Hyundai Auto Canada Announces New National Dealership Image Program
New design part of a global initiative to elevate the Hyundai customer
MARKHAM, ON, July 16, 2014 /CNW/ - Hyundai Auto Canada Corp. today announced
it will be rolling-out a new look for its national dealer network to match the
refined, sophisticated new vehicles the company will be introducing in the
near future. The new Canadian facility design reflects a Global Dealership
Space Identity (GDSI) initiative being introduced to all Hyundai dealerships
around the world.
Most apparent in the new dealership image is the exterior colour scheme. The
dominant, blue-and-white exterior colours found on current Hyundai dealerships
have been replaced with a bronze-coloured roof structure. However, Hyundai's
signature blue hue will remain as an accent colour throughout the interior of
the dealership. The interior will also feature modern, premium furniture,
customer lounges, as well as new, digital kiosks, tablets, and wheel stands
that enhance and facilitate the customer shopping experience.
"The automotive industry is filled with brands that adhere to primary colours
such as blue or red, and it's time for Hyundai dealerships to stand-out among
the competition the same way Hyundai vehicles stand-out on the road," said Don
Romano, President and CEO for Hyundai Auto Canada Corp. "Rather than abandon
our history with the blue colour to pursue a new direction, that colour will
be found throughout the new dealership design in strategic, highly visible
customer centric areas. Instead, our goal for GDSI is to introduce a more
modern, premium look to our dealerships that will elevate the perception
Canadians have of our brand in the same way our Fluidic Sculpture vehicle
design elevated their perception of our products."
Romano explained the new look originated in the company's home market of South
Korea, but will begin appearing in Canada with Hyundai dealerships already
under construction or renovation. For existing dealerships, the new look will
be rolled-out progressively.
"Ultimately, every Hyundai dealership found in every country around the world
will share similar design elements," said Ted Troughton, National Manager of
Market Representation at Hyundai Auto Canada Corp. "There will be some
variation to accommodate local climates or dealership size, but the effect as
a whole will be a more sophisticated facility that really showcases the
world-class Hyundai vehicles we have today and will have in the future."
In addition to the bronze-coloured roof, the interior will incorporate plants
and indoor trees to bring natural, environmental elements into the showroom
space. The flooring will mimic and support the perception of a natural
landscape. A new, premium vehicle, showroom-within-a-showroom will support the
company's higher-end vehicles, such as the Genesis sedan and Equus flagship
Hyundai Auto Canada currently has 211 dealerships across the country selling a
full range of vehicles from subcompact cars to full-size premium sedans,
coupes, as well as compact and mid-size SUVs.
HYUNDAI AUTO CANADA CORP.
Hyundai Auto Canada, established in 1983 and headquartered in Markham,
Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles
are distributed throughout Canada by Hyundai Auto Canada and are sold and
serviced through more than 210 dealerships nationwide. More information about
Hyundai and its vehicles can be found at www.HyundaiCanada.com.
SOURCE Hyundai Auto Canada Corp.
For interviews or additional information, please contact:
Chad Heard, Public Relations Manager, Hyundai Auto Canada Corp. Office: (905)
948-6712, Mobile: (416) 559-9640, Email:firstname.lastname@example.org
Laurence Myre Leroux, Public Relations Specialist, Hyundai Auto Canada Corp.
Office: (905) 948-6837, Mobile: (416) 518-5852,
Image with caption: "Hyundai Auto Canada released a rendering of the future
"new look" for Hyundai dealerships that will roll-out under the company's new
Global Dealership Space Identity initiative. (CNW Group/Hyundai Auto Canada
Corp.)". Image available at:
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-0- Jul/16/2014 13:00 GMT
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