Young People Transform Their Ideas Into Action by Taking On "The Hunt" with and Toyota

 Young People Transform Their Ideas Into Action by Taking On "The Hunt" with
                 and Toyota

Campaign marks first time the largest non-for-profit for young people and
social change opens its platform to members to share their campaign ideas

PR Newswire

NEW YORK, July 17, 2014

NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- For the first time ever,, the largest not-for-profit for young people and social
change, turned to its members, aged 13-25, for their ideas on how to tackle
different social issues. From August 4 to August 10, the
community in partnership with Toyota will take on these campaigns in "The

Seven creative social change campaign idea finalists were selected from members – including YouTube stars Scott Hoying and Mitch
Grassi of the popular a capella group "Superfruit" and singer Max Schneider. members will activate their one-day campaigns in local
communities across seven cause spaces including the environment, education,
and physical and mental health. Because text messages have a whopping 97%
open rate, these crowd-sourced actions will be sent directly to participants
cell phones.

Among the young member finalists are:

  oScott Hoying and Mitch Grassi, 22 and 21 years old, Los Angeles,
  oAlanna Wall, 14 years old, Dayton, Ohio
  oEthan Woodfill, 14 years old, Pittsburgh, Pennsylvania
  oJenna Robar, 18 years old, Nova Scotia, Canada,
  oJoslynn Nyree, 18 years old, Sandy, Oregon
  oMax Schneider, 22 years old, New York, New York
  oKyra Seeley, 17 years old, Middlesex, New Jersey

"The best ideas aren't always in the room," said Aria Finger, Chief Operating
Officer at "This is the first time we've opened our platform
to our members to share their social change campaign ideas. Since is the largest organization for young people and social
change, the Hunt gives young people the opportunity to elevate their ideas on
a national scale."

To show his support for young people making social change in their
communities, actor Nathan Kress of iCarly and the upcoming film Into the Storm
recorded a public service announcement as a "Super-ish" character to encourage
others to join the campaign.

"Being a part of a generation that has the opportunity to use digital tools to
fight apathy is awesome," said Kress. "I'm excited to partner with to encourage young people to take action around the seven
different causes."

"Toyota is proud to support's first ever crowd-sourced
campaign, because we believe that when good ideas are shared, great things
happen," said Latondra Newton, Chief Corporate Social Responsibility Officer
Toyota Motor North America. "We are inspired by the creativity shown by
DoSomething members, the breadth, originality and fun of the campaign ideas
themselves, and how much potential they have to impact their communities."

Toyota is rewarding two lucky young people whoparticipatein The Hunt each
with a $10,000 college scholarship and one lucky winner will receive
achauffeured concert experience for three.

For more information, visit or text HUNT to 38383.

To view the PSA, visit

About makes the world suck less. The largest org for young people
and social change, our 2.5 million members tackle campaigns that impact every
cause, from poverty to violence to the environment to literally everything
else. Any cause, anytime, anywhere. *mic drop*

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our Toyota,
Lexus and Scion brands. Over the past 50 years, we've built more than 25
million cars and trucks inNorth America, where we operate 14 manufacturing
plants and directly employ more than 40,000 people. Our 1,800 North American
dealerships sold more than 2.5 million cars and trucks in 2013 - and about 80
percent of all Toyota vehicles sold over the past 20 years are still on the
road today.

Toyota partners with philanthropic organizations across the country, with a
focus on education, safety and the environment. As part of this commitment, we
share the company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand their
ability to do good. To date, Toyota has contributed more than $700 million to
nonprofits in the U.S. For more information about Toyota, visit


Website: http.//
Contact: Colleen Wormsley,, (212) 254-2390 ext. 254
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