SFX and T-Mobile Extend Partnership to Further Access US Millennial Audience
T-Mobile to sponsor SFX’s TomorrowWorld, Electric Zoo and Mysteryland
NEW YORK -- July 9, 2014
SFX Entertainment, Inc. (NASDAQ:SFXE) and T-Mobile US, Inc. (NYSE:TMUS) today
announced an expansion of their previously announced marketing partnership,
with T-Mobile becoming a sponsor of SFX’s most iconic festivals:
TomorrowWorld, Electric Zoo and Mysteryland, in 2014 and 2015.
TomorrowWorld, the second edition of which is scheduled for September 26–28 in
Atlanta, Georgia, is one of the fastest growing U.S. dance music festivals.
With more than 120,000 visitors in its first year, TomorrowWorld is expected
to attract 150,000 visitors to this year’s festival, featuring Avicii,
Kaskade, Skrillex, Tiësto and Hardwell, among many more artists. It is the
sister of the colossal European event, Tomorrowland.
Electric Zoo is New York City’s electronic music festival. Taking place on
Randall’s Island during Labor Day Weekend, the event has become one of the top
destinations for performing DJs and electronic music fans on the east coast.
Headliners for the Aug 29-31 event include David Guetta, Dada Life, Nicky
Romero and Dimitri Vegas & Like Mike.
In 2015, T-Mobile will add Mysteryland, the Woodstock-based arts and culture
festival launched over Memorial Day Weekend 2014 and featuring Moby and Steve
Aoki, which was met with critical acclaim as the next generation of dance
The partnership will also make T-Mobile a key partner in the launch of the new
Beatport website and mobile music service, as well as partner to SFX and Clear
Channel on its upcoming Beatport Radio Show on 88 Top 40 broadcast stations
“At the start of every revolution, there are pioneers who lead the way,” said
Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. “We always
envisioned a handful of partners who understood the power of this audience.
This is not just a music genre, this is an entire generation of young people
that see things through a new social and digital lens. We are excited that
T-Mobile has extended its partnership and believe together we can both
continue to forge new ground in culture and mobile services.”
“Electronic music is the soundtrack of the millennial generation, and SFX is
their DJ of choice,” said John Legere, CEO of T-Mobile. “Partnering with SFX
on their world-class festivals is perfect because millennials were born on the
Internet and live on their smartphones. They’re the heart and soul of our
About SFX Entertainment
SFX Entertainment, Inc. (NASDAQ:SFXE) is the largest global producer of live
events and digital entertainment content focused exclusively on electronic
music culture (EMC) and other world-class festivals. SFX's mission is to
provide electronic music fans with the best possible live experiences, music
discovery, media and digital connectivity. SFX was borne out of the technology
revolution and produces and promotes a growing portfolio of live events that
includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland,
Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color,
Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents, as well
as the innovative ticketing service Flavorus.
SFX operates Beatport, the principal online resource for EMC DJs and a trusted
destination for the growing EMC community to discover and stream music, follow
DJs and keep abreast of news, information and events, in addition to offering
year-round entertainment to EMC fans around the globe through other digital
assets. Additionally, SFX manages FX1, an internal marketing solutions agency
for consumer brands targeting the millennial culture.
Forward Looking Statements
This press release contains forward-looking statements regarding our business
strategy and plans, which are subject to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. These forward-looking
statements are only predictions and may differ materially from actual results
due to a variety of factors including: our ability to close the acquisition of
our planned acquisition targets; our ability to integrate the companies we
have acquired and plan to acquire in the future; our belief that the EMC
community will grow; our ability to increase the number of festivals and
events we produce and their attendance; our ability to pay our debts and meet
our liquidity needs; competition; our ability to manage growth and
geographically-dispersed operations; and our ability to grow our online
properties. SFX refers you to the documents its files from time to time with
the U.S. Securities and Exchange Commission, specifically the section titled
“Item 1A. Risk Factors” of SFX’s most recent Annual Report filed on Form 10-K
and Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, which
contain and identify other important factors that could cause actual results
to differ materially from those contained in our projections or
forward-looking statements. In addition, any forward-looking statements
contained herein are based on assumptions that SFX believes to be reasonable
as of this date. SFX undertakes no obligation to update these statements as a
result of new information or future events, except as required by law.
SFX Entertainment, Inc.
Richard Rosenstein, 646-561-6400
Chief Financial Officer and Chief Administrative Officer
Joseph Jaffoni, 212-835-8500
DKC Public Relations
Ed Tagliaferri, 212-981-5182
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