Max Bupa Recognized as 'Model Insurer Asia of the Year' for Effective Implementation of Technology Enabled by Newgen

    Max Bupa Recognized as 'Model Insurer Asia of the Year' for Effective
                Implementation of Technology Enabled by Newgen

  PR Newswire

  NEW DELHI, July 11, 2014

NEW DELHI, July 11, 2014 /PRNewswire/ --

Max Bupa Health Insurance has been recognized as the Celent Model Insurer of
Asia for 2014, one of the most coveted honour in APAC region, for effective
technology usage in insurance. With a strong focus on utilizing technology to
deliver the best-in-class service, Max Bupa is creating a benchmark in the
industry through innovative IT practices. Max Bupa's focus from the time of
inception has been to evolve and transform customer experience by offering
exceptional customer service through smart and hassle-free processes.

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Max Bupa implemented Newgen Software Technologies' BPM solution to automate
core processes like new business, claims, healthcare provider enrolment, agent
licensing and renewals. These solutions together enhanced customer experience
through improved interactions, and reduced customer response timelines.
Newgen's mobility application ZapIn enabled end-to-end automation of the
highly critical new business process thus providing a uniform end user
experience. Through this implementation, Max Bupa became the first insurer in
India to introduce a mobility application into its customer acquisition

Commenting on the win, Somesh Chandra, Director - Customer Service, Operations
and Technology, Max Bupa said, "It is an honour to be recognized for our
technological prowess by Celent. At Max Bupa, we have a strong focus on
utilizing technology to deliver the best-in-class service and a seamless
experience to our customers, partners and employees. We have a clear roadmap
to ensure our technology implementation maintains a competitive edge and
addresses evolving customer needs. The innovative IT solutions by Newgen have
helped us streamline and automate our customer-facing business processes."

Puneet Nath Kapil, Vice-President (IT), Max Bupa added, "We needed a solution
to bring about overall improvement in terms of process efficiency, SLA
adherence and customer engagements. Newgen with its vast domain expertise,
robust product platforms and invigorating business solutions helped us
significantly improve our customer response rate."

Diwakar Nigam, MD & CEO, Newgen Software Technologies said, "Every
implementation we undertake comes with a unique set of challenges. We have,
over the years, strived to find invigorating solutions to these challenges.
Max Bupa's win is a testimonial of our success. It rewards our relentless
attitude with which we transform business processes for our clients."

Celent is a leading research and consulting firm focused on the application of
information technology in the global financial services industry. This was the
fourth edition of the awards. Max Bupa won this honour amongst 18 other

About Newgen Software 

Newgen Software is a leading global provider of Business Process Management
(BPM), Enterprise Content management (ECM) and Customer Communication
Management (CCM), with a global footprint of 1100 installations in 57
countries, with mission-critical solutions deployed at world's leading banks,
insurance firms, BPO's, healthcare organizations, government, telecom
companies and shared service centers. Newgen is certified against ISO
9001:2008 and ISO 27001:2005, and has been assessed at CMMi Level 3. Newgen
Records Management System is DoD 5015.02-STD certified. For more information,
visit .

About Max Bupa Health Insurance 

Max Bupa Health Insurance is a 74:26 joint venture between Max India Limited,
a multi-business corporate with expertise in life insurance and health care
and Bupa, a leading international healthcare provider with 65 years of
healthcare knowledge. Max Bupa brings together a combination of Bupa's global
health insurance expertise and customer service expertise with Max India's
understanding and experience of the Indian health and insurance sectors. Max
Bupa offers quality health insurance services through a dedicated team of over
1000 people and its network of 21 offices across 13 cities - Delhi, Mumbai,
Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat,
Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented
health insurance policies for Indians across all age groups.

Media Contact: Asif Khan, , +91-11-4077 0100, Corporate
Marketing, Newgen Software
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