BIC Encourages Parents of Students to "Fight For Your Write"; Launches Initiative to Highlight Benefits of Writing

    BIC Encourages Parents of Students to "Fight For Your Write"; Launches
                 Initiative to Highlight Benefits of Writing

Mission to Provide Pencils and Pens to Children in Need with
AdoptAClassroom.org Partnership

PR Newswire

SHELTON, Conn., July 16, 2014

SHELTON, Conn., July 16, 2014 /PRNewswire/ --Amid the evolution of
smartphones and a decreased focus on writing in U.S. schools, BIC, a leading
manufacturer of writing instruments, is introducing, "Fight For Your Write," a
new crusade to energize parents and educators about the importance of writing
and its continued benefits for children.

BIC Encourages Parents of Students to “Fight For Your Write”; Launches
Initiative to Highlight Benefits of Writing. Visit BICFightForYourWrite.com

"Writing is an essential tool for learning," said Pam Allyn, Fight For Your
Write spokesperson, literacy advocate, education expert, author and founder of
LitWorld, a global organization that advocates for children's rights as
readers, writers and learners. "The practice of writing helps with learning
letters and shapes, and can improve idea composition, expression and fine
motor-skill development – all important foundations for future success."

According to Allyn, writing fosters children's emotional growth, helps develop
critical thinking skills and improves academic achievement.

In support of the mission, BIC has launched www.BICFightForYourWrite.com,
which offers information about the importance of writing and provides parents
with ideas and activities to encourage writing in their home. BIC has also
partnered with AdoptAClassroom.org, a not-for-profit organization with the
mission to increase student success by empowering teachers and providing them
with resources for their classrooms.

When parents visit www.BICFightForYourWrite.com, they are invited to sign a
petition to encourage handwriting and enter for a chance to win one (1) of
three (3) prize packs, which include BIC products. In return for each
e-signature on the petition, from July 15, 2014 through August 12, 2014, BIC
will donate one pen or pencil to a child in need (a minimum donation of 50,000
pencils or pens up to a donation of 100,000 pencils or pens) in school
districts that have been identified by AdoptAClassroom.org*.

"BIC stationery products make writing fun," said Susan Lanzarotto,
director—Stationery Marketing, BIC Consumer Products USA. "Writing comes in
all different forms. Our goal is to celebrate its benefits, to help inspire
children to want to write and, through this partnership with
AdoptAClassroom.org, to give them the tools they need to be successful."

"BIC's campaign really shines a light on the importance of writing in our
lives, and also gives schools the tools they need to join in our crusade,"
added Allyn.

For more information, and to join the Fight for Your Write movement, visit
www.BICFightForYourWrite.com.

*No Purchase Necessary. U.S. only, 18+. Visit www.bicfightforyourwrite.com for
Official Rules and more details.

About BIC Consumer Products USA:
BIC Consumer Products USA (www.bicworldusa.com) is a leading manufacturer of
stationery products, lighters and shavers. Since its founding more than 50
years ago, BIC has honored the tradition of providing high-quality, affordable
products that are accessible to all. Through this unwavering dedication, BIC
has become one of the most recognized brands in the world today, delivering
"More for your money…Always!"

About AdoptAClassroom.org:
AdoptAClassroom.org is a national 501(c)(3) nonprofit organization dedicated
to giving teachers a hand through the provision of essential classroom
supplies so that students can succeed. Many teachers spend as much as $1,000
annually of their own money to equip their classrooms. Since 1998,
AdoptAClassroom.org has raised over $20 million to benefit classrooms across
America.

About Pam Allyn:
Pam Allyn, spokesperson for Fight for Your Write, is the Executive Director
and founder of LitWorld, a global organization advocating for children's
rights as readers, writers and learners. She is also the Executive Director
and Founder of LitLife, a national organization dedicated to school
improvement. Pam is an acclaimed author and is widely known as a motivational
speaker and advocate for reading and writing as human rights that belong to
all people. Her work has been featured on Good Morning America, The Today
Show, Oprah Radio, The Huffington Post and in The New York Times.

Photo - http://photos.prnewswire.com/prnh/20140716/127618

SOURCE BIC Consumer Products USA

Website: http://www.BICFightForYourWrite.com
Contact: Amanda Mueller, (860) 430-2211 (office), (860) 367-7836 (cell),
amandam@cashman-katz.com; or Jill Johnson, (203) 783-2051 (office), (203)
500-3815 (cell), jill.johnson@bicworld.com
 
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