Callaway Golf Apparel Launches Performance Cotton Products
Part of the New Opti-Soft Performance Technology
MIAMI, July 8, 2014 (GLOBE NEWSWIRE) -- Callaway^®Golf Apparel, a division
under Perry Ellis International, Inc. (Nasdaq:PERY), an internationally
recognized leader in the golf apparel industry, has introduced two new
industry leading developments, Performance Cotton fabrics in conjunction with
Opti-Soft performance technology.
This latest development combines the vibrant colors and performance attributes
of polyester with the soft feel and comfort of cotton. Designed to enhance
comfort without compromising performance, Performance Cotton is the best of
both worlds. The results are garments that offer a soft, natural feel combined
with the performance golfers expect. Performance Cotton melds the most
desirable attributes of cotton and polyester fabrics, eliminating the need to
compromise performance for natural feel, or vice versa, and providing an
unparalleled product in terms of both comfort and performance.
Launching for spring 2015, all Performance Cotton products will feature
Opti-Soft product technology, a part of the Callaway Opti Series family of
performance technologies, as well as both Opti-Dri and Opti-Shield performance
technologies.Opti-Soft technology is designed to optimize the feel and
comfort of a garment, while still providing maximum performance.Opti-Dri
technology transfers moisture away from the body to help in evaporation while
Opti-Shield technology creates a layer of protection from the sun's harmful
Opti-Series continues to enhance enjoyment of the game by addressing comfort
and performance concerns that golfers of all levels face. Features within the
Opti-Series line currently available include Opti-Dri, Opti-Shield,
Opti-Stretch, Opti-Genic, Opti-Repel, Opti-Cool, Opti-Therm, Opti-Vent and
Opti-Soft. Opti-Series is yet another example of the Callaway tradition of
performance and quality.
For more information on Callaway Golf Apparel, please visit
For more information about Perry Ellis International, Inc. and the company's
entire portfolio of brands, please visit. www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories and fragrances. The Company's collection of dress and casual
shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans
wear, active wear, dresses and men's and women's swimwear is available through
all major levels of retail distribution. The Company, through its wholly owned
subsidiaries, owns a portfolio of nationally and internationally recognized
brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C
California®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Original Penguin®by
Munsingwear®, Grand Slam®, John Henry®,Manhattan®, Axist®, and Farah®.The
Company enhances its roster of brands by licensing trademarks from third
parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and
Jack Nicklaus® for golf apparel. Additional information on the Company is
available at http://www.pery.com.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products designed to make every golfer a better golfer.
Callaway Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands worldwide.
For more information please visit www.callawaygolf.com.
CONTACT: Jeremy Gerson
Sports Marketing Director, Perry Ellis International, Inc.
Perry Ellis International, Inc. logo
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