Head & Shoulders® Announces Contest During MLB All-Star Week Offering Fans the Chance to #Whiff Their Way to the 2014 World

  Head & Shoulders® Announces Contest During MLB All-Star Week Offering Fans
  the Chance to #Whiff Their Way to the 2014 World Series

   Contest Supports Second Year of Head & Shoulders “Season of the #Whiff”
                                   Campaign

Business Wire

CINCINNATI -- July 11, 2014

To celebrate Head & Shoulders’ fourth year as the official shampoo of Major
League Baseball (MLB) and year two of the “Season of the #Whiff” campaign, the
brand is raising the stakes by giving baseball fans a once-in-a-lifetime
chance to #whiff it for real. Throughout MLB All-Star Week (July 11-16), fans
who follow @HSforMen on Twitter and tweet #whiff will be entered for a chance
take the field at the 2014 World Series and receive the VIP treatment during
the Fall Classic.* An announcement will be made during the on-air broadcast of
the MLB All-Star Game on FOX on July 15^th.

Angels pitcher and Head & Shoulders “Mane Man” C.J. Wilson is leading the
charge, encouraging fans to tweet #whiff and enter the contest. “Playing in
the Majors and going to the World Series was always a dream of mine, so it’s
exciting that Head & Shoulders is allowing one lucky fan to make that dream a
reality through true VIP access and experiences at the ballpark.”

In addition to entering the contest, fans can continue supporting the “Season
of the #Whiff” campaign by tweeting #whiff when they see a strikeout. As part
of the program, Head & Shoulders has committed a $1 donation to the national
Reviving Baseball in Inner Cities (RBI) league for every “whiff,” or
strikeout, across MLB throughout the 2014 regular season. Additionally, the
brand is giving MLB Clubs the chance to earn extra donations each month for
their local RBI leagues by encouraging fans to tweet #whiff + their MLB Club
Twitter handle (i.e. #whiff @Reds or #whiff @Angels).

Head & Shoulders is proud to continue supporting the RBI program with the plan
to donate over $260,000 this season, helping to reintroduce baseball to kids
in inner cities and instill confidence both on and off the field. The RBI
program is the MLB youth initiative designed to give young people from urban
and underserved communities the opportunity to play baseball and softball,
while encouraging academic success and achievement and teaching important life
lessons and values.

With 50 years of proven scalp care technology and success, Head & Shoulders
continues to be a trusted daily grooming staple of professional athletes as
the Official Shampoo of MLB. To learn more about the Head & Shoulders For Men
line-up visit the Head & Shoulders website, Twitter handle or Facebook page.

*VIP experience† includes travel package (airfare, hotel, transportation) to
the 2014 World Series, premium seating for the game, custom MLB Club jersey
and equipment, tour of an MLB ballpark, the opportunity to throw the
ceremonial first pitch plus on-field batting practice for the prize winner and
a guest, in addition to authenticated World Series game-used memorabilia.

†one of the first four games of the 2014 World Series®
NO PURCHASE NECESSARY. Void where prohibited. Open to residents of the 50 US,
DC and Canada,18 and older.
Begins 12:00:01 AM ET on 7/11/14 and ends 03:59:59 AM ET on 7/16/14. See
Official
Rules at http://bit.ly/1okLGxs for details.

About Procter & Gamble
P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®,
Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®,
Wella® and Whisper®.The P&G community includes operations in
approximately70countries worldwide. Please visithttp://www.pg.comfor the
latest news and in-depth information about P&G and its brands.

About Major League Baseball Properties
Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in
1966 as the Clubs’ agent for marketing and trademark licensing and protection.
Major League Baseball Properties is responsible for managing consumer
licensing activities, developing national advertising campaigns, cultivating
sponsorship opportunities with major consumer brands and corporations, growing
the game and the business of baseball outside the United States and creating
national marketing programs in conjunction with Clubs, broadcast rights
holders and national sponsors. MLBP also operates a full-service video and
audio production unit (Major League Baseball Productions), a publishing
division and stock photo licensing agency, and manages logistics for the
All-Star Game and World Series as well as all other special events. For more
information on Major League Baseball, log on to www.MLB.com.

About Reviving Baseball in Inner Cities (RBI)
The RBI program, which has served more than one million people since its
inception in 1989, is the Major League Baseball youth initiative designed to
provide young people, ages 5 to 18 from underserved and urban communities,
with opportunities to play baseball and softball, to encourage excellence and
achievement in education, and to teach the value of teamwork and other
important life lessons for. The RBI program currently serves more than 220,000
boys and girls in more than 300 programs established in more than 200 cities
worldwide. MLB and all 30 Clubs have designated more than $30 million worth of
resources to the RBI program, and all 30 Clubs support RBI leagues. For more
information, please visit: MLB.com/RBI.

Contact:

Marina Maher Communications LLC
Caitlin Feroleto, 212-485-1676
cferoleto@mahercomm.com
 
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