Flowers Foods Announces Key Executive Promotions

               Flowers Foods Announces Key Executive Promotions

PR Newswire

THOMASVILLE, Ga., July 14, 2014

THOMASVILLE, Ga., July 14, 2014 /PRNewswire/ --Flowers Foods (NYSE: FLO), one
of America's leading bakery foods companies, today announced several key
appointments in keeping with the company's management succession plan. The
following promotions are effective immediately:

  oBradley K. Alexander named executive vice president and chief operating
    officer of Flowers Foods
  oD. Keith Wheeler named president of Flowers Bakeries, the company's
    direct-store-delivery (DSD) operating segment
  oThomas E. Wilson named senior vice president of Flowers Bakeries' West
    Coast region

Allen L. Shiver, Flowers Foods' president and chief executive officer, said,
"These management changes position Flowers Foods for continued growth and are
in line with our long-term leadership development strategy and management
succession plan. The operational leaders we've announced today and those
throughout our company remain focused on building value for our shareholders
in the years ahead."

Bradley K. Alexander named executive vice president and chief operating
officer of Flowers Foods
Mr. Alexander, 55, began his career with Flowers in 1981. He has held various
positions in sales, operations and marketing, including bakery president and
vice president of sales and marketing. Mr. Alexander was named regional vice
president for Flowers Bakeries in 2003. In 2008, he was promoted to president
of Flowers Bakeries, the company's DSD segment, which represents 83% of sales.
With the new appointment, Mr. Alexander is responsible for company operations,
including the DSD and warehouse segments, as well as supply chain, marketing
and product innovation.

The position of chief operating officer was previously held by Gene D. Lord,
67. Mr. Lord continues to serve as executive vice president, providing support
for operations with a focus on the integration of assets acquired from Old HB,
Inc. (formerly Hostess Brands).

D. Keith Wheeler named president of Flowers Bakeries
Mr. Wheeler, 50, began his career with Flowers in 1988. His experience with
the company includes operational, accounting, and sales positions, including
regional controller, vice president of operations, director of strategic
planning, and bakery president. Prior to this appointment, Mr. Wheeler served
as senior vice president for the company's West Coast region. In his new role,
Mr. Wheeler provides direction for Flowers Bakeries' six DSD sales regions.
Collectively, these regions reach 79% of the U.S. population with the
company's fresh breads, buns, rolls, and snack cakes.

Thomas E. Wilson named senior vice president of Flowers Bakeries' West Coast
Mr. Wilson, 59, joined Flowers Foods in 2008 when the company acquired Holsum
Bakery in Arizona. His career in the baking industry began in 1979 and he has
held leadership positions in sales and operations, including vice president of
sales and marketing, executive vice president, and bakery president, the
position he held prior to his current appointment. In his new position as
senior vice president of Flowers' West Coast region, Mr. Wilson takes on
responsibilities previously held by Mr. Wheeler.

About Flowers Foods
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of
the largest producers of fresh packaged bakery foods in the United States with
2013 sales of $3.75 billion. The company operates bakeries across the country
that produce a wide range of bakery products. Among the company's brands are
Nature's Own, Wonder, and Tastykake. Learn more at

Forward-Looking Statements
Statements contained in this press release that are not historical facts are
forward-looking statements. Forward-looking statements relate to current
expectations regarding our future financial condition, performance and results
of operations, planned capital expenditures, long-term objectives of
management, supply and demand, pricing trends and market forces, and
integration plans and expected benefits of transactions and are often
identified by the use of words and phrases such as "anticipate," "believe,"
"continue," "could," "estimate," "expect," "intend," "may," "plan," "predict,"
"project," "should," "will," "would," "is likely to," "is expected to" or
"will continue," or the negative of these terms or other comparable
terminology. All forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ from those projected.
Other factors that may cause actual results to differ from the forward-looking
statements contained in this release and that may affect the company's
prospects in general include, but are not limited to, (a) competitive
conditions in the baked foods industry, including promotional and price
competition, (b) changes in consumer demand for our products, including
changes in consumer behavior, trends and preferences, including health and
whole grain trends, and the movement toward more inexpensive store-branded
products, (c) the success of productivity improvements and new product
introductions, (d) a significant reduction in business with any of our major
customers including a reduction from adverse developments in any of our
customer's business, (e) fluctuations in commodity pricing, (f) energy and raw
material costs and availability and hedging and counterparty risk, (g) our
ability to fully integrate recent acquisitions into our business, (h) our
ability to achieve cash flow from capital expenditures and acquisitions and
the availability of new acquisitions that build shareholder value; (i)
consolidation within the baking industry and related industries; and (j) the
failure of our information technology systems to perform adequately, including
any interruptions, intrusions or security breaches of such systems. The
foregoing list of important factors does not include all such factors, nor
necessarily present them in order of importance. In addition, you should
consult other disclosures made by the company, including the risk factors
included in our most recently filed Annual Report on Form 10-K filed with the
Securities and Exchange Commission ("SEC") and disclosures made in other
filings with the SEC and company press releases, for other factors that may
cause actual results to differ materially from those projected by the
company. We caution you not to place undue reliance on forward-looking
statements, as they speak only as of the date made and are inherently
uncertain. The company undertakes no obligation to publicly revise or update
such statements, except as required by law.

SOURCE Flowers Foods

Contact: Investor Contact: Marta J. Turner, Executive VP/Corporate Relations,
(229) 227-2348; Media Contact: Mary A. Krier, VP/Communications, (229)
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