Life After Avon: Silpada Paves the Way for a New Generation of Entrepreneurs
with a New Product Line, New Technology and Steadfast Commitment to its
LENEXA, Kan., July 2, 2014
LENEXA, Kan., July 2, 2014 /PRNewswire/ --Silpada Designs, Inc. will
celebrate its own Independence Day this July 3, marking one year since its
founding families reacquired the company from Avon Products, Inc. The past
year—out from under the barriers of big business and back under the direction
of the families who built it—has been dedicated to refocusing on the
fundamentals that originally established Silpada as the world's largest
sterling silver jewelry home party company.
Silpada Co-Presidents Kelsey Perry and Ryane Delka are leading the way for a
new generation of entrepreneurs with a new product line, new technology and
steadfast commitment to their Representatives.
Immediately after the reacquisition, Kelsey Perry and Ryane Delka,
Millennial-aged daughters of company Co-Founders Teresa Walsh and Bonnie
Kelly, respectively, were named Co-Presidents and charged with running
day-to-day operations and bringing fresh energy and perspectives that would
reinvigorate Silpada for today's woman.
"Reacquiring the company meant that Silpada's leadership once again could make
independent decisions to invest in areas of the business that would best
support our Representatives, respond to our customers' fashion cravings and
position the company for growth," Perry said. "Ryane and I have spent this
first year as Co-Presidents reevaluating and revamping everything—from jewelry
designs to digital platforms to training offerings."
Released to innovate again, Silpada has implemented a two-part rebuilding
strategy: re-imagining its products to make them essential both to existing
and next-generation customers and locking arms with its Representatives to
develop and offer technology that makes it easier for them to build their
Expanding on its rich heritage in handcrafted .925 sterling silver, Silpada's
in-house design team will release the company's first fashion jewelry line
later this month. The K & R™ Collection features brass, leather, horn,
Swarovski™ crystals, glass pearls and genuine stones in 30 trendsetting styles
priced from $29 to $168. The K & R Collection adheres to Silpada's high
quality standards, and each piece underwent rigorous testing and inspection
using the same procedures established for the company's Sterling Silver
In addition to the K & R Collection, Silpada has reinvigorated its Sterling
Silver Collection with 87 new pieces that pay homage to the most popular
designs of Silpada's past, infused with a modern twist. And, this fall, the
company will debut a line of fashion-forward accessories.
"By adding fashion jewelry and accessories, we're giving our Representatives
more ways to grow their businesses, increase their income, and diversify their
customers," Delka said. "Accessories are a $34.5 billion industry, and we're
so excited to expand Silpada further into this arena."
In addition to strengthening the product mix, Silpada Representatives'
businesses will run more efficiently with technological advancements that
include new online training resources and improved digital business tools—most
notably a digital marketing strategy with Kinetic Supply and a new, customized
mobile application developed in partnership with Fragmob.
"Today's female entrepreneur is mobile, tech-savvy and fast-paced," Perry
said. "Women still love to get together with their girlfriends, and our
Representatives still see great success from the party, but now Silpada girls
will have digital tools and training to make it even easier to conduct
business on the go or through social media."
Silpada has engaged its Representatives in the technology development and beta
testing process to ensure that the new digital tools provide value and
efficiencies in real, day-to-day use.
"This is a family business that is still grounded in its original purpose:
empowering women to live their best lives possible," Delka said. "We are
focused on the future and investing in Silpada, always with our
Representatives in mind."
Founded in 1997 by stay-at-home mothers Bonnie Kelly and Teresa Walsh, Silpada
revolutionized the direct selling industry when it eliminated the formal
presentation from its party model. Silpada's casual girlfriend get-togethers
and high-quality jewelry resonated with women across North America. Over the
past 17 years, several other direct selling companies have adopted the
successful Silpada business model.
For more information, contact:
Cori Kallenbach, Director of Communications
913.851.7757 x1169 or Cori.Kallenbach@silpada.com
Silpada Designs Logo.
Photo - http://photos.prnewswire.com/prnh/20140701/123886
Logo - http://photos.prnewswire.com/prnh/20130702/CG42293LOGO
SOURCE Silpada Designs, Inc.
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