Hyundai Auto Canada Announces New National Dealership Image Program

Hyundai Auto Canada Announces New National Dealership Image Program 
New design part of a global initiative to elevate the Hyundai customer 
MARKHAM, ON, July 16, 2014 /CNW/ - Hyundai Auto Canada Corp. today announced 
it will be rolling-out a new look for its national dealer network to match the 
refined, sophisticated new vehicles the company will be introducing in the 
near future. The new Canadian facility design reflects a Global Dealership 
Space Identity (GDSI) initiative being introduced to all Hyundai dealerships 
around the world. 
Most apparent in the new dealership image is the exterior colour scheme. The 
dominant, blue-and-white exterior colours found on current Hyundai dealerships 
have been replaced with a bronze-coloured roof structure. However, Hyundai's 
signature blue hue will remain as an accent colour throughout the interior of 
the dealership. The interior will also feature modern, premium furniture, 
customer lounges, as well as new, digital kiosks, tablets, and wheel stands 
that enhance and facilitate the customer shopping experience. 
"The automotive industry is filled with brands that adhere to primary colours 
such as blue or red, and it's time for Hyundai dealerships to stand-out among 
the competition the same way Hyundai vehicles stand-out on the road," said Don 
Romano, President and CEO for Hyundai Auto Canada Corp. "Rather than abandon 
our history with the blue colour to pursue a new direction, that colour will 
be found throughout the new dealership design in strategic, highly visible 
customer centric areas. Instead, our goal for GDSI is to introduce a more 
modern, premium look to our dealerships that will elevate the perception 
Canadians have of our brand in the same way our Fluidic Sculpture vehicle 
design elevated their perception of our products." 
Romano explained the new look originated in the company's home market of South 
Korea, but will begin appearing in Canada with Hyundai dealerships already 
under construction or renovation. For existing dealerships, the new look will 
be rolled-out progressively. 
"Ultimately, every Hyundai dealership found in every country around the world 
will share similar design elements," said Ted Troughton, National Manager of 
Market Representation at Hyundai Auto Canada Corp. "There will be some 
variation to accommodate local climates or dealership size, but the effect as 
a whole will be a more sophisticated facility that really showcases the 
world-class Hyundai vehicles we have today and will have in the future." 
In addition to the bronze-coloured roof, the interior will incorporate plants 
and indoor trees to bring natural, environmental elements into the showroom 
space. The flooring will mimic and support the perception of a natural 
landscape. A new, premium vehicle, showroom-within-a-showroom will support the 
company's higher-end vehicles, such as the Genesis sedan and Equus flagship 
Hyundai Auto Canada currently has 211 dealerships across the country selling a 
full range of vehicles from subcompact cars to full-size premium sedans, 
coupes, as well as compact and mid-size SUVs. 
Hyundai Auto Canada, established in 1983 and headquartered in Markham, 
Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles 
are distributed throughout Canada by Hyundai Auto Canada and are sold and 
serviced through more than 210 dealerships nationwide. More information about 
Hyundai and its vehicles can be found at

SOURCE  Hyundai Auto Canada Corp. 
For interviews or additional information, please contact: 
Chad Heard, Public Relations Manager, Hyundai Auto Canada Corp. Office: (905) 
948-6712, Mobile: (416) 559-9640, 
Laurence Myre Leroux, Public Relations Specialist, Hyundai Auto Canada  Corp. 
Office: (905) 948-6837, Mobile: (416) 518-5852, 
Image with caption: "Hyundai Auto Canada released a rendering of the future 
"new look" for Hyundai dealerships that will roll-out under the company's new 
Global Dealership Space Identity initiative. (CNW Group/Hyundai Auto Canada 
Corp.)". Image available at: 
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CO: Hyundai Auto Canada Corp.
ST: Ontario
-0- Jul/16/2014 13:00 GMT
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