Diageo Selects ServiceNow for Global Business Transformation

  Diageo Selects ServiceNow for Global Business Transformation

Automation of IT Services Improves Service Delivery and Increases Operational
                            and Cost Efficiencies

Business Wire

LONDON & SANTA CLARA, Calif. -- July 15, 2014

Diageo (NYSE:DEO), the world's leading premium drinks business, has selected
ServiceNow® (NYSE:NOW), the enterprise IT cloud company, to transform IT
service management and delivery to over 30,000 employees, operating in 180

“At Diageo, we are in the midst of a global IT transformation initiative to
improve service delivery while maximizing operational and cost efficiencies,”
said Brian Franz, chief information officer and head of Global Business
Services, Diageo. “We’ve chosen ServiceNow as a system of record to automate
our IT services and to deliver better and faster service to our global base of
employees and partners. We are excited to establish a firm foundation to
centralize and automate the way IT and other global business services are

Diageo is implementing the ServiceNow IT Service Automation Suite to manage
the work of IT, which ensures complete visibility of services being requested
of and being provided by IT globally, supporting the company’s global
footprint. As part of its IT transformation, the company will also use
ServiceNow Orchestration, to automate IT tasks such as employee account
creation and access provisioning, supported by a ServiceNow configuration
management database.

In addition to the IT Service Automation Suite, Diageo is implementing
ServiceNow HR Case Management Application as a portal to its Global HR support
organization and management tool for queries from our worldwide employee base.
Diageo’s initial implementation of ServiceNow went live this month.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, beer and wine. These
brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and
Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain
Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at www.diageo.com. For our
global resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About ServiceNow

ServiceNow is the enterprise IT cloud company. We transform IT by automating
and managing IT service relationships across the global enterprise.
Organizations deploy our service to create a single system of record for
ITandautomate manual tasks, standardizeprocesses and consolidatelegacy
systems. Using our extensible platform, our customers create custom
applicationsandevolve the IT service model to service domains inside and
outside the enterprise. ServiceNow transforms IT from the department of no to
the department of now. For more information, visit www.servicenow.com

ServiceNow and the ServiceNow logo are registered trademarks of ServiceNow.
All other brand and product names are trademarks or registered trademarks of
their respective holders.


Media Contacts:
Cecilia Coonan, +44 208 978 2744
Steve Schick, 408-961-2349
Kim McCrossen, 781-684-6253
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