Country Style Cooking Restaurant Chain Announces Preliminary Second Quarter 2014 Results

 Country Style Cooking Restaurant Chain Announces Preliminary Second Quarter                                  2014 Results  PR Newswire  CHONGQING, China, July 14, 2014  CHONGQING, China, July 14, 2014 /PRNewswire/ -- Country Style Cooking Restaurant Chain Co., Ltd (NYSE: CCSC) ("Country Style Cooking" or the "Company"), a fast-growing quick service restaurant chain in China, today announced preliminary second quarter 2014 results.  For the second quarter ended June 30, 2014, the Company opened a net total of 14 restaurants, bringing the total net restaurant count to 317, compared to a total restaurant count of 268 as of June 30, 2013. The new openings include 10 restaurants under the brand name "Mr. Rice."  The Company currently anticipates to report net revenue within its previous guidance range of RMB 340-360 million ($54.7-$57.9 million), compared to RMB 325.8 million ($53.1 million) in the second quarter of 2013, representing year-over-year growth of at least 4.3%. The Company expects positive net income despite the pressure from higher operating costs and negative same store sales growth in the second quarter of 2014 attributable to rainy, cooler weather in the Southwest region of China in June which reduced restaurant customer traffic.  Country Style Cooking plans to report its second quarter 2014 results in mid August.  About Country Style Cooking Restaurant Chain Co., Ltd.  Country Style Cooking Restaurant Chain Co., Ltd. (NYSE: CCSC) ("Country Style Cooking") is a fast-growing quick service restaurant chain in China, offering delicious, everyday Chinese food to customers who desire fast and affordable quality meals. Country Style Cooking directly operates all of its restaurants and is the largest quick service restaurant chain in Chongqing municipality, home to Sichuan cuisine, one of the best-known Chinese regional cuisines. Additional information about Country Style Cooking can be found at http://ir.csc100.com.  Safe Harbor Statement  This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the outlook for the first quarter 2014 and the new restaurant opening plan for full year 2014 contain forward-looking statements. The Company may also make written or oral forward-looking statements in its reports filed with, or furnished to, the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: uncertainties regarding our ability to open and profitably operate new restaurants and manage our growth effectively and efficiently; risks associated with changing consumer taste and discretionary spending; uncertainties regarding our ability to maintain and enhance the attractiveness of our restaurants and our brand and image; risks related to instances of food-borne illnesses, health epidemics and other outbreaks; uncertainties regarding our ability to respond to competitive pressures; and uncertainties associated with factors typically affecting the consumer food services industry in general. Further information regarding these and other risks is included in the Company's reports filed with, or furnished to the Securities and Exchange Commission. Country Style Cooking does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of this press release, and Country Style Cooking undertakes no duty to update such information, except as required under applicable law.  Contact:  Country Style Cooking Restaurant Chain Co., Ltd. Adam Zhao Chief Financial Officer Phone: +86-23-8866-8866 Email: ir@csc100.com  ICR Inc. Bill Zima Phone: +86-10-6583-7511 or +1-646-328-2520 E-mail: bill.zima@icrinc.com  SOURCE Country Style Cooking Restaurant Chain Co., Ltd.  Website: http://ir.csc100.com  
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