Technology a Compelling Factor Behind Chinese Outbound Travel Surge
LONDON, July 15, 2014
LONDON, July 15, 2014 /PRNewswire/ --
More Travel, Higher Spending, Greater Independence Fuelled by Online and
Mobile, The Latest Hotels.com Report Reveals
The latest Hotels.com ^TM Chinese International Travel Monitor (CITM),
published today, reveals just how much technology has become a powerful
element in the decision-making mix of this critical sector, following another
record year for travel and spending ^ .
(Logo: http://photos.prnewswire.com/prnh/20120628/540164 )
For the first time, more than half of the Chinese travellers surveyed say they
now book their hotel accommodation either via the web or mobile apps, up from
45 per cent in 2013. Just under half use online accommodation websites and
online reviews sites to research their trips and a third check social media.
Eighty-four per cent share their photos and experiences on social media during
and after an international trip. The provision of free Wi-Fi is chosen as the
most important service in a hotel by 59 per cent.
Surveying more than 3,000 Chinese international travellers and 3,000 hoteliers
around the world, the third annual CITM reveals significant insights into all
aspects of the changing behaviour of Chinese travellers and how the global
hotel industry is adapting to maximise the benefits of this new market.
With 97 million Chinese travelling abroad in 2013 ^[ ^1 ^] , up 14 million on
2012, more than half of the hoteliers surveyed say that they have seen an
increase in the number of Chinese guests in the previous 12 months while 36
per cent believe that the influx of Chinese tourists is one of the factors
that will have the most impact on their business in the next 12-24 months.
With internet penetration in the country climbing to 45.8 percent, China ended
the year with 618 million internet users, 500 million of these choosing to
access the web via a mobile device ^ , according to the China Internet
Network Information. More than 90 per cent of internet users reportedly have a
social media account.
Abhiram Chowdhry, Vice President and Managing Director APAC of the Hotels.com
brand, said: "There are many factors driving the desire of the Chinese people
to explore the world. The rising affluence of the growing middle class with
higher disposable incomes, the upward trend in the numbers of repeat
travellers, more relaxed visa conditions and improved local infrastructure are
all dovetailing to expedite this growth. However, our report quantifies
another factor: the rate at which technology is transforming the landscape of
Chinese overseas travel."
1. Source: http://www.chinadaily.com.cn/china/2014-01/09/content_17224806.htm
There is also a growing confidence shown by these new travellers, particularly
amongst the young. Two-thirds of the Chinese consumers questioned say that
they now prefer to travel independently, up five percentage points on 2013,
while more than 60 per cent of hoteliers have seen a boost in the number of
independent travellers in the last two years. This is the clearest indication
yet of the move away from the previous preference for group travel.
Note to editors:
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