Mandy Moore Joins Purina Cat Chow To Support Cat-Focused Shelters Nationwide Through Renovations, Nutrition And Adoption Effort

 Mandy Moore Joins Purina Cat Chow To Support Cat-Focused Shelters Nationwide
 Through Renovations, Nutrition And Adoption Effort With Donation Totaling Up
                                 To $325,000

Actress and singer-songwriter Mandy Moore asks cat people nationwide to share
their cat adoption stories through the Purina Cat Chow "Building Better Lives"
program; Brand to donate more than $500,000 to shelters nationwide in just two

PR Newswire

ST. LOUIS, July 10, 2014

ST. LOUIS, July 10, 2014 /PRNewswire/ --Every cat has a tale and for many, it
starts at a shelter. All cats deserve a forever home where they can greet
their owners at the door, bask in a sunbeam and nap on their favorite perch.
Today, Purina^® Cat Chow^® announced that through its Purina Cat Chow
"Building Better Lives" program the brand will donate $275,000 to 50 shelters
nationwide – one in every state – in renovation and adoption support, product
and monetary donations, as well as a possible $50,000 donation to The
Petfinder Foundation, for a total contribution of up to $325,000.

The Purina Cat Chow "Building Better Lives" program is committed to helping
improve the lives of cats across the United States by providing high-quality,
affordable nutrition; improving shelters; and finding more cats forever homes.
This year, Purina Cat Chow will help support the participating 50 cat-focused
shelters by:

  oContributing up to $50,000 to The Petfinder Foundation if 1,500 cat
    adoption stories are shared;
  oConducting three shelter renovations and cat adoption events at $50,000
    apiece, totaling $150,000; and
  oDonating $2,500 in cash and Purina Cat Chow brand cat food per shelter,
    totaling $125,000.

In two years, Purina Cat Chow will donate more than $500,000 to more than 100
local cat-focused shelters nationwide to help improve the lives of cats.

Share Your Cat Rescue Story to Help Petfinder Shelters
Purina Cat Chow will donate up to $50,000 to The Petfinder Foundation if from
now until Sept. 2, at least 1,500 stories are shared with the brand's social
media channels (Facebook, Twitter, Instagram) using the hashtag
#myrescuestory. This donation will be used to support 50
shelters to help support future cat adoption fees.

"With millions of cats entering animal welfare organizations each year, we
know there is a lot of work to do and we're committed to supporting the
shelters that care for these cats," said Vincent Biroscak, Purina Cat Chow
brand director. "We want rescue cats to have a great place to live and
high-quality nutrition while they're awaiting their forever homes and to
provide the much-needed support to the dedicated animal welfare organizations
that care for these cats.

"In addition, we know there are millions of cat adoption stories that take
place every year, and we're excited to hear these heartwarming tales that
owners share with us using #myrescuestory."

Mandy Moore, well-known actress and singer-songwriter who is also a passionate
cat owner, teamed up with the Purina Cat Chow "Building Better Lives" program
to help increase cat adoptions and encourage cat people nationwide to share
their cat rescue stories to support the shelters that help cats every day.
Moore shares her home with four rescue cats: Theo, Vincent, Maddie and Addison
as well as two rescue dogs. She is a long-time supporter of animal rescue

"I have four rescue cats and believe in the importance of supporting local
animal welfare organizations," said Moore. "Everyone who has ever adopted or
rescued a cat can share how it has impacted their life. Rescue cats have a lot
to offer their potential adopters, and I hope these stories encourage more
people to consider adding a cat to their home."

Committed to Shelters, Adoptions and Nutrition
Transforming shelters through renovations and adoption events: Purina Cat Chow
will make over three shelters between July and August, 2014, valued at $50,000
each or $150,000 total.

  oRenovations will include custom changes and upgrades, such as building
    free-roam cat rooms, painting and refreshing lobbies, to meet the specific
    needs for each facility. To celebrate the completion of each makeover,
    Purina Cat Chow will conduct a "Building Better Lives" adoption event at
    each shelter whereby the brand will help local cats find a new home during
    the event. Members of the Purina Cat Chow brand team will volunteer their
    time and talents during each renovation and adoption event.

The renovation and adoption events are occurring at:

  oMaxFund Animal Adoption CenterDenver, Co. July
    11-12, 2014
  oCity of Rogers Animal ShelterRogers,Ark. July
    24, 2014
  oAnimal Humane SocietyGoldenValley, Minn. August
    20, 2014

Transforming Cats' Lives through Nutrition and Resources
Purina Cat Chow will also support 50 shelters nationwide – one in every state
– via cash and cat food donations. Each participating shelter will receive a
donation valued at $2,500 – $2,000 in cash to support future cat adoptions and
$500 worth of Purina Cat Chow brand cat food.

Purina Cat Chow is dedicated to helping shelters feed cats high-quality food
while awaiting forever homes. In addition to the cash donation to subsidize
adoption fees, Purina Cat Chow will send each shelter Purina^® Cat Chow^®
Complete Formula brand cat food to make sure each cat is fed high-quality,
nutritious food.

The Purina Cat Chow "Building Better Lives" program is building on the 2013
"50 Years. 50 Shelters." program that touched the lives of more than 13,200
cats through four shelter renovations; delivered more than 12,000 pounds of
Purina Cat Chow brand cat food and 8,000 cat care supply items; and gave a
total of $75,000 in cash donations among 50 shelters.

About Nestle Purina PetCare
Nestle Purina PetCare promotes responsible pet care, community involvement and
the positive bond between people and their pets. A premiere global
manufacturer of pet products, Nestle Purina PetCare is part of Swiss-based
Nestle S.A., a global leader in nutrition, health and wellness.

About The Foundation
The Foundation, a nonprofit 501(c)3 public charity, helps
homeless pets by saving lives through adoptions, helping shelters prepare for
and recover from disaster, and working to make sure animal welfare
organizations across the country are more sustainable. Its mission is to
ensure no adoptable pet is euthanized for lack of a home. Since 2003 the
Petfinder Foundation has provided over $20 million in grants to
member shelters and rescue groups.

SOURCE Nestle Purina PetCare

Contact: Bill Etling, Nestle Purina PetCare, 314-982-4825,, or Megan McGovern, Publicis Consultants PR,
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