Web Analytics Firm StatCounter Adds New Feature to Help Manage Google ‘Not Provided’ Keyword Problem

  Web Analytics Firm StatCounter Adds New Feature to Help Manage Google ‘Not
  Provided’ Keyword Problem

  *Integrated reporting designed to simplify keyword analysis for busy search
    professionals and website owners

Business Wire

SAN FRANCISCO & DUBLIN -- July 15, 2014

StatCounter, the independent website analytics company, has launched a new
feature to ease the burden imposed on website owners and internet marketers by
Google’s controversial removal of keyword data. Since 2011* Google has been
steadily expanding its policy of withholding keyword data for organic search
which means that website owners and professionals have limited access to the
keywords used to find their sites.

“Google’s mission is to organize the world’s information and make it
universally accessible and useful. It appears, however, that this does not
apply to vital information used by web surfers to find your site,” commented
Aodhan Cullen, CEO, StatCounter. “While we can’t undo what Google has done, we
have added a new feature to our service to maximize and streamline access to
available keyword data.”

StatCounter (www.statcounter.com) has integrated Google Webmaster Tools (GWT)
keyword data into its reporting. This means that members don’t have the
time-consuming job of separately accessing GWT, downloading the data, merging
with other keyword reports and attempting to analyze the combined information.

GWT provides an aggregated list of the top 2,000 search queries that drove
traffic to a site for the previous 90 days. StatCounter can now integrate this
data into its reporting interface. 90 days of data can be stored within free
StatCounter accounts. Upgraded accounts can retain five years of data for
future reference and analysis.

“The StatCounter move should be welcomed by internet marketers as well as
individual website owners,” commented Russell Crago of US based web
development agency A Creative Web Design. “We have many clients for which we
had to access and import Google Webmaster Tools data for reporting and
analysis. Having this integrated simplifies the process and saves a huge
amount of time.”

Aodhan Cullen added: “Time precious website owners only have to link their
StatCounter account with GWT once and then they can leave the reporting to us.
Professional search marketers can rely on our streamlined reporting to remove
the burden of accessing separate data sources and laboriously compiling
reports for each of their clients.

“As before, our reports will continue to include non-Google searches such as
Bing, Yahoo! and others which, together, account for about 20% of searches in
the US and 10% worldwide. Our new feature is designed to access whatever
keyword intelligence is available and provide this under one roof.”

A step by step guide to setting this up is available on the StatCounter blog
at: http://blog.statcounter.com/2014/07/google-keyword-problem/

Independent web analytics specialist StatCounter (www.statcounter.com) has
millions of members including companies, agencies, bloggers, self-employed
people, charities and anyone who wants to measure activity on their website,
blog or forum. Key features include ease of use, independence and ability to
view website data in real time.

StatCounter members can learn about visitors to their site with essential
statistics such as incoming traffic (i.e. how visitors are finding the site),
downloads (e.g. which brochures are being accessed) and exit links (i.e. which
links people click as they leave the site).

StatCounter’s free web analytics service is aimed at websites with up to
250,000 page views per month. It offers lifetime summary stats for unique and
returning visits with detailed analysis of the most recent 500 page views.
Upgrades start from $5 per month.

Ends

*http://googleblog.blogspot.ie/2011/10/making-search-more-secure.html

Contact:

Press queries or interview:
Simpson Technology PR
Ronnie Simpson
T: +353 1 260 5300
E: ronnie@simpsonftpr.ie
 
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