Glenmorangie launches their most exclusive whisky to date, Pride 1978.
Glenmorangie has collaborated with celebrated artist Idris Khan to create an
"Unnecessarily Well Made" piece of artwork, 'Disappearing Casks'.
NEW YORK, July 10, 2014
NEW YORK, July 10, 2014 /PRNewswire/ --Glenmorangie, Scotland's favorite
single malt whisky, today announced a partnership with internationally
acclaimed artist Idris Khan to mark the release of Glenmorangie's rarest
expression to date, Pride 1978. Sharing the brand's pioneering spirit and
devotion to craft, Khan has drawn inspiration from the brand to create a
unique piece of artwork titled 'Disappearing Casks'.
'Disappearing Casks' represents traces of the distinctive whisky barrels at
Glenmorangie's distillery in Tain, the very place where the award winning
single malt is created. It's these casks, five to be exact, which have been
locked in Glenmorangie's archives since 1978. The precious 34 year-old liquid
was bottled in 2012 following 15 years of extra-maturation in casks which had
contained a legendary French Bordeaux Premier Grand Cru Classe wine, making it
the longest extra-maturation of any Glenmorangie single malt to date.
Dr Bill Lumsden, Head of Distilling and Whisky Creation at Glenmorangie,
commented: "The opportunity to work with Idris Khan on Pride 1978 was an
exciting one. Like Idris, we are always looking to push boundaries and
innovate, and Pride 1978 is the pinnacle of those efforts."
The partnership between Glenmorangie and Idris Khan recognizes a shared ethos
in Khan's approach to design. Photographing or scanning from the selected
material, Khan builds layers of scans digitally to create a single, beautiful
piece of art, comparable with Glenmorangie's complex and detailed whisky
Khan also shares Glenmorangie's extraordinary approach and process to his
creations, He is celebrated for his minimal, yet emotionally charged
photographs, videos and sculptures and is without question one of the most
exciting British artists of his generation, and a fine example of
Glenmorangie's Unnecessarily Well Made ethos.
Khan commented: "I am absolutely delighted to work with Glenmorangie. When
visiting their distillery in Tain I was immediately mesmerized. The vision of
the casks has stayed with me and provided inspiration for 'Disappearing
To celebrate the release, Glenmorangie introduced Pride 1978 at the
prestigious Academy Mansion on the Upper East Side of New York City. Idris
Kahn and Dr Bill Lumsden hosted a handpicked crowd of US and international
journalists for an exclusive journey into the Unnecessarily Well Made world of
Glenmorangie during which both Idris' Artwork and Pride 1978 were revealed.
NOTES TO EDITORS:
Glenmorangie Single Malt Scotch Whisky originates in the Scottish Highlands
where, at the Glenmorangie Distillery, it is distilled in the tallest malt
whisky stills in Scotland, expertly matured in the finest oak casks, and
perfected by the 16 Men of Tain. The distillery was founded in 1843 and is
renowned as a pioneer in the whisky industry, uniting tradition with
innovation. Glenmorangie was awarded the prestigious title of "Distiller of
the Year" by the International Wine & Spirits Competition in 2012 and has
consistently won more "Gold Best in Class" medals than any other single malt
over the past six years at the IWSC. Wine Enthusiast also named Glenmorangie
"Distiller of the Year" in 2011. Today, the company is one of the most
renowned and innovative distillers and marketers of Scotch whisky brands
worldwide and is part of Moet Hennessy, the wine and spirits division of Moet
Hennessy Louis Vuitton (LVMH). Headquartered in Edinburgh, Scotland, The
Company produces two main single malt brands – Glenmorangie Single Highland
Malt Whisky and Ardbeg Single Islay Malt. Visit www.glenmorangie.com for
The Glenmorangie Company advocates responsible drinking and suggests that
drinkers savour Glenmorangie whiskies in moderation and in line with
recommended daily guidelines for alcohol consumption.
Photo - http://photos.prnewswire.com/prnh/20140710/126109
Contact: For more information, please contact: Tina Carletto, Mission PR,
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