ADDING MULTIMEDIA Febreze® Partners with Jane Lynch to Tackle “Noseblindness,” the Smelly Elephant in Your Living Room

  ADDING MULTIMEDIA Febreze® Partners with Jane Lynch to Tackle
  “Noseblindness,” the Smelly Elephant in Your Living Room

   New Survey Results Indicate Hosts Worldwide Believe They’re Guest Ready…
                   Guests Want to Tell Them to Guess Again

Business Wire

CINCINNATI -- July 9, 2014

Febreze® has teamed up with actor and comedian Jane Lynch to shed light on a
naturally occurring condition that affects many but is rarely discussed in
polite company: noseblindness. Noseblindness occurs naturally over time when a
person becomes accustomed to surrounding smells, and can no longer easily
detect those distinct odors. With the help of Jane Lynch and a new video
released today, Febreze is bringing the issue to the forefront and encouraging
dialogue about what your guests really smell.

Emmy award-winning actress Jane Lynch partners with Febreze to shed light on a
little known conditio ...

Emmy award-winning actress Jane Lynch partners with Febreze to shed light on a
little known condition: noseblindness and to encourage dialogue about what
your guests really smell, Wednesday, July 9, 2014, in New York. Check out her
Funny or Die video on the topic at (Photo by Diane
Bondareff/Invision for Febreze)

“You can’t control how your dog smells on any given day or the fact that your
teenage son soaks himself in musky body spray. That’s life, people!” said
Lynch. “Get over it. Embrace it! And embrace Febreze since it’s been proven to
eliminate odors, as opposed to simply masking them, which doesn’t get to the
root of the problem.”

A new global survey from Atomik Research concluded that home odor is very
important to both residents and guests. To the embarrassment of hosts
worldwide, guests have a keen ability to detect any stink: nearly half of
those surveyed (48%) said that they could make out someone’s home simply by
the odor alone. Furthermore, residents are often immune to the scent of their
own homes; one third (30%) said that they don’t think their own home has a
specific signature scent, and nearly a quarter (24%) admitted that having a
sour-smelling home would be the single most embarrassing thing to hear about
their home.

“Noseblindness is the combination of odor adaptation, a decrease in ability to
sense odors after initial exposure, and odor habituation, a decrease in
sensory awareness towards a fixed familiar signal within the environment,”
said Dr. Rachel Herz, published author and professor at Brown University with
an expertise in olfactory psychology. “Thousands of years ago, the olfactory
system was just exposed to natural scents from which to identify
life-threatening dangers and odors important to our survival. Now, due to
human modernization, the olfactory system has to deal with sensory overload
from all the fragrances and aromas that surround us and still tease apart the
ones that are vital.”

Febreze® contains proprietary mal-odor elimination technologies, including
cyclodextrin, the patented molecule that gives Febreze the ability to
eliminate odors and replace them with a pleasant scent. Febreze also contains
pH neutralizers that adjust the pH balance and structure of pungent odors.

For more information about noseblindness and to view the Febreze video
featuring Jane Lynch, please visit

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the
launch of Febreze®, known today as the preeminent brand for providing a fresh,
clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from
ridding of pet odors and tackling sweat stink to decorating the home with
scent and freshening on the go. Febreze® continues to be one of the fastest
growing brands in P&G’s portfolio of household brands and bring innovative
products to market. Fresh air is an essential and basic human right, and that
the air we breathe can give us “fresh starts.”

About Procter & Gamble

P&G serves approximately 4.8billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®,
Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®,
Wella® and Whisper®.The P&G community includes operations in
approximately70countries worldwide. Please visit the
latest news and in-depth information about P&G and its brands.

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Citizen Relations
Alix Parkinson (US) / Deanne Moser (CAN)
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