Travelzoo Asia Pacific Targets China's Urban Elites with New Lifestyle Channel
SHANGHAI, July 7, 2014
SHANGHAI, July 7, 2014 /PRNewswire/ -- Travelzoo Asia Pacific, a licensee of
Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company, today
announced the launch of the lifestyle channel Pin Shang in China. The new
lifestyle channel, available at Travelzoo Lv You Zu website, expands
Travelzoo's China offerings to encompass a wider range of premium lifestyle
and entertainment experiences for urban elites in Shanghai and Beijing.
"Pin Shang gives our discerning subscribers in China exclusive access to over
30 categories of the finest selection of branded, premium lifestyle offerings.
For example, a Travelzoo Lv You Zu subscriber can instantly find and book the
best deals tailored to their aspirational lifestyle, ranging from performances
by a renowned Brazilian guitarist held in the heart of Old Shanghai's French
Concession, etiquette and protocol classes by UK's leading consultant Mr.
William Hanson, Sotheby's art appreciation classes, to sailing experiences at
the luxurious Shanghai Boat & Yacht Club," said Ms. Vivian Hong, President of
Travelzoo Lv You Zu. "These are the results of our Deal Experts working
closely with local businesses to create unique, value for money experiences to
suit our subscribers' exclusive set of expectations."
Travelzoo Lv You Zu's survey conducted in May of this year highlighted its
Mainland Chinese subscribers' strong demand for diverse high quality lifestyle
experiences for enhancing their psychological well-being and quality of life.
The study gathered over 2,000 responses and gauges subscribers' perception of
happiness and life satisfaction. Currently, 70% of respondents claimed to be
happy with their lives. The top factors that contribute to one's happiness are
found to be the quality of living (33%), followed by harmonious family
relationship (27%) and good health (18%). Of less importance is financial
wealth (9%) and career (5%). The study also noted that subscribers emphasized
on leisure enjoyment. When respondents were asked about their favourite
pastimes, the majority cited weekend getaways (85%), followed by fine dining
or high tea (70%), movies, concerts or performances (59%), and sports and
fitness (40%). In addition, over 72% said they would participate in such
leisure experiences more than 2-3 times a month.
The study further confirms the social status of Travelzoo's Mainland Chinese
subscribers. Seventy percent are female with an average age of 35 years old
and an annual household income of USD 55,000. Eighty percent hold a Bachelor's
degree or above, 40% are professionals or hold senior management positions or
above, 70% own at least one private vehicle, and 78% have up totwo private
Another key survey finding highlighted the media consumption pattern of
Chinese consumers. When respondents were asked about the type of medium mainly
used to learn about lifestyle information, 91% said they will go on online and
71% used social media. These make the new avenues more influential than
newspapers and magazines (33%) and TV (22%).
Mr. Jason Yap, CEO of Travelzoo Asia Pacific, said, "Over the past years, we
have demonstrated our commitment to engage our subscribers with the Travelzoo
Lv You Zu brand at different personal levels, from the Top 20 newsletter,
Local Deals to mobile applications and social media. This has resulted in a
growing community of actively-engaged urban elites in China. With over 2
million Weibo followers and an average of over 10,000 retweets of our high
quality content every week, Pin Shang expands our partner's ability to
generate incremental demand for their top-end products and services. Pin Shang
is built upon our solid reputation, as an exclusive deal provider of high
value travel and lifestyle experiences for the urban elites in China. We are
confident that it will accelerate our success in China."
Since the soft launch of Pin Shang in March 2014, the company has offered
trials of over 100 diverse high-end deals. Today, the channel already
contributes to 10% of Travelzoo Lv You Zu's total revenue, highlighting its
For more information about Travelzoo Lv You Zu's Pin Shang, please visit
About Travelzoo Asia Pacific
Travelzoo Asia Pacific is an independently owned licensee of Travelzoo Inc.
(NASDAQ: TZOO), a global Internet media company. With more than 27 million
subscribers in Asia Pacific, North America and Europe, and 25 offices
worldwide, Travelzoo® publishes deals from more than 2,000 travel and
entertainment companies. Travelzoo deal experts review offers to find the best
deals and confirm their true value.
Travelzoo Asia Pacific
Unit 3608, AIA Tower
183 Electric Road
North Point, Hong Kong
+852 3127 8010
SOURCE Travelzoo Asia Pacific
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