Roger Rydell Joins Conifer Health Solutions® as Vice President of Marketing & Communications

  Roger Rydell Joins Conifer Health Solutions® as Vice President of Marketing
  & Communications

     Former Parallon Executive Will Focus on Expanding Company’s Brand in
                              Healthcare Market

Business Wire

FRISCO, Texas -- July 9, 2014

Conifer Health Solutions® today announced that Roger Rydell has joined the
company as vice president, Marketing & Communications. In this newly created
role, Rydell will be responsible for scaling the Conifer Health brand through
a wide array of marketing and communications programs aimed at helping
healthcare systems, physician groups, health plans, self-insured organizations
and consumers understand and navigate the path toward value-based care.

Prior to joining Conifer Health, Rydell served as vice president of marketing
and communications for HCA affiliate, Parallon Business Solutions. He will
report to Allen Hobbs, senior vice president and chief client officer.

“Roger brings a wealth of knowledge and experience to his new position at
Conifer Health. He has spent much of his career either introducing or
repositioning brands within their respective industries,” said Hobbs. “Roger
has long been a proponent of integrated marketing and communications
strategies that leverage the distinct characteristics of brands, propelling
them into leadership positions. We look forward to his contributions.”

Previous to Parallon, Rydell led communications and marketing for global
companies including The Goodyear Tire & Rubber Company, Dell Computers and
Lexmark International. Notably, as its Vice President and Chief Branding
Officer, Rydell oversaw the development and introduction of the Lexmark brand
following IBM’s divestiture of its Office Product/Printer Division. His work
helped establish Lexmark as one of the top three printer companies in the
world in just a few short years. In addition, Rydell has held marketing
leadership roles with PepsiCo, The Trailways Corporation and American Express
Company.

Conifer Health President and CEO, Stephen Mooney, said, “Conifer Health is the
single-source partner capable of connecting the disparate elements of the
healthcare industry. As we strive to maintain a leading position among our
peers, we must clearly articulate how our solutions and services increase
provider profitability and create operational and clinical efficiencies that
ultimately improve patient outcomes. Roger’s organization will be charged with
communicating these realities to the marketplace.”

Rydell, 59, holds a Bachelor’s Degree in English from the University of New
Hampshire. He is based at Conifer Health’s headquarters office in Frisco,
Texas.

[Editor’s Note: Contact Sharon Lakes for a hi-res photograph for Roger
Rydell.]

About Conifer Health Solutions

Conifer Health Solutions is a healthcare services company helping more than
700 clients strengthen their financial performance, transition from volume to
value-based care and enhance the consumer and patient healthcare experience,
with the goal of improving quality and access to healthcare, while controlling
costs. Conifer Health has more than 19 million patient interactions across all
service lines, manages more than $25 billion in patient revenue and $17
billion in medically managed spend; and provides technology and health
management services to support care management for more than 4 million lives,
annually. For more information, visit coniferhealth.com or follow
@coniferhealth on Twitter.

Contact:

Conifer Health Solutions
Sharon Lakes, 469-803-3654
sharon.lakes@coniferhealth.com
 
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