Coca-Cola and World Wildlife Fund Release Annual Review

  Coca-Cola and World Wildlife Fund Release Annual Review

    Freshwater Conservation, Environmental Performance, Valuing Nature and
                     Convening Partners Progress Featured

Business Wire

ATLANTA -- July 10, 2014

The Coca-Cola Company and World Wildlife Fund (WWF) today announced the
release of their global partnership’s Annual Review. Celebrating a one-year
partnership renewal anniversary and reporting on collaborative efforts
throughout 2013, the review features progress across freshwater conservation,
environmental performance, valuing nature and the convening of additional
partners. Work in these areas supports the partnership’s renewal focus to help
address the natural resource challenges impacting fresh water.

Coca-Cola and WWF are partnering with local governments and others to launch
projects in water conse ...

Coca-Cola and WWF are partnering with local governments and others to launch
projects in water conservation, sustainable tea production and community
engagement along the Yangtze River. (Photo: Business Wire)

“Our partnership’s Annual Review is more than a tool to share our progress
with the world, but also a record of our work together, one that we can
revisit to determine how we can do more, and do better,” said Greg Koch,
Global Water Stewardship Director, The Coca-Cola Company. “When work is
underway we recognize progress occurring, however it isn’t until a
collaborative report is created that we truly realize its extent. The report
reinforces our strong belief in the power of partnership to deliver results
that benefit our planet.”

The Coca-Cola Company and WWF first announced a global partnership in 2007 to
conserve and protect freshwater resources around the world. In 2013, The
Coca-Cola Company and WWF renewed their partnership through 2020, and expanded
it to more deeply engage across the Company’s value chain; involve additional
partners to achieve greater scale and impact; and spark commitments from
businesses, governments, and consumers to take action to value, conserve, and
protect the planet’s natural resources, with a focus on fresh water.

“In this new phase of partnership, our two organizations are working
hand-in-hand to address some of the world’s biggest and most pressing
challenges, from global agricultural issues and natural resource scarcity to
climate change and freshwater conservation,” said Suzanne Apple, Senior Vice
President of Private Sector Engagement, World Wildlife Fund. “But, we know we
can’t solve these challenges alone, so we are collaborating across borders and
sectors with partners from government, multilateral institutions, academia,
industry and civil society. This year’s Annual Review highlights real-world
examples of these local collaborations around the globe.”

While partners spent much of the year planning basin improvement projects and
structuring the work streams, critical components of positioning the
partnership for success and progress toward meeting the partnership’s 2020
goals were realized in 2013, including:

  *Helping ensure healthy, resilient freshwater basins in 11 key regions.
    Projects have been initiated across the select 11 geographies, spanning
    Asia, Africa and the Americas. Some early successes include collaborating
    with local farmers in the Mesoamerican Reef on more sustainable growing
    techniques that also improve productivity. This work has led to reductions
    in pesticide toxicity, and water and fertilizer use. In the Rio Grande/Rio
    Bravo, cross-sector partners are being united across country borders to
    reduce negative impacts from invasive species, such as salt cedar and
    giant cane, which narrow the river, leading to increased flooding and
    greater damage.
  *Improving the environmental performance across the Company’s value chain.
    WWF and Coca-Cola set ambitious goals for the Company to improve
    agricultural, climate, packaging and water efficiency performance. In
    2013, some of that work comprised the identification of key agricultural
    ingredients for the Company to sustainably source by 2020. In addition,
    Coca-Cola improved its water-use efficiency for the 11^th consecutive
    year, with a nearly 8 percent improvement over a 2010 baseline, placing
    the Company on track toward the 2020 partnership goal of a 25 percent
    improvement over 2010.
  *Integrating the value of nature into public and private decision-making
    processes. The partnership team began work on a collaborative research
    project to examine the potential environmental benefits from the global
    adoption of sustainable production standards. This project will help
    inform how the public and private sectors set policies and make better
    sourcing decisions, as well as update consumers on the benefits to society
    from the sustainable production of commodities.
  *Convening influential partners to solve global environmental challenges.
    In 2013, WWF and The Coca-Cola Company began engaging organizations with
    shared goals to deepen, sustain and amplify their work globally and in
    partnership basins. The partnership also took steps to become active
    participants in the global water dialogue. At World Water Week in
    Stockholm, WWF and Coca-Cola convened influential stakeholders to learn
    about the partnership and explore opportunities for engagement toward
    common goals.

Koch says, “With growing global demands on food and water, we must seek
solutions that drive mutual benefit for business, communities and nature. Only
by working together, across sectors, will sustainable solutions be reached.”

To learn more about partnership progress achieved in 2013, read The Coca-Cola
Company and WWF 2013 Annual Review.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio features 17 billion-dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of 1.9 billion servings a day. With an
enduring commitment to building sustainable communities, our Company is
focused on initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world's top 10
private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at, follow us on
Twitter at, visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at

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