SeaWorld Taps Coca-Cola's Breakthrough PlantBottle Technology To Create First Consumer Cup

SeaWorld Taps Coca-Cola's Breakthrough PlantBottle Technology To Create First
                                 Consumer Cup

-- Cup reduces carbon impact and advances planet-friendly vacations --

PR Newswire

ORLANDO, Fla., July 10, 2014

ORLANDO, Fla., July 10, 2014 /PRNewswire/ --Being green is oh-so refreshing.
That was the message today as SeaWorld Parks & Entertainment™ debuted the
first refillable plastic cup made from plant-based materials. Now available
in all SeaWorld^® and Busch Gardens parks across the U.S., the reusable,
100-percent recyclable plastic cup is manufactured using proprietary
PlantBottle™ packaging technology from the company's beverage partner,
Coca-Cola.

Being green is oh-so refreshing. That was the message today as SeaWorld Parks
& Entertainment(TM) debuted the first refillable plastic cup made from
plant-based materials. Now available in all SeaWorld(R) and Busch Gardens
parks across the U.S., the reusable, 100-percent recyclable plastic cup is
manufactured using proprietary PlantBottle(TM) packaging technology from the
company's beverage partner, Coca-Cola.

"Working together, our two companies are using our resources and reach to
inspire people to make a difference," said SeaWorld Parks & Entertainment
Corporate Vice President of Culinary Operations Andrew Ngo. "Our friends at
The Coca-Cola Company share our commitment to conservation, our passion for
the planet, and our innovative approach to consumer experiences. Even more
important, this appeals to our guests, who expect and reward recycling and
sustainability."

PlantBottle packaging swaps traditional plastic resins with natural sugars
found in plants. Fewer fossil-based ingredients mean a smaller carbon
footprint. SeaWorld's switch to PlantBottle plastic in its refillable cups is
expected to remove 35 metric tons of CO2 emissions annually -- the equivalent
of saving more than 80 barrels of oil a year.

The unique PlantBottle technology is popular packaging for Coca-Cola's bottled
beverages. SeaWorld takes this technology to a new level, creating the first
commercially available consumer product: a refillable plastic cup.

Since The Coca-Cola Company introduced PlantBottle technology in 2009 as the
first recyclable PET plastic bottle made partially from plants, more than
450,000 barrels of oil have been saved. And, more than 20 billion PlantBottle
packages have been distributed in 31 countries worldwide.

"Once we fully realized the power of PlantBottle technology, we knew it had
real-world, global applications well beyond our own products," said Scott
Vitters, general manager, PlantBottle packaging platform, The Coca-Cola
Company. "This collaboration with SeaWorld demonstrates that PlantBottle
technology can be applied anywhere that PET plastic is traditionally used, but
with a lighter footprint on the planet."

Colorful in-park murals and point-of-purchase displays promoting environmental
advocacy will help inform park guests of the new product.

SeaWorld eventually plans to use Coca-Cola's PlantBottle technology in the
manufacture of many of its souvenir cups and is actively exploring
opportunities for its potential use in the development of other merchandise.

SeaWorld and Coca-Cola have also partnered on two other initiatives that
promote conservation and sustainability:

  oIn 2013 SeaWorld introduced the Cup That Cares™-- a reusable cup with an
    embedded RFID chip that interacts with Coca-Cola Freestyle^® dispensers in
    the theme parks and calculates the amount of carbon guests keep from the
    environment by refilling their cups.
  oAll fountain drinks are served in paper cups made from 85 percent
    renewable resources.This is a sizeable commitment: 14.6 million paper
    cups are used each year throughout the company's 11 theme parks.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio features 17 billion-dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of 1.9 billion servings a day. With
an enduring commitment to building sustainable communities, our Company is
focused on initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on
Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.

About SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment™ is a leading theme park and entertainment
company delivering personal, interactive and educational experiences that
blend imagination with nature and enable its customers to celebrate, connect
with and care for the natural world we share. The Company owns or licenses a
portfolio of globally recognized brands including SeaWorld®, Shamu® and Busch
Gardens®. Over its more than 50 year history, the company has built a
diversified portfolio of 11 destination and regional theme parks across the
United States that hosted more than 23 million guests in 2013. The company
also has recently begun to leverage its brands into media, entertainment and
consumer products.

SeaWorld Parks & Entertainment is one of the world's foremost zoological
organizations and a global leader in animal welfare, training, husbandry and
veterinary care. The company collectively cares for one of the largest animal
collections in North America and has helped lead advances in the care of
animals. The company also rescues and rehabilitates ocean marine animals that
are ill, injured and orphaned, with the goal of returning them to the wild.
The SeaWorld rescue team has helped more than 23,000 animals in need over the
last 50 years.

SeaWorld Parks & Entertainment is a wholly owned subsidiary of SeaWorld
Entertainment, Inc., a publicly traded company (NYSE: SEAS). Copies of this
and other news releases as well as additional information about SeaWorld
Entertainment, Inc. can be obtained online at www.seaworldentertainment.com.
Shareholders and prospective investors can also register to automatically
receive the Company's press releases, SEC filings and other notices by e-mail.

Photo - http://photos.prnewswire.com/prnh/20140710/125931

SOURCE SeaWorld Parks & Entertainment

Website: http://www.seaworldentertainment.com
Contact: Media - Becca Bides, SeaWorld Parks & Entertainment,
Becca.Bides@SeaWorld.com, 407.226.5003
 
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