Gillette Adds Unique Twist to the Gillette Home Run Derby by Challenging Players to Hit #FlexBall Razor Targets and Help Achieve

  Gillette Adds Unique Twist to the Gillette Home Run Derby by Challenging
  Players to Hit #FlexBall Razor Targets and Help Achieve a Potential All-Time
  High Charitable Donation

First-Ever #FlexBall Targets and In-Stadium Grooming Lounge Will Debut During
  the Live ESPN Broadcast to Celebrate the Fusion ProGlide with New FlexBall
               Technology Razor Available in Stores Nationwide

Business Wire

BOSTON -- July 11, 2014

Today,  Gillette (NYSE: PG), the world’s leading male grooming brand announced
a unique twist to this year’s Gillette Home Run Derby (Monday, July 14, live
on ESPN at 8:00 pm ET, #HRDerby), which could push the final charitable
donation to be the highest in the history of the event. Charitable donations
have long been a staple of the Home Run Derby as each home run triggers a
donation to be made by the sponsor and Major League Baseball. Charitable
recipients include Boys and Girls Clubs of America and the MLB Reviving
Baseball in Inner Cities (RBI) program.

This year, two LED “Hit It Here” targets featuring the #FlexBall razor image
will be placed at Target Field; one in left-center and the second in
right-center field. If either target is hit during the Gillette Home Run Derby
by one of the Home Run Derby participants, there will be a one-time
incremental donation of $300,000 from Gillette which could push the final
donation amount to a level above the record of $615,000 set in 2012. This new
element is in addition to a custom orange baseball (or #FlexBall) that will be
introduced toward the end of each participant’s at-bat. For each orange
#FlexBall home run hit by a participant throughout the Gillette Home Run
Derby, Gillette and Major League Baseball will combine to donate $10,000 to
designated charities. Gillette and MLB will combine to make an additional
donation of $5,000 for every non-FlexBall home run hit throughout the 2014
Gillette Home Run Derby.

“Gillette is thrilled to celebrate 75 years as a Major League Baseball sponsor
and to be the title sponsor of this year’s Home Run Derby and support two
great organizations – Boys and Girls Club of America and the MLB RBI program,”
said Hooman Shahidi, senior brand manager of Gillette North America. “Because
our newest razor, the Fusion ProGlide with FlexBall Technology provides
maximum contact* to get virtually every hair, we’re upping the ante for the
players by challenging them to achieve maximum contact with the ‘Hit it here’
#FlexBall razor targets and trigger a possible record breaking charitable

“As our longest-standing partner, Gillette is using the Home Run Derby as a
platform for giving back to the community through raising funds for both RBI
and Boys & Girls Clubs of America,” said Tim Brosnan, Executive Vice
President, Business, Major League Baseball. “When the players see those
targets in the outfield, we’re confident they’ll be taking aim for a chance at
a record donation.”

The #FlexBall razor targets are just one of many ways Gillette is celebrating
its newest razor during the MLB All-Star Week events. On Monday, July 14^th
Gillette will also host the first-ever #FlexBall Grooming Lounge that will sit
center stage between the #FlexBall razor targets, on the centerfield concourse
at Target Field. This lounge will be open to all fans that are in the ballpark
during the event. All are invited to stop by and enjoy a shave with the new
razor before and during the Gillette Home Run Derby. Additionally, fans
visiting T-Mobile All-Star FanFest during MLB All-Star Week will have an
opportunity to take a swing at an orange #FlexBall when they stop by the
Gillette Home Run Derby attraction - where fans can try to achieve maximum
contact with their own #FlexBall targets to win select prizes such as tickets
to the Gillette Home Run Derby, Gillette product coupons, and more.

Leading-up to and during the Gillette Home Run Derby, fans can also engage
with @Gillette and @MLB on Twitter using #FlexBall and #HRDerby to receive
select giveaways and the latest updates. On Friday, July 11^th between 12:00
p.m. and 4:00 p.m., Gillette and Major League Baseball will challenge fans’
baseball trivia knowledge at the @MLB Twitter handle. Prizes will randomly be
given away, including tickets to the Gillette Home Run Derby, tickets to
T-Mobile All-Star FanFest, subscriptions and Gillette prize packs.

The new reimagined FlexBall Technology handle moves, adjusts and pivots in 3D
to meet the unique contours of a man’s face to get virtually every hair. This
first of a kind razor uses the same Fusion ProGlide cartridges, delivering
Gillette’s best shave. Manual and power versions of the Fusion ProGlide with
FlexBall Technology are available at all major retailers nationwide. Fans can
subscribe to Gillette’s best shave for around $1/week** at

The 2014 Gillette Home Run Derby will be held Monday, July 14 at Target Field
in Minneapolis, home of the Minnesota Twins, and televised live on ESPN
beginning at 8:00 p.m. ET / 7:00 p.m. CT. In addition to coverage on ESPN, it
will be broadcast live on ESPN HD, ESPN Deportes, WatchESPN and ESPN Radio in
the U.S. as well as ESPN International. It also will be streamed live on and via the At Bat app. For more information, please visit

About Gillette

For over 110 years, Gillette has delivered precision technology and unrivaled
product performance – improving the lives of over 800 million men around the
world. From shaving and body grooming, to skin care and sweat protection,
Gillette offers a wide variety of products including razors, shave prep (gels,
foams and creams), skin care, after shaves, antiperspirants, deodorants and
body wash. For more information and the latest news on Gillette, visit To see our full selection of products, visit

About Procter & Gamble

P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®,
Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®,
Wella® and Whisper®.The P&G community includes operations in
approximately70countries worldwide. Please visit the
latest news and in-depth information about P&G and its brands.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP)
in 1966 as the Clubs’ agent for marketing and trademark licensing and
protection. Major League Baseball Properties is responsible for managing
consumer licensing activities, developing national advertising campaigns,
cultivating sponsorship opportunities with major consumer brands and
corporations, growing the game and the business of baseball outside the United
States and creating national marketing programs in conjunction with Clubs,
broadcast rights holders and national sponsors. MLBP also operates a
full-service video and audio production unit (Major League Baseball
Productions), a publishing division and stock photo licensing agency, and
manages logistics for the All-Star Game and World Series as well as all other
special events. For more information on Major League Baseball, log on to

* among Fusion razors over the contours.

**based on 4 shaves per week over average cartridge use and AC Nielsen FDMX

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Chris Smith
O: 212-796-9814
C: 908-416-0085
Kurt Iverson
O: 617-463-5286
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