Einstein Noah Celebrates National Hot Dog Month with Free Bagel Dog Promotion Wednesday, July 16

  Einstein Noah Celebrates National Hot Dog Month with Free Bagel Dog
  Promotion Wednesday, July 16

  Einstein Bros.® Bagels and Noah’s New York Bagels® to offer free bagel dog
              with any purchase to first 100 guests with coupon

Business Wire

LAKEWOOD, Colo. -- July 14, 2014

Einstein Noah Restaurant Group, America's fresh-baked bagel leader, is
celebrating summer with a better than ever Bagel Dog for guests. The one of a
kind bagel offering now features an all-beef, 1/4lb, Hebrew National® hot dog
wrapped up inside a fresh baked plain or Asiago cheese bagel bun. In order to
share this delicious, updated lunch item with loyal fans, Einstein Bros. and
Noah’s restaurants will be giving away a free Bagel Dog with purchase to lucky
fans on Wednesday, July 16, offering the summertime favorite to the first 100
customers with a coupon at each of its restaurants. To redeem the offer,
guests can download or print a coupon from einsteinbros.com or noahs.com.

“Our bagel dogs have become a fan favorite and we’re excited to share our
updated version with our guests in honor of National Hot Dot Month,” said
Glenn Lunde, Chief Concept Officer for Einstein Noah Restaurant Group. “We
look forward to welcoming in our guests for a complimentary Bagel Dog with
purchase on July 16.”

Einstein Bros. and Noah's National Hot Dog Month Bagel Dog promotion will take
place at participating locations on Wednesday, July 16. For a location nearest
you, please visit www.einsteinbros.com or www.noahs.com. Guests are also
invited to join in the conversation on social media, @EinsteinBros and
@NoahsBgls on Twitter or #nationalhotdogmonth #bageldog on Instagram.

Follow Einstein Bros. Bagels on: Facebook | Twitter
Follow Noah’s New York Bagels on: Facebook | Twitter

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the fast casual
segment of the restaurant industry that operates, franchises and licenses
locations under the Einstein Bros.®, Noah's New York Bagels® and Manhattan
Bagel® brands. The Company's retail system consists of over 860 restaurants in
43 states and the District of Columbia. It also operates a dough production
facility. The Company's stock is traded on the NASDAQ under the symbol BAGL.
Visit www.einsteinnoah.com for additional information.


Christine Beggan, 203-682-8329
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