Expansion into the Asian e-Commerce Market Challenging Despite High Growth
Expectations: NTT Communications Survey
‘Payment solutions’ identified by global merchants as a key factor for
successful expansion into Asia
HONG KONG -- July 14, 2014
While over 80 percent of global online merchants plan on expanding their
e-Commerce businesses in Asia over the next 12 months, almost all respondents
(99 percent) say they face obstacles in gaining a firm foothold in the market,
and in particular China, according to research by NTT Communications.
The survey, Breaking into the e-Commerce Market in Asia: Opportunities and
Challenges, interviewed 200 United Kingdom and United States based
decision-makers from the retail, gaming, travel and hospitality industries to
evaluate the business potential of Asia’s e-Commerce market, the challenges
merchants face, and the role that payment solution providers should play in
helping merchants overcome these challenges.
Two-thirds of respondents forecast the volume of their companies’ e-Commerce
transactions in Asia and China to increase by 10 and 50 percent in the next
three years, reflecting the promising business potential of the market.
However, the study also reveals a number of local challenges that merchants
need to overcome to successfully grow in the region.
Other key findings include:
1.Over 80 percent of respondents consider global e-Commerce crucial to the
success of their businesses.
2.Greater China is a high-potential market for e-Commerce. Mainland China
(79 percent), Hong Kong (66 percent) and Taiwan (57 percent) top the list
as the three most popular Asian destinations for e-Commerce expansion in
the next 12 months.
3.Challenges most respondents face when delivering e-Commerce in Asia^1
include local tax regulations and compliance (50 percent), local market
needs (46 percent), language barriers (44 percent), shipping difficulties
and cost (42 percent), local preferred payment types (37 percent) and
cross-border currency settlement (37 percent).
4.Acquirer connections (45 percent) topped the list of key success factors
for delivering e-Commerce in Asia and China. This is followed by risk and
fraud management (43 percent), global acquirer connections (35 percent),
acquirer connections in Asia (30 percent) and alternative payment methods
Payment solution providers integral in helping merchants adapt to unique Asian
Tyrone Lynch, Vice President, eBusiness of NTT Com Asia said, “Asia holds a
lot of potential for global e-Commerce merchants and yet their success is
being hindered by a lack of local knowledge necessary in overcoming
operational challenges, such as currency restrictions, tax regulations,
licensing requirements and local payment methods. A payment solution provider
with strong local acquiring capabilities is needed to help them navigate the
complex and dynamic e-Commerce market of Asia.”
Lynch continues, “China, in particular, is in a unique situation where
conventional and mainstream payment methods used internationally are not
prevalent. Understanding the unique payment landscape in China, while
providing consumers with the ability to pay in their preferred local methods
is critical for success in this vast and fast-growing market.
To this end, NTT Communications has introduced its e-Commerce payment
solutions aimed at helping e-Commerce companies expand their online presence
and mitigate local market challenges.”
To download the report Breaking into the e-Commerce Market in Asia:
Opportunities and Challenges visit www.nttcominsight.com
- Report Video Highlights
^1 Excludes mainland China
NTT Communications commissioned market research firm Vanson Bourne, to conduct
research on 200 decision-makers from companies with e-Commerce business within
the retail, gaming and travel / hospitality sectors in the United Kingdom and
United States of America. To qualify for the research, respondents’ companies
must have an annual revenue of US$12 million or more from their e-Commerce
operations and have engaged in e-Commerce with Asia and / or China.
About NTT Communications
NTT Communications provides consultancy, architecture, security and cloud
services to optimise the information and communications technology (ICT)
environments of enterprises. These offerings are backed by the company’s
worldwide infrastructure, including leading global tier-1 IP network, Arcstar
Universal One™ VPN network reaching 196 countries/regions, and over 150 secure
data centers NTT Communications’ solutions leverage the global resources of
NTT Group companies including Dimension Data, NTT DOCOMO and NTT DATA.
About NTT Com Asia
NTT Com Asia is NTT Communications’ East Asia headquarters covering Hong Kong,
Macao, Taiwan and Korea. The company provides enterprise-class network, data
centre, cloud, hosting, e-Commerce solutions, and managed services, and
operates its’ wholly owned subsidiary HKNet in Hong Kong.
Please visit www.ntt.com.hk | www.hknet.com | www.facebook.com/nttca |
http://www.linkedin.com/company/ntt-com-asia-limited for further information.
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NTT Com Asia Ltd
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Jennifer Yu, +852-2534-8734
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