Magic Software Launches New Enterprise Mobility Release with User Experience Enhancements and Component-based Mobile Accelerato

 Magic Software Launches New Enterprise Mobility Release with User Experience
        Enhancements and Component-based Mobile Accelerator Framework

Magic xpa Application Platform 2.5 features improved user experience
functionalities. Magic Mobile Accelerator Framework provides reusable
components for fast time-to-market of enterprise-grade mobile apps

PR Newswire

OR YEHUDA, Israel, July 16, 2014

OR YEHUDA, Israel, July 16, 2014 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC), a global provider of
software platforms for enterprise mobility, cloud applications, and business
integration, announced today the next version of its multi-channel application
development platform, Magic xpa 2.5, along with a new Mobile Accelerator
Framework, both designed to improve the user and developer experience for
mobile business apps based on Magic technology.

"As mobile enterprise apps become increasingly critical to business success,
enterprises are seeking solutions that let them create a variety of apps for
popular mobile operating systems and devices, quickly and cost-effectively.
However, we know that if apps don't provide attractive and intuitive user
experiences, they won't be used," states Ami Ries, Vice President, Research
and Development at Magic Software Enterprises Ltd. "Magic has drawn on our
mobile experience to add new capabilities that enhance the user interface and
increase developer efficiency. This new release demonstrates Magic's
continuing commitment to providing our customers with the ability to easily
create multiple modern business applications with minimum effort, meeting the
needs and expectations of end users as well as their business," adds Ries. 

The proven, code-free, metadata-based Magic xpa Application Platform provides
an easy-to-use, highly-productive and cost-effective development and
deployment environment that lets organizations and ISVs quickly create
multi-channel mobile and desktop business apps. Mobile enhancements in the
Magic xpa 2.5 release include:

  oEnriched User Experience: New form animation and color options, enhanced
    navigation features including native tab bars and navigation drawers,
    support for customized keyboards and additional native controls.
  oGreater Platform Extensibility: Streamlined integration between the Magic
    platform and native code lets developers add more native capabilities.
  oImproved Developer Productivity: Improved native integration environment
    makes developers more productive.
  oPush Notifications: Developers can add push notifications across iOS and
    Android devices.
  oSupport of Additional Databases and Technologies: Compatible with latest
    database versions (e.g. Oracle 12) and technologies (e.g. message queuing

Magic is also introducing its Mobile Accelerator Framework that includes
pre-built component-based development modules and best practices. The reusable
components speed development and reduce resources required to create
multi-platform mobile applications.

Magic Mobile Accelerator Framework contains standard components for a wide
variety of important features, including: User Interface and Display,
Navigation, Graphs and Charting, Location Services, Synchronization, Device
and Application Auditing, and more. More information about Magic's new Mobile
Accelerator Framework can be found on our website.

Magic xpa Application Platform and Magic Mobile Accelerator Framework are part
of Magic's End-to-End Enterprise Mobility Solution which also includes Magic
xpi Integration Platform, Magic Mobile Device Management and Magic Mobile
Professional Services, providing a holistic solution for enterprises that want
a cost-effective solution to provide secure, enterprise-grade mobile apps for
customers, partners and employees.

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd
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