Momentum Builds For Apptio As Technology Business Management (TBM) Takes Off In Europe

 Momentum Builds For Apptio As Technology Business Management (TBM) Takes Off
                                  In Europe

New customers, expanded operations and the inaugural TBM Council European
Summit mark success for Apptio in the region

PR Newswire

BELLEVUE, Wash. and LONDON, July 17, 2014

BELLEVUE, Wash. and LONDON, July 17, 2014 /PRNewswire/ --Apptio, the leading
provider of Technology Business Management (TBM) SaaS applications, is
expanding its footprint in Europe as an increasing number of customers adopt
TBM. Over the last 18 months, Apptio has grown its European operations into
Germany, Benelux, and the Nordics to serve growing demand.


Apptio's European clients include world-leading insurers AXA and Swiss Re, as
well as IAG, parent company of British Airways, Vueling and Iberia. In
addition to these brands, Apptio counts among its customer base some of the
region's largest banks, energy, media and transportation organisations. To
increase customer service support and sales demands, the company has opened
several new offices and grown its headcount to nearly 50 in the region.

Also this year, Apptio opened a datacentre in the Netherlands, its first
outside of the US. The new datacentre is designed to meet the region's data
security standards and is ISO 27001 certified. This move provides our
expanding list of EU-based prospects the valued option of siting their data
within the EU.

Colin Rowland, Apptio vice president of EMEA, commented on the recent growth
of Apptio's regional operations: "These are momentous times for Apptio. The
largest and most innovative companies in Europe are now using our applications
to run their IT department more like a business. We're thrilled to see the
growing adoption of TBM through our expanding customer base at a time in the
economic cycle when more customers are using Apptio to innovate for growth."

In June, Apptio participated in and sponsored the inaugural TBM Council
European Summit at the Tower of London. Apptio serves as the technical advisor
to the TBM Council, a non-profit organisation dedicated to promoting best
practices for TBM. Attendees included more than 140 senior IT leaders from
companies such as Lloyds, RSA, Zurich, RBS and Nationwide Building Society.

According to Chris Pick, TBM Council president and Apptio CMO, key takeaways
from the event included:

  oThe role of the CIO is changing. Unsurprisingly, CIOs describe their role
    as dynamic and ever-changing. However, many find themselves without a
    strong support system in place to guide them to success. In partnership
    with the 140 attendees of the inaugural summit, it's the goal of the TBM
    Council to provide a peer network throughout Europe to support IT leaders.
  oStrong demand for a unified model. Summit attendees were unanimous in
    their support for Apptio's standard business model for IT costing, the
    Apptio TBM Unified Model (ATUM). ATUM helps IT leaders decide which costs
    to measure, how to measure them and what data they'll need to communicate
    their IT spend to the business.
  oCloud is complicating IT costing. European IT leaders are struggling to
    track and assign business value to the costs associated with third-party
    cloud services. Inexpensive cloud storage has been embraced across Europe,
    yet many are still finding it difficult to correlate these costs to
    tangible business outcomes. 

About Apptio
Apptio is the leading provider of cloud based Technology Business Management
software that helps CIOs manage the business of IT. Apptio's suite of
applications uses business analytics to provide facts and insights about
technology cost, value, and quality so IT leaders can make faster, data-driven
decisions. The purpose-built applications help companies align technology
spend to business outcomes and automate IT processes like cost transparency,
benchmarking, showback/chargeback, operational efficiency, and planning.
Powering Apptio's applications is a next generation, in-memory data platform
that automates, co-relates, and transforms raw data from all financial,
operational, and billing systems; the platform provides analytics about the
true cost of applications and services, both on-premises or in the cloud.
Hundreds of customers, including more than a third of the Fortune 100, choose
Apptio as their business system of record for IT. For more information, visit
the Apptio website or blog.

Media Contacts:

Emma Naylor
Positive Marketing

Sarah Vreugdenhil



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