Former Starbucks Executives to Lead Management Team at The Joint Corp.

    Former Starbucks Executives to Lead Management Team at The Joint Corp.

John B. Richards and David Orwasher to accelerate growth of game-changing
healthcare franchisor

PR Newswire

SCOTTSDALE, Ariz., July 9, 2014

SCOTTSDALE, Ariz., July 9, 2014 /PRNewswire/ --The Joint Corp., a national
franchisor that is transforming chiropractic care, today announced that two
new executives with impressive retail service pedigrees who previously helped
catapult Starbucks' sales from $400 million to $2.5 billion will lead the
organization and facilitate its rapid expansion.

The Joint…the chiropractic place(R), is reinventing chiropractic care through
a franchise model that makes quality alternative healthcare affordable for
patients while simplifying business operations for chiropractors and franchise
owners. Its affordable membership plans eliminate the need for insurance, and
its no-appointments policy and convenient locations make care more accessible.
The company has more than 200 clinics open and 450 in development in 30
states.

View video of Richards and Orwasher explaining The Joint's business model

John B. Richards, former President of North American Operations for the
Starbucks Coffee Company and a current board member and advisor to The Joint
Corp., has been named its Chief Executive Officer. Richards has more than 25
years of experience growing market share for prominent companies including
Four Seasons Hotels and Elizabeth Arden Red Door Spas. As CEO of The Joint
Corp., Richards hopes to build on his success and ensure that the franchisor
continues or exceeds the triple-digit growth achieved in 2013.

David Orwasher, who served at Starbucks with Richards as Vice President of
Development for the eastern United States, was named President and Chief
Operating Officer. Orwasher's more than 20 years of experience growing
companies in the franchise and retail arena include Marriott, Medifast and
COSI, a retail restaurant chain. Orwasher will oversee the day-to-day
operations and financial performance of The Joint Corp., using his operational
and retail development experience to help the company quickly expand the
number of clinics throughout the U.S. The Joint…the chiropractic place®
recently opened its 215^th location.

John B. Richards (click here for photo)
Richards is well-qualified to drive organizational growth. While at Starbucks
he oversaw its meteoric national rollout that propelled the company's growth
from 500 to 3,000 retail stores in three years. As Executive Vice President of
Four Seasons Hotels during its international expansion, the upscale hotel
chain grew from eight to 40 locations in 20 countries. While Richards was its
CEO, Elizabeth Arden Red Door doubled its national growth and returned to
prominence as the leading spa company in the United States. A former McKinsey
consultant, he holds a MBA from the University of Pennsylvania–The Wharton
School, and a Bachelor of Arts in history and sociology from Bucknell
University in Lewisburg, Pa.

"Roughly 20 to 30 million individuals in the U.S. use chiropractic services
each year," said Richards. "Our game-changing, patient-focused,
no-appointments, no-insurance approach resonates especially well with
consumers because it makes it easy for them to access care as well as a
pathway to wellness."

David Orwasher (click here for photo)
Orwasher also brings a wealth of retail development and operations experience
to The Joint Corp. While at Starbucks, he directed the development of more
than 1,000 stores over a four-year period, opening the eastern United States
for the company while helping cement its position as the leading national
retail coffee concept. He recently collaborated with Richards in growing the
retail division at Medifast, a national weight loss chain where he served as
Executive Vice President in charge of the company's corporate and franchise
retail group. Orwasher previously served as Executive Vice President of the
COSI retail restaurant chain, which grew from 40 to 100 locations in 18
months. He holds a law degree from Pace University School of Law and a
Bachelor of Arts in environmental science from Vassar College in Poughkeepsie,
N.Y.

"Research shows that spending on chiropractic care in the U.S. will continue
to grow and will exceed $12 billion next year," Orwasher said. "Already a huge
market, its continued expansion is a reflection of the increasing awareness of
the benefits of chiropractic as a part of a commitment to health. The Joint's
revolutionary patient-centric approach, coupled with its commitment to
affordability and convenience offers a unique opportunity for people to take
advantage of the benefits of routine chiropractic care and for investors to
become involved in a high-growth space with the proven leader in chiropractic
care."

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About The Joint Corp.
Headquartered in Scottsdale, Ariz., The Joint…the chiropractic place®, is
reinventing chiropractic care through a franchise model that makes quality
alternative healthcare affordable for patients while simplifying business
operations for chiropractors and franchise owners. Its affordable membership
plans eliminate the need for insurance, and its no-appointments policy and
convenient locations make care more accessible. The company has more than 200
clinics open and 465 in development in 30 states and is actively seeking
additional franchisees/investors. For more information, visit
www.thejoint.com, follow us on Twitter @thejointchiro and find us on Facebook,
You Tube and LinkedIn.

MEDIA CONTACT
Marcia Rhodes, Amendola Communications for The Joint Corp.
mrhodes@acmarketingpr.com or (480) 664-8412, ext. 15

Logo - http://photos.prnewswire.com/prnh/20140512/86669

SOURCE The Joint Corp.

Website: http://www.thejoint.com
 
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