Bellawood Now Offering Prefinished Hardwood Flooring With Oil-Look Matte
~ Lumber Liquidators offering 10 percent Bellawood discount through July 22
TOANO, Va., July 11, 2014
TOANO, Va., July 11, 2014 /PRNewswire/ --Low-gloss hardwood floors are very
popular in Europe and now this look is increasingly in demand by designers and
homeowners in the United States. Beyond their warm and inviting feel, the
low-gloss appearance hides small scratches, dirt and fur, making it friendly
for homes with kids and pets. Up until now, achieving a low-gloss matte finish
required finishing a floor with oil, which requires constant maintenance.
Bellawood – the premier prefinished hardwood flooring brand – is expanding its
line to include prefinished oil-look matte styles. Customers can now get all
of the benefits of a Bellawood prefinished floor with the look of an
oil-finish in varieties including Red Oak, Brazilian Pecan, Brazilian Cherry,
American Walnut and Hickory.
Stacy Maddox, Director of Production Operations, commented: "Our new Bellawood
line of oil-look hardwood floors has a special finish that gives them
industry-leading durability and scratch resistance consistent with our
transferable 100-year warranty. Blending the beautiful and low-maintenance
matte finish with the enduring quality of Bellawood is an innovation
homeowners will love."
Exacting Standards, Enduring Quality
Bellawood features a proprietary, unique topcoat that boosts scratch, scuff
and stain resistance, making it ideal for high-traffic areas, children and
pets. The secret is the innovative UV-cured aluminum oxide finish that is
applied to each plank via a micro-particle process. When subjected to scratch
resistance testing known as the Diamond Stylus Test, Bellawood floors were
found to be extremely scratch resistant.
The finish on the premier Bellawood flooring line is so durable that it is
also backed by a transferable 100-year warranty offering homeowners and
homebuilders an unmatched value that will last for generations to come.
To launch this new line, Lumber Liquidators is offering a 10 percent discount
on all new orders of Bellawood Prefinished Hardwood and Ultra-Strand Bamboo
products in stock from now through July 22.
About Lumber Liquidators
In its 20th year and withmore than340 locations, Lumber Liquidators (NYSE:
LL) is North America's largest specialty retailer of hardwood flooring. Lumber
Liquidators features more than 340top quality flooring varieties, including
solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl.
Additionally, Lumber Liquidators provides a wide selection of flooring
enhancements and accessories to complement, install and maintain your new
floor. Every location is staffed with flooring experts who can provide advice
and useful information about Lumber Liquidators' low-priced product, much of
which is in stock and ready for delivery.
Withpremierbrands including Bellawood Prefinished Hardwood and Morning Star
Bamboo, Lumber Liquidators' flooring is often featured on popular television
shows such as HGTV's Dream Home and This Old House.
For more information, please visitwww.LumberLiquidators.comor call
1.800.HARDWOOD. You can also follow the Company onFacebookandTwitter,and
learn more about its corporate giving program
For further information contact:
Lumber Liquidators Investor Relations
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SOURCE Lumber Liquidators
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