Regal Entertainment Group and Tostitos Ask Consumers to Share Their Cheesiest Selfies to Win a VIP Weekend in Hollywood

Regal Entertainment Group and Tostitos Ask Consumers to Share Their Cheesiest
                  Selfies to Win a VIP Weekend in Hollywood

PR Newswire

KNOXVILLE, Tenn., July 2, 2014

KNOXVILLE, Tenn., July 2, 2014 /PRNewswire/ --Regal Entertainment Group
(NYSE: RGC), a leading motion picture exhibitor owning and operating the
largest theatre circuit in the United States, announced today their nachos now
feature Tostitos chips. In celebration of this new partnership, Regal and
Tostitos are searching for the cheesiest selfies through the Regal Cheesie

Regal Entertainment Group and Tostitos ask consumers to share their cheesiest
selfies to win a VIP Weekend in Hollywood. Source: Regal Entertainment Group

Now through August 11, fans can submit their cheesiest selfies on or by hashtagging their Instagram or Twitter pictures with
#RegalCheesieEntry. The winner will be crowned "The Royal Cheesie" and be
flown to Hollywood, VIP style, for a weekend of royal treatment. Regal Crown
Club members will also be able to receive special rewards in celebration of
this promotion.

"Regal is pleased to provide guests with a better nacho experience by adding
Tostitos chips. This new partnership brings in new social ways of connecting
with consumers beyond the movie screen through relevant and exciting content.
Let's face it—selfies are a bit cheesy, but always fun!" said John Curry,
senior vice president of food service at Regal Entertainment Group.

Regal and Tostitos will be reaching consumers through Facebook, Twitter and
Instagram posts. The contest will also be announced through Regal's weekly
Youtube show "The Trailer" and will regularly feature fans' cheesiest pictures
throughout the duration of the contest.

About PepsiCo:
PepsiCo products are enjoyed by consumers one billion times a day in more than
200 countries and territories around the world. PepsiCo generated more than
$66 billion in net revenue in 2013, driven by a complementary food and
beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and
Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 22 brands that generate more than $1 billion
each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver
top-tier financial performance while creating sustainable growth in
shareholder value. In practice, Performance with Purpose means providing a
wide range of foods and beverages from treats to healthy eats; finding
innovative ways to minimize our impact on the environment and reduce our
operating costs; providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local communities
where we operate. For more information, visit

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States and, as of June
26, 2014, operates 7,349 screens in 574 theatres throughout 42 states along
with the District of Columbia, American Samoa, Guam and Saipan. The Company
operates theatres in 46 of the top 50 U.S. designated market areas. We believe
that the size, reach and quality of the Company's theatre circuit not only
provide its patrons with a convenient and enjoyable movie-going experience,
but is also an exceptional platform to realize economies of scale in theatre
operations. Additional information is available on the Company's Web site at

Regal Entertainment Group

Photo -

SOURCE Regal Entertainment Group

Contact: Russ Nunley, Vice President of Marketing & Communications, Regal
Entertainment Group,, 865-925-9539
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