Jeff Bridges Named 2014 Will Rogers Institute's Summer Theatrical PSA
BURBANK, Calif., July 2, 2014
BURBANK, Calif., July 2, 2014 /PRNewswire/ -- The Will Rogers Institute (WRI)
is proud to announceJeff Bridges, star of upcoming science fiction film, The
Giver, as its 2014 Summer Theatrical Fundraising Spokesperson. The fundraising
campaign, happening in movie theaters across the United States, is a
time-honored tradition that began in 1936 and featured James Cagney, Humphrey
Bogart and Bette Davis in the first public service announcement.
We are happy to announce that several theater chains have already started
participating in the 2014 campaign. Regal Entertainment Group is hosting
Summer Movie Express that offers $1 family films at select locations with
proceeds benefiting WRI. For tickets and show times, visit
AMC Theatres is supporting the campaign with their Shows for Support program.
The program offers $3 tickets to see Hollywood's biggest movies back on the
big screen. One hundred percent of the proceeds go to charity, including WRI.
For tickets and show times, visit
iPic Theaters is reaching out to their members and loyal customers through
their alliance with MicroGiving.com. Help reach their goal of raising $10,000
for WRI by making a donation at
Bow Tie Cinemas is offering a special combo at their concession stands.
Patrons will receive free Twizzlers with the purchase of a large popcorn and
large soft drink, and $1 from every sale is donated to the Will Rogers
Institute Neonatal Program.
Other theater chains joining the summer tradition are Brenden Theatres,
Carmike Cinemas, Cinemark USA, Goodrich Quality Theaters, Malco Theatres,
National Amusements, and United Drive-In Theatre Owners Association, to name a
The money raised from the 2014 Summer Fundraiser will benefit the Will Rogers
Neonatal Infant Program. The program is dedicated to providing lifesaving
equipment to hospitals nationwide, so little lives have a fighting chance to
survive. For more information about the program, or to find out how your
theater can participate, visit www.wrinstitute.org or call toll-free (888)
About Jeff Bridges
Jeff Bridges is a six-time Academy Award nominee and is regarded as one of
Hollywood's most successful actors. His powerful performance in Crazy Heart
garnered the actor with his first Oscar^® for Best Performance by an Actor in
a Leading Role.
Bridges is no stranger to philanthropic work. In 1983, he founded the End
Hunger Network, a non-profit organization dedicated to feeding children around
the world. Bridges is also currently the national spokesman for the Share Our
Strength/No Kid Hungry campaign that is fighting to end childhood hunger in
America by 2015.
We are proud to have Jeff Bridges add the Will Rogers Institute to his
extensive list of good works as our Summer Theatrical Spokesperson.
About The Will Rogers Institute
The Will Rogers Institute is a program of the Will Rogers Motion Picture
Pioneers Foundation, a charity, named after one of the greatest humanitarians,
philanthropists and entertainers that ever lived, Will Rogers. Originally a
hospital for tuberculosis-stricken vaudevillians, The Will Rogers Memorial
Hospital became a national training facility for doctors treating patients
with tuberculosis and the Will Rogers Institute was created. Currently, the
WRI perpetuates the legacy of Will Rogers as a national charitable health
program dedicated to the support of research in debilitating lung disorders,
medical school training fellowships, and recently becoming a national leader
in providing life-saving neonatal ventilator equipment to hospitals throughout
the United States. For more information, visit www.wrinstitute.org.
Contact: Todd Vradenburg
Will Rogers Motion Picture Pioneers Foundation
2014 Will Rogers Institute Summer Campaign Spokesperson, Jeff Bridges
Will Rogers Institute Logo.
Video - http://youtu.be/I-1Dz2TCyHU
Photo - http://photos.prnewswire.com/prnh/20140702/124091
Logo - http://photos.prnewswire.com/prnh/20130118/LA44865LOGO
SOURCE The Will Rogers Institute
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