Founder Steps Into Shoe Business with Acquisition of and Founder Steps Into Shoe Business with Acquisition of and 
VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 07/15/14 --  Roger
Hardy, Founder and former CEO of optical giant Coastal Contacts Inc.,
today announced his company, Hardy Capital Partners, along with a
small group of prominent Canadian investors, have acquired 100 per
cent of, a $140 million profitable online footwear
retailer based out of Seattle. Hardy Capital Partners has also
acquired 100 per cent of, a Vancouver-based online footwear
retailer for an undisclosed amount. Hardy intends to consolidate the
two companies, creating the largest online footwear operation
headquartered in Canada.  
"The footwear category in North America is estimated at more than $50
billion and there are large segments of the population being grossly
underserved," said Hardy. "We are determined to redefine the shopping
experience for North American consumers while delivering the savings
and convenience they've come to expect from other online categories." 
Hardy is no stranger to disrupting industries through e-commerce. In
February it was announced his company, Coastal Contacts Inc., the
largest online eyewear company on the planet, was being sold to
French eyewear giant, Essilor, for $430 million CDN. Hardy will take
the reigns of the consolidated online shoe company as Chairman and
CEO. Sean Clark, founder of, and a former employee of
Coastal Contacts Inc., will remain as president of the Canadian
operations while a 100-day consolidation plan is rolled out.  
"Roger's experience and expertise in disrupting retail industries
through e-commerce is unprecedented," said Clark. "We are elated to
have him at the helm of our expanded operation and look forward to
maximizing the resources of both entities to offer a premium level of
service to our customer base across North America." 
The combined entity will have more than 250 employees across North
America with combined annual revenues of approximately $200 million
CDN. The company will offer a selection of more than 350 shoe brands
and 35,000 different shoes serving more than 1.5 million customers
shoes this year. For more information visit: or  
About Hardy Capital Partners 
Hardy Capital Partners is a Canadian merchant bank established to
foster the growth of young businesses that have the potential to
achieve market leading positions. Managing over $100 million, our
quest is to continue to help build and grow successful businesses. We
are industry agnostic and have no geographic restrictions. We
understand and can support businesses by helping them navigate the
complex nature of global marketplace. 
About is one of Canada's fastest growing ecommerce companies. Our
mission is to redefine the shopping experience by directly connecting
consumers with premium clothing and footwear brands. We apply
technology and fashion expertise to enable consumers to experience
the best that these brands have to offer. We provide an unparalleled
level of customer service and proudly offer free shipping and a
hassle free return policy on every order. For more information,
Established in 1996, is the nation's first online
shoe retailer. With a history that began decades ago in a
family-owned corner shoe store, the company is committed to
delivering exceptional value and service, both in the United States
and internationally. offers the latest high-quality
footwear for men, women and kids with over 300 name brands, as well
as a wide selection of bags and accessories. Customers are entitled
to a 110-percent price guarantee, a 365-day return policy, and free
shipping and exchanges on most orders. For more information, visit 
Nadia Gillies, Yulu PR
Jennifer Maloney, Yulu PR
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