Life After Avon: Silpada Paves the Way for a New Generation of Entrepreneurs with a New Product Line, New Technology and Steadf

 Life After Avon: Silpada Paves the Way for a New Generation of Entrepreneurs  with a New Product Line, New Technology and Steadfast Commitment to its  Representatives  LENEXA, Kan., July 2, 2014 /CNW/ - Silpada Designs, Inc. will celebrate its  own Independence Day this July 3, marking one year since its founding families  reacquired the company from Avon Products, Inc. The past year—out from under  the barriers of big business and back under the direction of the families who  built it—has been dedicated to refocusing on the fundamentals that  originally established Silpada as the world's largest sterling silver jewelry  home party company.  Immediately after the reacquisition, Kelsey Perry and Ryane Delka,  Millennial-aged daughters of company Co-Founders Teresa Walsh and Bonnie  Kelly, respectively, were named Co-Presidents and charged with running  day-to-day operations and bringing fresh energy and perspectives that would  reinvigorate Silpada for today's woman.  "Reacquiring the company meant that Silpada's leadership once again could make  independent decisions to invest in areas of the business that would best  support our Representatives, respond to our customers' fashion cravings and  position the company for growth," Perry said. "Ryane and I have spent this  first year as Co-Presidents reevaluating and revamping everything—from  jewelry designs to digital platforms to training offerings."  Released to innovate again, Silpada has implemented a two-part rebuilding  strategy: re-imagining its products to make them essential both to existing  and next-generation customers and locking arms with its Representatives to  develop and offer technology that makes it easier for them to build their  businesses.  Expanding on its rich heritage in handcrafted .925 sterling silver, Silpada's  in-house design team will release the company's first fashion jewelry line  later this month. The K & R™ Collection features brass, leather, horn,  Swarovski™ crystals, glass pearls and genuine stones in 30 trendsetting  styles priced from $29 to $168. The K & R Collection adheres to Silpada's high  quality standards, and each piece underwent rigorous testing and inspection  using the same procedures established for the company's Sterling Silver  Collection.  In addition to the K & R Collection, Silpada has reinvigorated its Sterling  Silver Collection with 87 new pieces that pay homage to the most popular  designs of Silpada's past, infused with a modern twist. And, this fall, the  company will debut a line of fashion-forward accessories.  "By adding fashion jewelry and accessories, we're giving our Representatives  more ways to grow their businesses, increase their income, and diversify their  customers," Delka said. "Accessories are a $34.5 billion industry, and we're  so excited to expand Silpada further into this arena."  In addition to strengthening the product mix, Silpada Representatives'  businesses will run more efficiently with technological advancements that  include new online training resources and improved digital business  tools—most notably a digital marketing strategy with Kinetic Supply and a  new, customized mobile application developed in partnership with Fragmob.  "Today's female entrepreneur is mobile, tech-savvy and fast-paced," Perry  said. "Women still love to get together with their girlfriends, and our  Representatives still see great success from the party, but now Silpada girls  will have digital tools and training to make it even easier to conduct  business on the go or through social media."  Silpada has engaged its Representatives in the technology development and beta  testing process to ensure that the new digital tools provide value and  efficiencies in real, day-to-day use.  "This is a family business that is still grounded in its original purpose:  empowering women to live their best lives possible," Delka said. "We are  focused on the future and investing in Silpada, always with our  Representatives in mind."  Founded in 1997 by stay-at-home mothers Bonnie Kelly and Teresa Walsh, Silpada  revolutionized the direct selling industry when it eliminated the formal  presentation from its party model. Silpada's casual girlfriend get-togethers  and high-quality jewelry resonated with women across North America. Over the  past 17 years, several other direct selling companies have adopted the  successful Silpada business model.  For more information, contact: Cori Kallenbach, Director of Communications  913.851.7757 x1169 or  Photo - Logo -     SOURCE  Silpada Designs, Inc.  PRN Photo Desk,  To view this news release in HTML formatting, please use the following URL:  CO: Silpada Designs, Inc. ST: Kansas NI: RET 2575 WNEWS  
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