Fairway Market Renews and Expands Optimization Software Agreement with Revionics

  Fairway Market Renews and Expands Optimization Software Agreement with

   Success of price optimization leads to expansion of contract to include
                            promotion optimization

Business Wire

AUSTIN, Texas -- July 15, 2014

Revionics, Inc., the leading global provider of End-to-End Merchandise
Optimization solutions, today announced that Fairway Group Holdings Corp.
(NASDAQ: FWM), the parent company of Fairway Market, one of America’s highest
grossing food retailers on a per store basis, will renew their Revionics®
Price Optimization license for three years and expand the agreement to include
the use of Revionics® Promotion Optimization.

Fairway Market chose Revionics Price Optimization over two years ago due to
its strong capabilities and its ability to help them manage and optimize their
rapid growth across all product categories, including Key Value Items (KVIs).
Fairway Market has doubled in size over the past three years and Revionics has
proven that they are the right partner for the company’s expanding business.

Fairway Market adopted Revionics solution to better serve customers, improve
individual store profitability and more effectively price perishable products.
With the deployment of Revionics Promotion Optimization, Fairway Markets will
be able to better manage promotion performance, forecast the results of
various promotional scenarios and deliver the most compelling offers to their

“We joined forces with Revionics to support our goals for properly defined
category roles, automated price maintenance and price optimization at the
individual store level. So far we have been pleased with our progress and the
results in those areas,” said Kevin McDonnell, Fairway Market’s Co-President
and Chief Operating Officer. “We look forward to Revionics’ expanded support
of our objectives as we fine tune our promotional strategies.”

“There is no stronger endorsement of a job well done than to have a customer
renew as well as green light the adoption of additional solutions with our
company,” said Marc Hafner, Revionics’ CEO. “Fairway Market’s license renewal
and expansion underscores the efficacy of our price optimization solution and
we look forward to delivering even stronger results with the addition of our
promotion optimization software.”

Revionics Promotion Optimization enables the planning and execution of
optimized, relevant offers that provide a highly perceived value to the
shopper and bottom-line results for the retailer. Key benefits include:

  *Improved sales and loyalty
  *Best offers identified by segment, channel and promotional vehicle
  *What–if simulation of possible offer combinations and layouts prior to
  *Effectiveness measurement and adapted recommendations in order to achieve

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise
Optimization solutions, enabling retailers of all sizes to execute a
fact-based Omni-channel merchandising strategy utilizing the most
comprehensive set of shopper demand signals to enhance financial performance
with improved customer satisfaction. Revionics’ solutions leverage advanced
predictive analytics and demand-based science to ensure retailers have the
right product, price, promotion, placement, and space allocation for optimal
results across all touch points in the Omni-channel shopping episode – online,
in-store, social, and mobile. Provided via a scalable, high performance,
Cloud-based SaaS platform, these solutions arm retailers with the necessary
tools to withstand and surmount future Big Data/Fast Data challenges, while
providing speed-to-ROI. Over 37,000 global retail locations with over $150
billion in annual revenues across numerous industries, including grocery,
drug, building materials, convenience, general merchandise, discount, sporting
goods stores, and eCommerce sites, optimize their performance with Revionics’
solutions. Revionics has been recognized as a Deloitte Technology Fast 500™,
Red Herring Top 100 Global, Red Herring Top 100 Americas, and JMP Securities’
Hot 100 Software Company. For more information, please visit

About Fairway Market

Founded in the 1930s as a fruit and vegetable store in Manhattan, Fairway
Market has evolved into a growing chain of premier food retail markets that
offer customers a differentiated, one-stop shopping experience “Like No Other
Market®.” Fairway Market is now a leading food retail destination in the
Greater New York City metropolitan area, with stores that emphasize an
extensive selection of fresh, natural and organic products, prepared foods,
and hard-to-find specialty and gourmet offerings, along with a full assortment
of conventional groceries. Fairway Market is headquartered in New York, New
York. For more information, go towww.fairwaymarket.com


Revionics, Inc.
Karen Dutch, +1 916-865-5394 (USA)
Senior Vice President of Marketing
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