Whirlpool Corporation Transforms Manufacturing and Moves Enterprise Apps to IBM Cloud

 Whirlpool Corporation Transforms Manufacturing and Moves Enterprise Apps to
                                  IBM Cloud

Whirlpool turns to IBM Cloud with SoftLayer to conduct ecommerce, reduce
costs, improve flexibility and speed processing time

PR Newswire

ARMONK, N.Y., July 14, 2014

ARMONK, N.Y., July 14, 2014 /PRNewswire/ --Today IBM (NYSE: IBM) announced
that Whirlpool Corporation, the world's leading manufacturer and marketer of
major home appliances, is taking advantage of IBM Cloud to transition from an
on-premise hosting environment to a globally integrated cloud model.

IBM Corporation logo

Manufacturers like Whirlpool understand that data is the next great natural
resource and that cloud represents the next step in evolving its data
management capabilities; not only for mining, protecting and securing it, but
also for integrating existing and new services and workloads to drive new
innovations and more easily control and manage where data and apps reside.

As the leading major global appliance company, Whirlpool Corporation needed a
flexible and scalable environment to host its ecommerce platform and store and
deploy large amounts of critical appliance and commercial data. Specifically,
the manufacturer needed a globally integrated ecommerce platform that would
allow it to segregate and manage workloads at the regional level. In addition,
it needed to create enough capacity for log retention, maximize security
information and event management and develop disaster recovery capabilities
for its existing product lifecycle management landscape.

To fulfill Whirlpool's strategic vision of modernizing its hosting environment
to streamline costs and improve efficiency, the organization chose IBM Cloud,
coupled with AT&T Netbond and the SoftLayer infrastructure to provide a
solution that offers a scalable service delivery platform that expands and
contracts based on client demand. By using IBM Cloud capabilities, Whirlpool
can provision its applications faster and increase flexibility to integrate
managed and non-managed services with future workloads. As a result, the new
model is expected to lower its IT costs, improve its market responsiveness,
and enhanced user satisfaction and service-level agreement levels.

"As a global organization that operates in almost every country in the world,
we needed to find a way to grow our capacity to store and track
business-critical data and address compliance activities to respond to market
dynamics more quickly," said Whirlpool Vice President of IT Operations and
Security Alan Douville. "Based on our longstanding relationship with IBM, IBM
Cloud and SoftLayer Infrastructure servedas an opportunity to continue to
drive transformation within our business and migrate mission-critical
workloads securely to a cloud environment and provide us with the flexibility
to respond faster to issues that impact our business."

IBM Cloud Managed Services and AT&T NetBond^SM were the foundational elements
for an Infrastructure-as-a-Service (IaaS) environment for Whirlpool. IBM also
used the Cloud Strategy Framework to help Whirlpool assess its entire IaaS

As an extension of its work with IBM Cloud Managed Services, Whirlpool chose
to deploy a SoftLayer Infrastructure on bare metal servers. Using SoftLayer
has enabled Whirlpool to develop disaster recovery capabilities for a critical
project lifecycle management application.

"Coupling our integrated approach and industry-specific expertise with
solutions like IBM Cloud Managed Services and SoftLayer provide our clients
with the means to quickly differentiate themselves in crowded and increasingly
competitive markets," said IBM Cloud Services General Manger James Comfort.
"Our ongoing work with Whirlpool is providing the company with robust
scalability and enterprise-grade cloud capabilities that are best suited for
its long-term requirements.

In addition to today's announcement with Whirlpool, IBM is also announcing
that in the past year IBM has substantially grown its cloud portfolio, marked
by the acquisition of SoftLayer.

About IBM Cloud Computing

IBM has helped more than 30,000 clients around the world with 40,000 industry
experts. Since its acquisition in 2013, SoftLayer has served thousands of new
cloud clients. Today, IBM has 100+ cloud SaaS solutions, thousands of experts
with deep industry knowledge helping clients transform and a network of 40
data centers worldwide. Since 2007, IBM has invested more than $7 billion in
17 acquisitions including SoftLayer to accelerate its cloud initiatives and
build a high value cloud portfolio. IBM holds 1,560 cloud patents focused on
driving innovation. In fact, IBM for the 21st consecutive year topped the
annual list of US patent leaders. IBM processes more than 5.5M client
transactions daily through IBM's public cloud. For more information about
cloud offerings from IBM, visit http://www.ibm.com/cloud. Follow us on Twitter
at @IBMcloud and on our blog at http://www.thoughtsoncloud.com. Join the
conversation #ibmcloud.


Scott Cook
IBM Media Relations

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Website: http://www.ibm.com
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