ADDING MULTIMEDIA Starbucks Unveils Iconic First Store in Colombia Honoring Country’s Rich Coffee Heritage

  ADDING MULTIMEDIA Starbucks Unveils Iconic First Store in Colombia Honoring
  Country’s Rich Coffee Heritage

  First country in the world to serve 100% locally sourced Starbucks® coffee

   First market in Latin America to offer Starbucks Reserve® Coffee and the
                            Clover® Brewing System

         50 stores planned to open in the market over next five years

   Company reiterates long-term commitment to Colombian coffee farmers and
announces investment in Bogota public high schools youth leadership program in
                     collaboration with Alsea and Nutresa

Business Wire

BOGOTA, Colombia -- July 16, 2014

Starbucks Coffee Company (Nasdaq: SBUX) today debuted its first store in
Colombia honoring the country’s rich coffee heritage and the company’s 43-year
history purchasing premium arabica coffee from Colombian farmers. Located in
the stylish Parque de la 93 in Bogota, the iconic three-level store is serving
100 percent Colombian coffee while offering customers the opportunity to
experience Starbucks Reserve® Coffee and the Clover® Brewing System for the
first time anywhere in Latin America.

Starbucks chairman, president and chief executive officer Howard Schultz
celebrated the opening of S ...

Starbucks chairman, president and chief executive officer Howard Schultz
celebrated the opening of Starbucks first store in Colombia on July 16, 2014
with Starbucks partners (employees) and leaders from Alsea and Grupo Nutresa.
Located in Bogota’s Parque de la 93, this iconic three-story location serves
100% locally sourced coffee, honoring the country’s rich coffee heritage. In
this photo: Cliff Burrows (Starbucks group president, US, Americas and
Teavana), Cielo Morero (store manager), Rich Nelsen (Starbucks svp and general
manager, Latin America,), Howard Schultz (Starbucks chairman, president and
ceo), Carlos Gallego (ceo of Grupo Nutresa), Alberto Torrado (chairman of
Alsea), Federico Tejado (general manager of Starbucks for Alsea). (Photo:
Business Wire)

At the Bogota store opening ceremony, Starbucks chairman, president and chief
executive officer Howard Schultz said, “Our admiration and respect for
Colombian coffee farmers dates back to our humble beginnings in Seattle’s Pike
Place Market in 1971 when we first began purchasing and roasting Colombian
coffee. Over the past 43 years, we have proudly shared Colombia’s finest
coffee with billions of people around the world and today we are honored to
bring the Starbucks Experience to Colombia for the first time.”

Starbucks® stores in Colombia will be operated by a joint venture with two of
the company’s longest-term business partners in Latin America – Alsea and
Grupo Nutresa. Alsea has partnered with Starbucks for nearly a dozen years in
the region and currently operates more than 520 Starbucks® stores in Mexico,
Argentina and Chile, through an alliance that employs more than 8,000 partners
(employees). Colcafe, a subsidiary of Grupo Nutresa, Colombia’s leading food
company, worked with Starbucks to create Starbucks VIA® Ready Brew soluble
coffee and continues to be an innovative, strategic partner in manufacturing
and now retail. Starbucks entry into Colombia marks an expansion of Starbucks
relationship with Grupo Nutresa and Colcafe as the companies partner to offer
Colombian customers locally sourced and roasted espresso, drip and packaged
coffee at Starbucks® stores in Colombia.

Serving 100 Percent Colombian Coffee

Starbucks® stores in Colombia will be the first anywhere in the world to serve
exclusively locally sourced Starbucks® coffee. The Parque de la 93 store
offers customers five different varieties of Colombian coffee, including
Starbucks Reserve® Colombia El Peñol, the single-origin Colombia Nariño,
Colombia Espresso, Colombia Espresso Decaf and Colombia Blend. The store also
offers a selection of whole bean packaged coffee from other markets around the

“We are very proud to be roasting 100 percent Colombian coffee for Starbucks
and to be the first market in the world to serve exclusively locally sourced
Starbucks coffee,” said Carlos Gallego, chief executive officer of Grupo
Nutresa, joining Schultz at the Parque de la 93 store. “Our coffee roasting
capabilities and local market knowledge combined with Alsea’s proven track
record operating Starbucks stores across Latin America will allow Starbucks to
offer an exceptional experience to Colombian customers in a way that honors
our country’s distinct coffee tradition.”

Alsea chairman Alberto Torrado, who also attended the debut of the Parque de
la 93 store, added, “We are proud to be one of Starbucks strategic partners in
the Latin America region and for this important and historic coffee market.
Over the next five years we plan to add 50 stores and more than 1,000 partners
(employees) in Bogota and other major cities across Colombia. The joint
venture with Starbucks and Grupo Nutresa will further strengthen our expansion
strategy for Starbucks across Latin America as we pursue disciplined and
profitable growth in a way that celebrates local cultures and coffee

Today Starbucks operates more than 700 stores and employs more than 10,000
partners (employees) across 13 markets in Latin America.

First Starbucks Reserve® and Clover® Store in Latin America

The Parque de la 93 store offers customers an inviting destination to relax,
recharge, and connect in one of Bogota’s most thriving and cosmopolitan
neighborhoods while exploring five different varieties of Colombian coffee
through several different brewing methods. It is Starbucks first store in
Latin America to offer Starbucks Reserve® Coffee and the Clover® Brewing

The Starbucks Reserve® line is a special collection of unique, small-batch
arabica coffees available only in select stores for limited periods of time.
The first Reserve® coffee to be featured in Colombia is Starbucks Reserve®
Colombia El Peñol, which is sourced from 160 small farms near the town of El
Peñol in the Antioquia department in association with Cooperativa de
Caficultores de Antioquia. Starbucks Reserve® Colombia El Peñol, which was
created exclusively for the Colombia market, is elegant and balanced with
flavors that highlight black currant and bittersweet chocolate mousse.
Customers will be able to enjoy Starbucks Reserve® Colombia El Peñol by the
cup on the Clover® Brewing System in the Parque de la 93 store or at home by
purchasing whole bean packages by the half pound.

The Clover® Brewing System is one of the most significant innovations in
coffee brewing since the introduction of the espresso machine, and is only
available in select Starbucks stores globally. It allows customers to discover
new layers and dimensions within a coffee’s familiar aroma, flavor, body and
acidity, brewed fresh by the cup. Customers who visit the Parque de la 93
store will have the opportunity to try any of the five Colombia coffees
available on the Clover®.

On the second-level of the Parque de la 93 store during certain hours,
customers will have the opportunity to immerse themselves in an interactive
coffee bar experience and discover different types of brewing methods such as
the manual, pour-over style Chemex® Coffeemaker or the classic coffee press.
In this interactive environment customers will have the opportunity to spend
more time with Starbucks baristas, explore Starbucks® coffees, ask questions,
and purchase their favorite brewing equipment and packaged coffee for home

Inspired by the Pre-Colombian gold era as well as Starbucks longstanding
relationship with Colombian coffee farmers, the Parque de la 93 store contains
several iconic features designed through a collaboration between Starbucks and
local designers like interior designer Mariana Vieira, artist Luis Carlos
Cifuentes, and industrial and furniture designer Ana Reza-Hadden. Learn more
about the design of the store here.

Long-Term Commitment to Colombian Coffee Farmers

As the largest purchaser in the world of premium arabica coffee from Colombia,
Starbucks is committed to the livelihoods of Colombian coffee farmers. In
2012, Starbucks opened a Farmer Support Center in Manizales, Colombia to
deliver training and agronomy support to Colombian coffee farmers. Last
summer, Starbucks announced a public-private partnership with the U.S. Agency
for International Development (USAID) that is investing $3 million to increase
Colombian coffee yields and to enhance economic opportunities for Colombian
farmers. The public-private partnership will enable the Manizales Farmer
Support Center to positively impact 25,000 coffee farmers throughout the
country. In addition to its work with USAID, Starbucks is also working with
the Grameen Foundation and Coocafisa Cooperative de Salgar to promote adoption
of better agronomy practices among smallholder coffee producers in Antioquia,
Colombia using tablets and mobile technology.

Investing in Youth Leadership in Bogota Public Schools

In addition to supporting coffee farmer livelihoods, Starbucks is also
committed to helping communities thrive where it operates. Recognizing the
critical role that youth leaders play in positively transforming communities,
Starbucks, Alsea and Nutresa announced a financial donation to support a
non-profit Youth Leadership Training Program that is helping 350 underserved
Bogota public high school students to improve their leadership skills and
become role models in their communities. As part of the initiative, networks
of young people will be empowered to assess the issues in their community and
create projects to address these issues.In addition to the financial
investment, the three companies will also provide volunteers to coach and
mentor students as they implement their projects in the community.

Doris Stella Vergara, director of the Colegio Técnico Comercial Manuela
Beltrán, in Bogota, one of the first beneficiaries of the program said, “We
are extremely pleased with this investment and the recognition of the hard
work we do bringing new opportunities to our students. This initiative will
help us improve their capacity to get a job and to generate alternatives
though entrepreneurship. With this support, our hope is to help our students
live a satisfying life with greater clarity on their personal, academic and
professional goals.”

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at

About Alsea

Alsea is the leading restaurant operator in Latin America with globally
recognized brands in the quick service, coffee shop and casual dining
segments. It has a multi-brand portfolio comprised of Domino’s Pizza,
Starbucks, Burger King, Chili’s, California Pizza Kitchen, P.F. Chang’s,
Pei-Wei, Italianni’s, The Cheesecake Factory, Vips and El Portón. At the end
of June 2014, the company operated more than 2,200 units in Mexico, Argentina,
Chile and Colombia. Coming soon will begin operations in Brazil. Alsea's
business model includes backing for all of its Business Units through a Shared
Services and Support Center that provides aid for all of the Administrative
and Development Processes, as well as the Supply Chain. The Company has more
than 50,000 employees in 5 countries.

Alsea has earned the distinction of a “Socially Responsible Company,” and it
is one of the top 20 “Best Places to Work” in Mexico. For more information
please visit:

About Grupo Nutresa

Grupo Nutresa is the fourth largest food company in Latin America in terms of
market cap and is the leader of the processed foods industry in Colombia. The
group participates in seven lines of business: cold cuts, biscuits,
chocolates, coffee, ice cream, pasta, and Tresmontes Lucchetti (TMLUC). It is
made up of 64 companies that have beloved and recognized brands. Nutresa
employs more than 37,000 partners and has a 93-year history of delivering
nutritious products that provide their consumers with wellness and enjoyment
in their daily lives. Grupo Nutresa is present in 15 countries in the
Americas, from the United States to Chile and Southeast Asia in Malaysia.
Nutresa sells products in 72 countries across five continents, with global
sales amounting to USD 3.4 Billion.

In 2013, Grupo Nutresa was included for the third consecutive year in the Dow
Jones Sustainability World Index, and obtained the Bronze Class recognition in
the “Sustainability Yearbook 2014,” which places it among the six best
companies in the food sector in the world in terms of sustainability.
Likewise, it was recently recognized as the third best company to work in
Colombia, according to the Merco Personas 2014 study. For more information
please visit:

Photos/Multimedia Gallery Available:



Zack Hutson / Karen Saavedra (Sistole)
Selene González Serrato
(5255) 5241-7134
Grupo Nutresa:
Juan David Lee Aguirre
(574) 3655645
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