Budweiser Super Bowl Ads Score Two Emmy Nominations

             Budweiser Super Bowl Ads Score Two Emmy Nominations

Award Nominations Recognize Budweiser's "Puppy Love" and "Hero's Welcome" Ads

PR Newswire

ST. LOUIS, July 11, 2014

ST. LOUIS, July 11, 2014 /PRNewswire/ --Budweiser's celebrated Super Bowl
ads, "Puppy Love" and "Hero's Welcome," have received Emmy®nominations in the
Outstanding Commercial category.

A Super Bowl fan-favorite by Anheuser-Busch received an Emmy® nomination in
the Outstanding Commercial category. “Puppy Love” tells the story of a 10-week
old puppy that forges a special bond with the Budweiser Clydesdales at Warm
Springs Ranch, Budweiser’s Clydesdale breeding facility. The canine star of
the ad became a viral sensation after his debut, driving more than 51 million
YouTube views, more than 1 million Facebook likes and even launching his own
Twitter handle, @BudweiserPuppy.

"It's a tremendous honor to be nominated by the Academy of Television Arts &
Sciences and an even greater recognition to garner two of five nominations in
the category," said Brian Perkins, vice president, Budweiser. "Not only have
our ads achieved critical acclaim, but both creatively bring the Budweiser
brand story to life for loyal beer drinkers and new generations of consumers."

This is Budweiser's first nomination in the category since 2006's "Clydesdales
American Dream." Similar to the previously-nominated ad, both "Puppy Love" and
"Hero's Welcome" feature the iconic Budweiser Clydesdales.

A Super Bowl fan-favorite, "Puppy Love" tells the story of a 10-week old puppy
that forges a special bond with the Budweiser Clydesdales at Warm Springs
Ranch, Budweiser's Clydesdale breeding facility. The canine star of the ad
became a viral sensation after his debut, driving more than 51 million YouTube
views, more than 1 million Facebook likes and even launching his own Twitter
handle, @BudweiserPuppy.

In "Hero's Welcome," Budweiser continues its long-standing support of the U.S.
military, chronicling a single soldier's homecoming from Afghanistan. To the
genuine surprise of Lt. Chuck Nadd, his entire hometown of Winter Park, Fla.
and the world-famous Budweiser Clydesdales joined together in welcoming him
home with a ticker tape parade.

The creative agency behind both Emmy-nominated ads is Anomaly. "Puppy Love"
was directed by Jake Scott, produced by RSA Films and features the song "Let
Her Go" by Passenger. "Hero's Welcome" was directed by The Malloys, produced
by HSI and features the song "Coming Home Pt. II" by Skylar Grey.

"Budweiser is an iconic brand and with these films we hoped to represent its
deeply-rooted values through entertaining and powerful storytelling." said
Mike Byrne, Chief Creative Officer at Anomaly.

The ads have been recognized by numerous awards, including the top spot and
third place in the USA Today Super Bowl Ad Meter, "Puppy Love" and "Hero's
Welcome," respectively.

For more information on Budweiser's ads, visit newsroom.anheuser-busch.com.

About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company
founder Adolphus Busch set out to create the United States' first truly
national beer brand – brewed to be universally popular and transcend regional
tastes. Each batch of Budweiser follows the same family recipe used by five
generations of Busch family brewmasters. Budweiser is a medium-bodied,
flavorful, crisp and pure beer with blended layers of premium American and
European hop aromas, brewed for the perfect balance of flavor and refreshment.
Budweiser is made using time-honored methods including "kraeusening" for
natural carbonation and Beechwood aging, which results in unparalleled balance
and character. The brand celebrates great times and has used the phrase "Grab
Some Buds" in advertising since 2010.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7 percent share of U.S. beer sales to retailers. The company brews
Budweiser and Bud Light, two of the world's largest-selling beers.
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo. For more information,
visitanheuser-busch.com.

For more information, contact:
Jeff Grass, (314) 765-2126
Jeffrey.Grass@Anheuser-Busch.com

In Anheuser-Busch’s commercial “Hero’s Welcome,” which was recently nominated
for an Emmy® in the Outstanding Commercial category, Budweiser continues its
long-standing support of the U.S. military, chronicling a single soldier’s
homecoming from Afghanistan. To the genuine surprise of Lt. Chuck Nadd, his
entire hometown of Winter Park, Fla. and the world-famous Budweiser
Clydesdales joined together in welcoming him home with a ticker tape parade.

Photo - http://photos.prnewswire.com/prnh/20140711/126415
Photo - http://photos.prnewswire.com/prnh/20140711/126414



SOURCE Anheuser-Busch

Website: http://www.anheuser-busch.com
 
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