OnMobile Strengthens Partnership with Robi Axiata Limited in Bangladesh

   OnMobile Strengthens Partnership with Robi Axiata Limited in Bangladesh

  PR Newswire

  BANGALORE, India, July 9, 2014

BANGALORE, India, July 9, 2014 /PRNewswire/ --

OnMobile Global Limited, a global leader in mobile services, today announced
that it has signed an agreement with Robi (part of the Axiata Group) in
Bangladesh to deploy various RingBack Tone and Interactive Voice Response
solutions. OnMobile has recently started managing the RingBack Tone Service
for Robi and will leverage that partnership to deploy more features and
introduce new innovations beginning with its popular Reverse RingBack Tones
service.

Robi is the 3 ^rd largest mobile operator in Bangladesh with 24 million
subscribers and has 21% market share with a savvy subscriber base having high
ARPU. With this deployment, OnMobile will power more than 68% of the RBT base
in Bangladesh and have relationships with all operators in the country,
becoming the provider of choice for these services.

Sanjay Bhambri, Chief Commercial Officer, OnMobile Global, said, "We are glad
to strengthen our partnership with Robi. With this migration, Robi has moved
away from using their existing platform for providing RBT services and will
use OnMobile's managed solutions model. This win is the result of detailed
planning and discussions over the last five years and is an important one for
us. It not only builds popularity of OnMobile's RBT suite of services in
Bangladesh, it underscores once again why discerning customers choose OnMobile
over competing solutions."

"OnMobile has been instrumental in ensuring that our subscribers get the best
RBT experience by deploying services through their platform with a lot of
innovative features. This partnership has substantial advantages for us as it
will enable us to centralise our services. We are also planning the imminent
launch of OnMobile's popular Inter Operator Press * to Copy feature, an added
benefit which will be an attractive feature amongst our subscribers," said
Mohammed Samir Zoha, Vice President, VAS & International Business from Robi.

This deal has been signed for an initial term of five years and will provide
OnMobile an opportunity to expand its relationship with Robi during this time.

About OnMobile 

OnMobile [NSE India: ONMOBILE], is headquartered in Bangalore, India, and
serves customers in 59 countries on five continents. Founded in 2000, it is a
global leader in the delivery of high quality Value Added Services, which are
used by many of the best known mobile operators to provide information,
entertainment, and personalization services to their customers. In the past
one year, OnMobile has steadily grown its global footprint with the addition
of marquis customers in Africa and North America.

For further information, please visit http://www.onmobile.com

Contact: For media queries, please contact: Srividhya Parthasarathy, OnMobile,
srividhya.parthasarathy@onmobile.com, +91-80-41802500 / Zachariah Thomas,
Edelman, zachariah.thomas@edelman.com, +91-96635-72059
 
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