A Summer Well Spent: No Idle Time for Kids This Season

  A Summer Well Spent: No Idle Time for Kids This Season

  Parents to spend more than $70 billion on summer activities for their kids

  Not all fun in the sun as nearly all kids expected to pitch in around the

Business Wire

NEW YORK -- July 10, 2014

School may be out, but spending is definitely up. According to the latest
American Express Spending & Saving Tracker, American parents will shell out
$70 billion or more for summer activities. The average parent reports spending
$958 on average for fun summer activities per child, up 12% from 2013 and a
whopping 59% from 2012. Even so, summer won’t be all fun and games. Most
parents (98%, on par with 2013) say they’ll be putting their kids to task at
home doing chores to earn allowance towards for summer fun – though fewer say
their teenagers intend to pursue a summer job (30% vs. 35% in 2013).

View/download the American Express Spending & Saving Tracker

“There will be no rest for weary kids this summer, as parents shell out more
to keep their kids busy outside of the school year,” said David Rabkin, Senior
Vice President of Consumer Lending Products at American Express. “Throughout
the year, we’ve seen higher spending in a number of areas, like travel,
shopping and entertainment – so it’s no surprise that parents are planning to
spend more to keep their kids active. This is good news for seasonal
retailers, as well as camps, theme parks and other entertainment venues.”

Across the board, spending on summer activities is on the rise, with top
activities including:

                        % Of Americans   % Increase   % Increase   2014 Avg.
                        who plan to      from 2013    from 2012    Spend
1. Day Trips (e.g.    77%             8%          22%         $292
Theme Parks)
2. Sports Teams       48%             9%          41%         $187
3. Pool or Club       41%             14%         71%         $132
4. Education or       37%             12%         42%         $207
Arts Programs
5. Day Camp           34%             31%         62%         $273
6. Sleep Away Camp    25%             9%          47%         $234

Teens Put in Summer Hours, but All Kids Still Report to Mom and Dad

Summer jobs will remain a popular pastime for teenagers, according to nearly a
third (30% vs. 35% in 2013) of the parents who say their teens are planning to
enter the workforce this summer. Childcare and food service still rule as the
most sought-after pursuits; the top five jobs for teens this summer are:

1. Babysitting (24% vs. 12% in ’13)

2. Fast food service (24% vs. 27% in ’13)

3. Grocery store (20% vs. 16% in ’13)

4. Landscaping (16% vs. 15% in ’13)

5. Retail store (11% vs. 7% in ’13)

Parents say that there’s been a shift from 2013, as more teens are opting to
spend their summer earnings (54% vs. 49% in 2013), rather than save it (46%
vs. 51% in 2013). Of those who are earmarking their spending, many teens are
expected to use the money towards a car or vehicle (27%) and to cover the
insurance (32%). Another quarter (25%) will put their earnings towards college

Nearly all parents (98%, on par with 2013) report assigning summer chores to
their kids. In return, most will grant an allowance (83%), up from 66% in last
year and 61% in 2012. This year, kids can bank on earning $27 per week on
average, down slightly from $32 in 2012. The most common chores for kids of
all ages include:

  *Cleaning their rooms/making the bed (85% vs. 87% in 2013)
  *Taking out the trash or recycling (63% vs. 65% in 2013)
  *Doing the dishes (55% vs. 57% in 2013)
  *Caring for a pet (54% vs. 56% in 2013)
  *Dusting or vacuuming the house (48%, not asked in 2013)

About the American Express Spending & Saving Tracker

The American Express Spending & Saving Tracker research was completed online
among a random sample of 1,253 adults, including the general U.S. population,
as well as an affluent demographic defined by a minimum annual household
income of $100,000, and parents of children under 18. Interviewing was
conducted by Ebiquity, formerly Echo Research, between June 13 – 16, 2014. The
results reported in this release have an overall margin of error of +/- 2.8
(n=1,253 parents) at the 95 percent level of confidence.

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success.Learn more atamericanexpress.comand connect with us
twitter.com/americanexpress, andyoutube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit
cards, travel services, gift cards, prepaid cards, merchant services, business
travel, and corporate card.

About Ebiquity, Plc.

Ebiquity provides independent data-driven insights to global media, marketing
and communications professionals to continuously improve clients' business
performance. This includes specialized services in research supporting
creative testing, brand/advertising tracking, corporate reputation, brand
image, research for public relations and thought leadership, global
media/social media content analysis, and communications research. Ebiquity
acquired Echo Research in May 2011 and Echo officially started conducting
business under the Ebiquity name on July 1, 2013. Learn more at Ebiquity.com

Photos/Multimedia Gallery Available:



American Express
Kimberly Litt, 212-640-0453
Press spacebar to pause and continue. Press esc to stop.