Cinemark Announces Grand Opening of New 15-Screen Complex in Towson,
New Multiplex Features Cinemark’s NextGen Cinema Design Concept, an XD
Auditorium and Will Showcase Cinemark’s New Reserve Level with VIP Premium
Seating, Full Cocktail Bar & Lounge and Expanded Dining Options
PLANO, Texas -- July 10, 2014
Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s leading motion picture
exhibitors will open a new 15-screen, all-digital movie theatre featuring the
new Cinemark Reserve Level in Towson, MD on Thursday, July 10, 2014. The new
Cinemark Towson and XD theatre located at 111 East Joppa Road in Towson will
showcase large, wall-to-wall and floor-to-ceiling screens, enhanced sound
systems, and digital projection in every auditorium. The theatre will feature
a Cinemark XD: Extreme Digital Cinema auditorium and seven of the auditoriums
will be RealD 3D capable. In addition, Cinemark is introducing the new Reserve
Level concept. The Reserve Level will feature a full bar and lounge as well as
VIP seating in five of the auditoriums.
“The new Cinemark Towson theatre is our first complex in the U.S. to feature
our Reserve Level,” states Tim Warner, Cinemark’s Chief Executive Officer.
“Long recognized as a pioneer in the industry, Cinemark is taking cinema
entertainment to the next level. With our new Reserve Level, NextGen
technology and an XD auditorium, this new multiplex will quickly become
recognized as the preferred location in the Towson and the Baltimore county
area for guests to enjoy a great entertainment experience.”
Information about Cinemark’s Reserve Level:
The new Reserve Level includes the following amenities:
*Luxury rocker-style seating with tables
*Private balcony entrance to five auditoriums
*Full bar and lounge
*Expanded dining options featuring Chicken Tinga Nachos, Baja Style Fish
Tacos, Crab Cake Sliders and Bacon-Basil Pesto Chicken Flatbread Pizza and
Information about Cinemark’s NextGen concept:
The new NextGen complex will offer the latest technology and cutting-edge
amenities all under one roof:
*State-of-the-art viewing environment with large wall-to-wall,
ceiling-to-floor screens available in all auditoriums
*4K digital projection powered by Barco projectors; RealD 3D capability
*Enhanced, sound systems that will enable customers to hear the movie as
the filmmakers intended
*A cafeteria-style concession stand offering freshly-popped popcorn,
Coca-Cola fountain beverages and favorite candy brands
*Cinemark XD: Extreme Digital Cinema auditorium
Information about Cinemark XD: Extreme Digital Cinema auditoriums:
Cinemark XD is the number one, private label Premium Large Format (PLF) in the
world. XD offers a complete entertainment environment featuring a large
wall-to-wall and ceiling-to-floor screen, plush seating and an immersive 60
plus speaker digital surround sound system. The digital images are delivered
by a Doremi server and a Barco DLP digital projector, which offers the
brightest light standards in the industry. The XD auditorium is designed to
exhibit the newest movies every week, including 2D and RealD 3D pictures.
Cinemark takes pride in creating the best entertainment experience in the
industry. In order to make movie-going as easy and enjoyable as possible,
Cinemark focuses on offering more choices to its customers. For example, the
new theatre will feature online "Print at Home" ticketing which is available
at www.cinemark.com. This will make it easy for patrons to purchase tickets in
advance from the comfort of their home or office. Customers will be able to
bypass lines at the box office and go directly to kiosks in the theatre lobby.
Also, guests can download and purchase tickets through Cinemark's mobile
applications that are available for iPhone, Android and Windows phones.
Finally, to stay connected, customers can sign up online to receive free,
weekly showtime emailers that contain online coupons for discounts at the
concession stand and other weekly special offers.
Several grand opening activities and offers are planned for both Friday, July
11 and Saturday, July 12. The new theatre will give away swag bags filled with
Cinemark and movie-themed items to the first 100 ticket purchasers each day of
opening weekend, while supplies last. Radio remotes are scheduled throughout
opening weekend. A complete listing of grand opening events, advance ticket
options and showtime information can be found at www.cinemark.com.
About Cinemark Holdings, Inc.
Cinemark is a leading domestic and international motion picture exhibitor,
operating 486 theatres with 5,595 screens in 40 U.S. states, Brazil, Argentina
and 11 other Latin American countries as of March 31, 2014. For more
information go to investors.cinemark.com.
Cinemark Holdings, Inc.
James Meredith, 972-665-1680
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