Olive Garden Continues Brand Renaissance With National Remodel Program & Online To Go

   Olive Garden Continues Brand Renaissance With National Remodel Program &
                                 Online To Go

New Restaurant Design, New Logo & National Online To-Go Ordering Signal
Broader Foundational Changes

PR Newswire

ORLANDO, Fla., July 8, 2014

ORLANDO, Fla., July 8, 2014 /PRNewswire/ --Olive Garden today announced the
latest phase of its ongoing brand renaissance by beginning the roll out of a
new national restaurant remodel design and launching an updated web experience
and online To Go platform – all of which feature a new Olive Garden logo –
signaling the broader foundational changes the brand is making to evolve the
guest experience.

During the past year, the leading Italian restaurant has simplified its
culinary operations to focus on food quality, evolved its service approach to
be more flexible and personal to anticipate guest needs, and introduced its
largest menu refresh ever, with more than 20 new menu items that expanded
choice, variety and value. The latest phase of changes – from a new logo to
newly designed restaurants – serve as strong signals to guests that Olive
Garden is bringing new things to the table. Details include:

New Remodel Design
This month Olive Garden unveils a new, updated design for its remodeled
restaurants that will roll out to more than 75 restaurants during the next
year. The design is more open and vibrant, creating an atmosphere that
promotes togetherness, while maintaining the casual warmth and family-friendly
nature guests love about Olive Garden.

The new design includes the removal of walls to create a more open and
inviting atmosphere; distinctive decor in each dining area for a more homelike
feel; a striking, more modern lobby and bar area which encourages guests to
gather; flexible seating that better accommodates large parties; and more
vibrant colors, fabrics and textures that bring new energy to guests' dining
experience. Remodeled restaurants will also feature updated plateware
featuring a more modern, all-white look that simplifies and enhances food

New Web Experience Featuring Online To-Go Ordering
Olive Garden also is introducing a redesigned web experience for its guests,
including the national launch of online To Go, where guests can order meals
online via desktop or mobile for carside pick-up in designated parking spots
at all Olive Garden restaurants nationwide. Guests can pre-pay for their
purchase online or when picking up at the restaurant and redeem coupons with
their order. Guests also have the option to save their favorite orders for
future transactions and order meals days in advance. To Go online orders can
be placed by going to OliveGarden.com and clicking Find A Location.

New Olive Garden Logo
The strongest signal of change comes with the roll out of Olive Garden's new
logo, which will be featured on remodeled restaurants, Olive Garden's new
website and social media pages, as well as on menus and other marketing
communications. All restaurant signage in remodel markets also will be
converted to feature the new logo. This marks the first time Olive Garden has
significantly evolved its logo in more than 15 years and is a physical
indicator of the significant changes the restaurant is making to update its

"We've done a lot of work during the past year to evolve the experience we
deliver to our guests, from offering more choice and variety on our menu to
creating a more flexible service approach that puts our guests' needs first,"
said Jay Spenchian, Olive Garden's executive vice president of marketing. "As
we continue to update our brand experience, we needed to send a strong signal
to our guests that there's something new and exciting at Olive Garden, and our
new remodel design, web experience and logo are designed to do just that."

Olive Garden also is testing a new menu design and format in more than 30
restaurants with plans to roll out nationwide later this year. In addition to
this test, all remodeled restaurants will feature a new leather-bound menu
with an updated look and streamlined format that's easier to navigate and
consistent with Olive Garden's new brand merchandising and logo.

Connect with Olive Garden at Facebook.com/OliveGarden, Twitter.com/OliveGarden
and Instagram.com/OfficialOliveGarden. For more information and to find your
nearest Olive Garden restaurant, visit OliveGarden.com.

Olive Garden is the leading restaurant in the Italian dining segment with more
than 800 restaurants, more than 96,000 employees and more than$3.6 billionin
annual sales. Olive Garden is a division of Darden Restaurants, Inc., (NYSE:
DRI), which owns and operates more than 2,100 restaurants that generate over
$8.5 billion in annual sales. Headquartered in Orlando, Fla., and employing
more than 200,000 people, Darden is recognized for a culture that rewards
caring for and responding to people. In 2014, Darden was named to the FORTUNE
"100 Best Companies to Work For" list for the fourth year in a row. Our
restaurant brands – Red Lobster, Olive Garden, LongHorn Steakhouse, Bahama
Breeze, Seasons 52, The Capital Grille, Eddie V's and Yard House – reflect the
rich diversity of those who dine with us. Our brands are built on deep
insights into what our guests want. For more information, please visit

This month Olive Garden unveils a new, updated design for its remodeled
restaurants that will roll out to more than 75 restaurants during the next

Olive Garden's new remodel design is more open and vibrant, while still
maintaining the restaurant's casual warmth and family-friendly atmosphere.

Olive Garden’s new logo will be featured on all restaurant signage in remodel
markets, as a signal of the broader foundational changes the brand is making
to enhance the overall guest experience.

Olive Garden is introducing a new logo to signal broader foundational changes
the restaurant is making to update its brand.

Photo - http://photos.prnewswire.com/prnh/20140708/125006
Photo - http://photos.prnewswire.com/prnh/20140708/125005
Logo - http://photos.prnewswire.com/prnh/20140708/125008
Photo - http://photos.prnewswire.com/prnh/20140708/125007

SOURCE Olive Garden

Website: http://www.darden.com
Website: http://OliveGarden.com
Contact: Katie Pearson, Katie.Pearson@edelman.com, 312-240-2642, or Tara Gray,
TGray@darden.com, 407-245-5642
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