Life After Avon: Silpada Paves the Way for a New Generation of Entrepreneurs with a New Product Line, New Technology and Steadf

Life After Avon: Silpada Paves the Way for a New Generation of Entrepreneurs 
with a New Product Line, New Technology and Steadfast Commitment to its 
Representatives 
LENEXA, Kan., July 2, 2014 /CNW/ -- Silpada Designs, Inc. will celebrate its 
own Independence Day this July 3, marking one year since its founding families 
reacquired the company from Avon Products, Inc. The past year--out from under 
the barriers of big business and back under the direction of the families who 
built it--has been dedicated to refocusing on the fundamentals that originally 
established Silpada as the world's largest sterling silver jewelry home party 
company. 
http://photos.prnewswire.com/prnvar/20140701/123886 
Immediately after the reacquisition, Kelsey Perry and Ryane Delka, 
Millennial-aged daughters of company Co-Founders Teresa Walsh and Bonnie 
Kelly, respectively, were named Co-Presidents and charged with running 
day-to-day operations and bringing fresh energy and perspectives that would 
reinvigorate Silpada for today's woman. 
"Reacquiring the company meant that Silpada's leadership once again could make 
independent decisions to invest in areas of the business that would best 
support our Representatives, respond to our customers' fashion cravings and 
position the company for growth," Perry said. "Ryane and I have spent this 
first year as Co-Presidents reevaluating and revamping everything--from 
jewelry designs to digital platforms to training offerings." 
Released to innovate again, Silpada has implemented a two-part rebuilding 
strategy: re-imagining its products to make them essential both to existing 
and next-generation customers and locking arms with its Representatives to 
develop and offer technology that makes it easier for them to build their 
businesses. 
Expanding on its rich heritage in handcrafted .925 sterling silver, Silpada's 
in-house design team will release the company's first fashion jewelry line 
later this month. The K & R™ Collection features brass, leather, horn, 
Swarovski™ crystals, glass pearls and genuine stones in 30 trendsetting 
styles priced from $29 to $168. The K & R Collection adheres to Silpada's high 
quality standards, and each piece underwent rigorous testing and inspection 
using the same procedures established for the company's Sterling Silver 
Collection. 
In addition to the K & R Collection, Silpada has reinvigorated its Sterling 
Silver Collection with 87 new pieces that pay homage to the most popular 
designs of Silpada's past, infused with a modern twist. And, this fall, the 
company will debut a line of fashion-forward accessories. 
"By adding fashion jewelry and accessories, we're giving our Representatives 
more ways to grow their businesses, increase their income, and diversify their 
customers," Delka said. "Accessories are a $34.5 billion industry, and we're 
so excited to expand Silpada further into this arena." 
In addition to strengthening the product mix, Silpada Representatives' 
businesses will run more efficiently with technological advancements that 
include new online training resources and improved digital business 
tools--most notably a digital marketing strategy with Kinetic Supply and a 
new, customized mobile application developed in partnership with Fragmob. 
"Today's female entrepreneur is mobile, tech-savvy and fast-paced," Perry 
said. "Women still love to get together with their girlfriends, and our 
Representatives still see great success from the party, but now Silpada girls 
will have digital tools and training to make it even easier to conduct 
business on the go or through social media." 
Silpada has engaged its Representatives in the technology development and beta 
testing process to ensure that the new digital tools provide value and 
efficiencies in real, day-to-day use. 
"This is a family business that is still grounded in its original purpose: 
empowering women to live their best lives possible," Delka said. "We are 
focused on the future and investing in Silpada, always with our 
Representatives in mind." 
Founded in 1997 by stay-at-home mothers Bonnie Kelly and Teresa Walsh, Silpada 
revolutionized the direct selling industry when it eliminated the formal 
presentation from its party model. Silpada's casual girlfriend get-togethers 
and high-quality jewelry resonated with women across North America. Over the 
past 17 years, several other direct selling companies have adopted the 
successful Silpada business model. 
For more information, contact: Cori Kallenbach, Director of Communications 
913.851.7757 x1169 or Cori.Kallenbach@silpada.com 
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Photo - http://photos.prnewswire.com/prnh/20140701/123886 Logo - 
http://photos.prnewswire.com/prnh/20130702/CG42293LOGO 
 

SOURCE  Silpada Designs, Inc. 
CO: Silpada Designs, Inc.
ST: Kansas
NI: RET 2575 WNEWS  
-0- Jul/02/2014 10:55 GMT
 
 
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