Safelite AutoGlass Partners with Procter & Gamble on Febreze Car Vent Clip
Give-Away July 14 through September 30, 2014
COLUMBUS, Ohio, July 14, 2014
COLUMBUS, Ohio, July 14, 2014 /PRNewswire/ --Safelite AutoGlass^®, the
largest vehicle glass repair and replacement company in the U.S., will
introduce a new partnership with Procter & Gamble on July 14. Safelite
AutoGlass will provide customers with Febreze car vent clips (Linen & Sky
Scented) and a $.50 off coupon for their next Febreze car vent clip purchase
upon completing the auto glass repair or replacement service.
Safelite AutoGlass Logo.
"At Safelite AutoGlass, we know that customers expect a safe, quality
installation, which we deliver each and every time," said Kerry Hurff, AVP of
Customer and Brand Insights. "But, what they don't expect is the extra step we
take in caring for their car – and that is something we believe will bring us
customer referrals and increase brand loyalty."
To introduce the campaign, updated television ads launched July 13, 2014 and
are airing on major broadcast and cable channels nationwide. The program will
also be supported by digital and social media tactics. Safelite will continue
to showcase its real-life technicians demonstrating how they deliver the
Safelite Advantage™. Previous ads featuring technicians Pascal and Micah will
now also feature the Febreze promotion.
Safelite first partnered with P&G to test the effect of a car vent clip
leave-behind in July 2013. It's part of Safelite's mission to deliver a
superior customer experience, and aligns with the company's effort of
providing total car care in which Safelite also vacuums the vehicle's interior
and cleans all the windows. It's also a way to thank customers for choosing
Results of the pilot proved positive with almost 75 percent of customers
saying they either loved or liked the free sample and nearly 60 percent said
they were likely to purchase another one. The campaign with P&G will last
through September 30 (while supplies last) and will be re-evaluated at that
About Safelite AutoGlass^®
Safelite AutoGlass^®, founded in 1947, is the nation's leading provider of
vehicle glass repair and replacement services, providing mobile service to
more than 95 percent of the U.S. population in all 50 states. The Columbus,
Ohio-based company employs approximately 10,000 people across the United
States and serves more than 4.3 million customers annually. For more
information, visit Safelite.com.
Media Contact: Melina Metzger, Safelite AutoGlass^® PR Manager, 614.210.9232,
SOURCE Safelite AutoGlass
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