From Here To Outer Space: 2015 Toyota Sienna Inspires Unexpected Adventures

 From Here To Outer Space: 2015 Toyota Sienna Inspires Unexpected Adventures

Automaker Puts Redesigned Model in the Hands of Creative Parents for
First-ever Online Reveal of a Toyota Vehicle

PR Newswire

TORRANCE, Calif., July 17, 2014

TORRANCE, Calif., July 17, 2014 /PRNewswire/ -- A toddler rockets into space.
A family's imagination runs wild. A father begins a curious conversation. With
a little creativity, some CGI effects and a bit of ironic humor, the
redesigned 2015 Toyota Sienna is the star of the show. For the first time,
Toyota is revealing a new vehicle completely online, introducing the 2015
Sienna van today through the eyes of three creative, social media-savvy
parents. In a series of custom videos, these parents bring to life the
everyday and sometimes unexpected adventures possible in and around the

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Creative parents have lit up the Internet with modern takes on kids' antics,
family experiences and the world around them. To show how the spirit of the
2015 Sienna inspires real families in their daily lives, Toyota enlisted
parents from the "Action Movie Kid," "Eh Bee Family," and "Convos with My
2-Year-Old" to spend time in the new Sienna "Swagger Wagon" and create their
own unexpected adventures.

"Today's parents are embracing their life stage and those relatable family
moments that make us laugh and feel connected," said Jack Hollis, vice
president of Toyota Division marketing at Toyota Motor Sales, U.S.A., Inc.
"The 2015 Toyota Sienna seizes that same spirit of fun, everyday experiences
with family and fits into the modern family dynamic. That is why Toyota chose
to introduce the newest 'Swagger Wagon' to the world through a creative lens."

The 2015 Sienna offers something for everyone with a more upscale interior,
better handling and family-focused, smart technology. The available Driver
Easy Speak feature uses the vehicle's built-in microphone to amplify the
driver's voice through the rear speakers so parents don't have to shout to
passengers in the back. The available Dual-View, Blu-Ray rear seat
entertainment system makes the Sienna a kid-favorite destination. More soft
touch materials throughout and an optional black leather interior help
families embrace the minivan lifestyle.

View all the Sienna reveal content from the Toyota-sponsored families on the
Toyota YouTube channel at

Sienna is One of the Family

To showcase the updated Swagger Wagon, Toyota partnered with creative parents
and invited them to debut the Sienna's new features and functionality using
their own brands of imaginative storytelling.

The "Eh Bee" family of Andres, Rosanna, Gabriela and Roberto post six-second
Vine videos that have earned them social media fame. The snappy mix of family
dynamics, humor and wholesome parodies poke fun at modern parenthood. When the
Eh Bee Family tried out the Sienna, they created funny moments about falling
in love with "Sienna" and an over-eagerness to take it on a road trip.

"We loved goofing off in the Sienna and exploring the funny ways family
vehicles fit into our daily lives," said dad Andres. "Our videos embrace all
the hilarity that comes with being a family in today's world, and the Sienna
fit right into those stories."

Dreamworks after-effects artist Daniel "Hashi" Hashimoto transforms home
videos of his son, James, into the viral YouTube sensation "Action Movie Kid."
Special effects allow James to perform virtual stunts like jumping over hot
lava and wielding a working lightsaber. The adventures only got better when
Hashi used the Sienna to virtually take his son into space and underwater.

"Working with the Sienna inspired me to imagine how James might look at
everyday driving adventures and share that fun perspective with other
parents," said Hashi. "As a dad, I love watching my son explore his world, and
the Sienna gave us a new avenue to check out."

"Convos with My 2-Year-Old" took the Internet by storm when dad Matthew Clarke
re-enacted conversations with his two-year-old daughter Coco, replacing her in
videos with a grown man. The series documents chats about cookies, princess
dolls and the ever-present desire to press the elevator button. Clarke and
creative partner David Milchard reimagined the current format for a series of
three videos titled "Conversations with My Sienna," bringing the absurd tone
to the minivan experience.

"It's amazing how many people love the random conversations I have with my
daughter, so it was fun to bring that sense of humor to the Sienna," Clarke
said. "Being a parent has made me much more observant of the little details in
life and this campaign made me realize how much a vehicle is really an
extension of the family."

In addition to the reveal video series, the Sienna marketing campaign will
center on social video content featuring the redesigned model as it rolls
through the streets and cul-de-sacs of America.

Getting Inside the New Sienna

Even more parents will have the opportunity to meet the 2015 Sienna when it
goes on display for the first time at Artscape in Baltimore. The free arts
festival will be held July 18-20 and will host a collection of artists,
exhibitions, outdoor sculpture, children's entertainers and street theater.
Visitors will be able to take in all of the vehicle's newest features,

  oAn optional 4.2-inch, color multi-information display can put turn-by-turn
    directions right in the driver's instrument panel for the best viewing.
  oAvailable LED daytime running lights and headlights contribute to the
    redesigned front grill.
  oCapacitive switches on the optional 7-inch touchscreen allow users to
    swipe items on and off. It's also customizable to place selected features
    on the home screen, such as music channels, available Driver Easy Speak
    and optional navigation.
  oAn optional pull-down, conversation mirror lets the driver check on
    passengers without turning around.
  oAvailable black leather interior with white contrast stitching.
  oGauges in the instrument panel have a new, modern look.

Safety remains a top priority for families, and the 2015 Sienna brings
features to help provide peace-of-mind. With eight airbags, the 2015 Sienna
has the most airbags in its class. The available panoramic backup camera now
comes standard and has virtual guidelines to help navigate the driveway with
greater confidence. It's also easier to securely install children's car seats
with four LATCH locations.

For more information about the 2015 Toyota Sienna, visit

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our Toyota,
Lexus and Scion brands. Over the past 50 years, we've built more than 25
million cars and trucks in North America, where we operate 14 manufacturing
plants and directly employ more than 40,000 people. Our 1,800 North American
dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80
percent of all Toyota vehicles sold over the past 20 years are still on the
road today.

Toyota partners with philanthropic organizations across the country, with a
focus on education, safety and the environment. As part of this commitment, we
share the company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand their
ability to do good. For more information about Toyota, visit

Media Contacts: 
Rebecca Lee
Golin for Toyota
(213) 438-8827

Sona Iliffe-Moon
Toyota Motor Sales, U.S.A., Inc.
(310) 468-6721

Craig Taguchi
Toyota Motor Sales, U.S.A., Inc.
(310) 468-3282

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