Toyota Named Official Automotive Partner of the 2015 Special Olympics World Games

  Toyota Named Official Automotive Partner of the 2015 Special Olympics World

  Nearing One Year from the Games, World Games Global Messengers Introduced

Special Olympics World Games Los Angeles 2015

Business Wire

TORRANCE, Calif. -- July 16, 2014

Toyota today announced its partnership with the Special Olympics World Games
Los Angeles 2015 (LA2015) at an event that also debuted the first gathering of
the World Games Global Messengers. World Games officials, Toyota associates
and World Games global media partner ESPN gathered to celebrate Toyota’s goal
of delivering a front-seat view of the spirit and transformative power of the
World Games to the public leading up to and during the competition. The World
Games will take place in Los Angeles beginning July 25, 2015.

LOS ANGELES - JULY 16: Toyota Executives Doug Eroh, Pete Carey, and Michael
Rouse; Global Messenger ...

LOS ANGELES - JULY 16: Toyota Executives Doug Eroh, Pete Carey, and Michael
Rouse; Global Messenger Debi Anderson, ESPN Commentator Jay Harris, ESPN
President John Skipper, Global Messenger Dustin Plunkett, and LA2015 President
& CEO Patrick McClenahan strike the World Games celebratory pose at the
Special Olympics World Games LA2015 Press Conference on July 16, 2014 at LA
Live in Los Angeles, California. (Photo by Mpu Dinani/Getty Images)

“Special Olympics has a life-changing impact on everyone who experiences it,
both on and off the competition fields,” said Michael Rouse, vice president of
diversity, philanthropy and community affairs for Toyota Motor Sales, U.S.A.,
Inc. “Education is one of Toyota’s core philanthropic priorities, and the
World Games is an inspiring event that unites the international community
around the values of inclusion and acceptance. We look forward to sharing the
power of the Games with as many people as possible and are proud to have a
role in supporting this global event.”

Toyota’s participation in the Games includes the use of 400 vehicles by
LA2015, the organizing committee for the Special Olympics World Games, in
addition to dealer involvement across the U.S., activating the power of
employee volunteerism at competition centers, athlete village sponsorships and
communication activities which support education and advocacy for people with
intellectual disabilities. While this marks Toyota’s first time sponsoring the
World Games, the company has built a 28-year-long relationship with the
Special Olympics movement in Southern California.

“It’s an honor to have Toyota, a world-class brand, join the LA2015 effort as
our official automotive partner,” said Patrick McClenahan, president and CEO
of LA2015. “Toyota’s enthusiasm for the World Games will have a lasting impact
as we jointly celebrate the courage, determination and joy of our athletes.”

Today’s event also included the first gathering and public introduction of the
World Games Global Messengers, 15 Special Olympic athletes selected from 11
different counties across Southern California. The athletes, who participate
in a combined 12 sports ranging from bocce to volleyball, will represent the
LA2015 organizing committee at events from now through the World Games next

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our Toyota,
Lexus and Scion brands. Over the past 50 years, we’ve built more than 25
million cars and trucks in North America, where we operate 14 manufacturing
plants and directly employ more than 40,000 people. Our 1,800 North American
dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80
percent of all Toyota vehicles sold over the past 20 years are still on the
road today. Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As part of
this commitment, we share the company’s extensive know-how garnered from
building great cars and trucks to help community organizations and other
nonprofits expand their ability to do good. For more information about Toyota,
visit To date, Toyota has contributed more than $700
million to American nonprofit groups. For more information about Toyota’s
contributions in the U.S., visit

About the 2015 Special Olympics World Summer Games

With 7,000 athletes and 3,000 coaches representing 177 countries, along with
30,000 volunteers and an anticipated 500,000 spectators, the 2015 Special
Olympics World Games - being staged in Los Angeles July 25 - August 2, 2015 -
will be the largest sports-and-humanitarian event anywhere in the world in
2015, and the single biggest event in Los Angeles since the 1984 Olympic
Games. The 2015 Special Olympics World Games, with the unparalleled spirit,
enthusiasm, teamwork, joy and displays of courage and skill that are hallmarks
of all Special Olympics events, will feature 25 Olympic-style sports in venues
throughout the Los Angeles region. The Opening Ceremony, to be held July 25,
2015 in the historic Los Angeles Memorial Coliseum, site of the 1932 and 1984
Olympic Games, is expected to attract 80,000 spectators. On April 30, 2014,
LA2015 and ESPN announced a global programming deal that will see ESPN bring
coverage of World Games to millions of fans around the world. Honorary Chairs
of the Games are President Barack Obama and First Lady Michelle Obama, with
Los Angeles Mayor Eric Garcetti and California Governor Jerry Brown serving as
Honorary Hosts. Current Founding Champions and sponsors include The Coca-Cola
Company, Mattel, Deloitte, Toyota, Kaiser Permanente, Davis Elen Advertising,
AEG, David Geffen, Steven Spielberg and his wife Kate Capshaw, The Walt Disney
Company, Knights of Columbus and Bank of America. LA2015, the Games Organizing
Committee, is a recognized 501(c)(3) non-profit organization. For more
information on the 2015 Special Olympics World Games, including volunteer and
sponsorship opportunities, visit

About Special Olympics International

Special Olympics is an international organization that changes lives through
the power of sport by encouraging and empowering people with intellectual
disabilities, promoting acceptance for all, and fostering communities of
understanding and respect worldwide. Founded in 1968 by Eunice Kennedy
Shriver, the Special Olympics movement has grown from a few hundred athletes
to more than 4 million athletes in 170 countries in all regions of the world,
providing year-round sports training, athletic competition and other related
programs. Special Olympics now takes place every day, changing the lives of
people with intellectual disabilities all over the world, from community
playgrounds and ball fields in every small neighborhood’s backyard to World
Games. Special Olympics provides people with intellectual disabilities
continuing opportunities to realize their potential, develop physical fitness,
demonstrate courage, and experience joy and friendship. Visit Special Olympics
at and engage with us on: @specialolympics,,, and

Photos/Multimedia Gallery Available:



Toyota Motor Sales, U.S.A., Inc.
Sona Iliffe-Moon, 310-468-6721
Golin for Toyota
Lauren Hurley, 213-438-8721
LA2015, Vice President, Communications
Steven Vanderpool
Office: 213-892-6069
Mobile: 626-375-9208
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