Panasonic Announces Pricing & Availability Of 2014 Life+Screen AX800 Series 4K Ultra HDTV

Panasonic Announces Pricing & Availability Of 2014 Life+Screen AX800 Series 4K
                                  Ultra HDTV

New Studio Master Drive High Color-Space LED Backlight Delivers the Color
Gamut Level of a Plasma Display

PR Newswire

NEWARK, N.J., July 3, 2014

NEWARK, N.J., July 3, 2014 /PRNewswire/ -- Panasonic, a leader in connected
HDTVs, announced pricing and availability of its 2014 Life+Screen AX800 Series
4K Ultra HDTVs. The AX800 Series features two screen sizes – 65-inch class,
and 58-inch class and is initially offered by

MODEL                     MSRP        AVAILABILITY
TC-58AX800UTC-58AX800U   $3,799.99   Immediate
(57.5 inches diagonal) 
TC-65AX800UTC-65AX800U   $4,499.99  Immediate
(64.5 inches diagonal)

The AX800 Series combines "Beyond Smart" features and supreme picture quality
in a cutting-edge design.

Stunning Picture Quality
The Life+ Screen AX800 Series features a 4K Ultra HD panel with four times the
resolution of Full-HD* and delivers advanced image rendering performance.
Panasonic imaging technologies are incorporated into the AX800 Series to
further enhance the beauty of its 4K images.

* 4K Ultra HD resolution is 3840 x 2160 pixels

  oDCI 98% Professional Studio Color -- An improved LED backlight with new
    panel filter and color range covers 98% of all professional DCI studio
    standards for an exceptional TV viewing experience.
  oStudio Master Drive -- New high color-space LED backlight delivers the
    color gamut level of a plasma display for more accurate color and smoother
    gradation at virtually any brightness.
  oLocal Dimming Pro – Achieves high contrast and rich gradation by matching
    the backlight control and optimizing the brightness level to each area.
    This enables deeper black expression and displays even tiny details in
    dark scenes with crisp clarity.
  o4K Fine Remaster Engine -- A dedicated image processor, delivers beautiful
    pictures from virtually any source by upconverting low-resolution images
    so they may be viewed in stunning 4K picture quality. The high-performance
    image-processing engine processes corrections more precisely and can
    refine a variety of images, such as broadcasts, web pages, and virtually
    all kinds of sources, for excellent picture quality.
  oTHX 4K Certified Displays -- AX800 series presents content in Ultra HD
    resolution with image clarity, bringing the entertainment experience to

Beyond Smart TV
Also distinguishing the AX800 Series is itsLife+ Screen "Beyond Smart"
feature that provides an easy-to-use interface with a variety of functions.
Building on the success of Panasonic's "My Home Screen" personalization
features introduced last year, Panasonic Life+ Screens completely overhaul the
user interface and implement dramatic enhancements regarding learning the
content preferences of individual users, breaking different content out of its
silos, and making navigation far easier and more intuitive.

  oThe new my Home Screen function offers a more intuitive and personalized
    gateway allowing users to personalize their screen with their favorite
    apps and content and access it all quickly and easily.
  oThe new my Stream feature enables seamless, automatic content
    recommendation. Panasonic Life+ Screens learn user preferences and
    automatically recommend content that is targeted to each person.* By using
    the my Button on the Touch Pad Remote, the TV conveniently learns the
    user's content preferences.
  oThe Info Bar quickly and conveniently displays useful information without
    requiring the user to turn on the TV. A proximity sensor coupled with Face
    Recognition via the AX800's built-in camera work together to instantly and
    automatically display handy information such as weather forecasts, message
    notifications and a clock.
  oVoice Assistant lets the user easily search for their favorite content in
    a natural, conversational way.
  omy Home Cloud makes it possible to download a wide variety of content and
    apps, home screen templates, and to gain access to places for purchasing
    accessories via Panasonic's proprietary Cloud Technology.
  oA new Remote Sharing feature also makes it possible to share video memos,
    messages, and other information from my Home Screen through smartphone
    devices while away from home.

* Internet service required. Available content may vary by product, model,
location, and may require fees. Specifications and product information are
subject to changed. Certain recommended content may not be available
depending on graphic location, and service subscriptions.

Future Proof
The AX800 Series features 4K 60p Input designed based on HDMI 2.0 and
DisplayPort™ 1.2a specifications.* It is compatible with copyrighted HDCP
2.2-compliant content. H.265 (HEVC) high-quality, high-efficiency content can
also be played. This opens the door to connection with the many upcoming
devices with terminals for 60p native 4K content.**

* DisplayPort is a trademark owned by the Video Electronics Standards
Association in the United States and other countries.
** Available content and services may vary by product, model, location,
specific conditions and may require fees.

Premium Design
The AX800 Series was newly designed based on the concept of Premium Furniture
Design. This cutting-edge design concept removes redundant elements to achieve
a simple elegance, and glass and metal materials provide an authentically
luxurious touch. Together, these elements allow the AX800 Series to blend in
naturally with the living space.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of
Panasonic Corporation of North America, the principal North American
subsidiary of Panasonic Corporation. The company offers a wide range of
consumer solutions in the U.S. including products from VIERA Smart Life+
Screen, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio,
Cordless Phones, Home Appliances, Wellness and Personal Care products and
more. In Interbrand's 2013 Annual "Best Global Green Brands" report, the
Panasonic brand rose to number four, the highest ranked electronics brand in
the report. (

To learn more about our products, visit Follow Panasonic on
Twitter @panasonicUSA; additional company information for journalists is also
available at

SOURCE Panasonic

Contact: Chris De Maria (Panasonic), 201-348-7182,; or Jamie Hodin (Cohn & Wolfe),
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