GfK Experts Focus on Collaboration, Customer Centricity in Sessions at Shopper Insights in Action Conference

  GfK Experts Focus on Collaboration, Customer Centricity in Sessions at
  Shopper Insights in Action Conference

 Will host main-stage panel discussion with five key retailers, manufacturers

Shopper Insights in Action 2014

Business Wire

NEW YORK -- July 9, 2014

At the year’s largest shopper insights event, GfK will deepen the discussion
around top-of-mind concerns for shopper and retail marketers today. GfK
experts will moderate a keynote panel focusing on the benefits of
collaboration and co-present with Luxottica about the brand’s “journey to
customer centricity” in the retail space.

The conference, which is expected to attract over 500 attendees from roughly
300 companies, will take place July 14^th to 16^th at the Navy Pier in
Chicago. The theme of this year’s event is “Shopper Strategy and Activation:
Synthesizing Across Platforms, Channels and Partners.”

On July 16th at 11AM, GfK’s Alison Chaltas (EVP, Shopper & Retail Strategy)
and Bill Romania (SVP, Retail Industry) will host “Collective Action:
Collaborating for Insights, Loyalty, and Profits,” a main-stage discussion

  *Ahold USA: Edward Porter (VP, Consumer and Business Insights)
  *Colgate-Palmolive Company: Allison Scott (Director, Shopper Insights &
  *Lowe's Companies: John Whitaker (VP, Market and Consumer Insights)
  *Mars Chocolate, North America: Carol Van Den Hende (CMI Senior Manager
    Customer Marketing)
  *Pfizer Consumer Healthcare: Charles Meyer-Hanover (Director, Shopper and
    Category Insights)

The panel will take on such key issues as dealing with process and
organizational changes created by collaboration and improving the practical
applicability of shopper insights.

In addition, on July 15^th at 1:30PM, GfK’s David Albert (Executive Vice
President, Consulting, Brand and Customer Experience) will join Luxottica’s
Ellen Kelly (Research Manager) for “Changing Perspective: Luxottica Retail’s
Journey to Customer Centricity.” Their presentation will show how the global
eyewear manufacturer transformed its customer experience through identifying
what matters most to buyers, guiding the organization to focus on the
important aspects of the customer experience, and driving change throughout
the company.

“As digital tools transform consumers’ expectations about shopping and buying,
marketers need to raise their games,” said Chaltas. “By measuring and refining
the customer’s experience at every touchpoint, smart marketers can deepen
loyalty and grow revenue – even at a time of intense competition and price
pressures. At SIIA, we will take every opportunity to connect marketers to the
insights that could change their businesses, in 2014 and beyond.”

GfK will also be exhibiting at the conference, at booth #21.

About GfK

GfK is the trusted source of relevant market and consumer information that
enables its clients to make smarter decisions. More than 13,000 market
research experts combine their passion with GfK’s 80 years of data science
experience. This allows GfK to deliver vital global insights matched with
local market intelligence from more than 100 countries. By using innovative
technologies and data sciences, GfK turns big data into smart data, enabling
its clients to improve their competitive edge and enrich consumers’
experiences and choices.

For more information, please visit or follow GfK on Twitter:


David Stanton, 908-875-9844
Vice President
GfK Marketing and Communications, Consumer Experiences North America
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