Labatt delivers more than 50,000 cans of water to assist Canadians in flooded
areas of Manitoba
TORONTO, July 7, 2014 /CNW/ - Labatt Breweries of Canada is providing over
2,100 cases of emergency drinking water — or 51,800 cans — for residents
affected by the flooding in Manitoba.
A truck loaded with water left Labatt's Mississauga Distribution Centre
yesterday and is scheduled to arrive today. Labatt is coordinating with the
Province of Manitoba and the Portage La Prairie emergency coordination centre
to deliver the water where it's needed most.
"This is a very challenging time for everyone in the flooded areas of the
prairies, and for all Canadians as we share our concern for the safety and
welfare of our friends, family members and neighbors," said Charlie Angelakos,
vice president, corporate affairs, Labatt. "Our thoughts are with all those
affected and Labatt is glad to be in a position to offer help."
In 2012, Labatt established a Canadian Disaster Relief Program that's
specifically designed to provide safe drinking water to Canadian communities
that have experienced a natural disaster. The company cans its own water and
maintains a constant inventory specifically for this purpose.
The company is offering financial support to flooded communities as well. For
the next two weeks, it will donate $1 to the Canadian Red Cross for every
12-can case of Budweiser and Bud Light sold in Manitoba. During the same
period, it will donate $1 to the Canadian Red Cross for every 18-can case of
Budweiser sold in Saskatchewan to help flood relief efforts in that province.
This is Labatt's second donation under its Disaster Relief Program. Last
summer, it donated water and sent a team of volunteers in response to flooding
in southern Alberta.
"Right now, Labatt's priority is to leverage our systems and resources to get
safe drinking water to the people of Manitoba," said Angelakos. "Labatt has
been a part of Canada for almost 170 years, and it's nothing short of an
honour to be there for our communities and be able to provide support."
About Labatt Breweries of Canada
Labatt Breweries is one of Canada's founding businesses and oldest brewers.
Established by John Kinder Labatt in London, Ontario in 1847, Labatt today has
more than 3,000 employees and six breweries across the country and a portfolio
of 60 quality beers, including Budweiser, Stella Artois, Corona, Alexander
Keith's, Labatt Blue and Kokanee. As a part of the Anheuser-Busch InBev
family, Labatt is committed to being The Best Beer Company Bringing People
Together for a Better World, making a positive contribution through multiple
programs that support its communities, promote responsible drinking and
protect the environment.
SOURCE Labatt Breweries of Canada
Lorraine Doherty Tel. (416) 361-5247 Lorraine.email@example.com
Sarah Pattillo,Media Profile Tel: (416) 342-1837
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