Baldwin Hardware, Studio 41 Reveal New Showroom With Red-Carpet Affair in Chicago

Baldwin Hardware, Studio 41 Reveal New Showroom With Red-Carpet Affair in 
CHICAGO, IL -- (Marketwired) -- 07/11/14 --  Baldwin Hardware, a
leading brand of the Hardware & Home Improvement (HHI) division of
Spectrum Brands Holdings, hosted the grand reveal of its new showroom
last night at Studio 41. The red-carpet affair attracted architects,
designers, industry influencers, media and bloggers. The new showroom
is inspired by Baldwin's brand positioning and challenge for
customers to "Own It."  
"Baldwin is all about being bold this year -- from the complete
redesign of our showrooms to the introduction of striking new
products like our contemporary Santa Monica collection," said PJ
Rosch, Baldwin brand manager. "Studio 41 perfectly embodies this
boldness and the elegant essence and cachet of Baldwin." 
The new showroom reflects the Baldwin brand and include new colors,
functionalities and configurations that breathe new, contemporary
life into the product displays. The modular redesigns incorporate
sophisticated lifestyle imagery and many new displays also feature an
iPad with the new Baldwin Lock Designer app, which will help
streamline the sales process and educate customers on the vast array
of product options through virtual mixing and matching. 
 Baldwin is part of Hardware and Home Improvement
(HHI), a major manufacturer and supplier of residential locksets,
residential builders' hardware and faucets with a portfolio of
renowned brands, including Kwikset(R), Weiser(R), Baldwin(R),
National Hardware(R), Stanley(R), FANAL(R), Pfister(TM) and EZSET(R).
HHI is a leader in its key markets with #1 positions in U.S.
residential locksets (Kwikset), Canada residential locksets (Weiser),
U.S. luxury locksets (Baldwin), and U.S. builders' hardware
(Stanley-National Hardware), #2 in Mexico residential hardware
(Fanal), and #3 in U.S. retail plumbing (Pfister). Headquartered in
Orange County, California, HHI has a global sales force and operates
manufacturing and distribution facilities in the U.S., Canada, Mexico
and Asia.  
HHI is a division of Spectrum Brands Holdings, Inc. Spectrum Brands
is a global, diversified consumer products company and a leading
supplier of consumer batteries, residential locksets, residential
builders' hardware and faucets, shaving and grooming products,
personal care products, small household appliances, specialty pet
supplies, lawn and garden and home pest control products, and
personal insect repellents. Spectrum Brands employs over 13,500
employees worldwide and sells to the top 25 global retailers with
products in more than one million stores. 
Image Available: 
Sabrina Suarez
714-573-0899 x. 227 
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