Barron's to Publish Its Penta Quarterly as a Glossy Magazine
Successful Quarterly Insert to Undergo Makeover With September Issue
NEW YORK, July 2, 2014 (GLOBE NEWSWIRE) -- Barron's, the Dow Jones financial
weekly, will publish its Penta wealth-management quarterly as a glossy
magazine insert beginning with the September 29, 2014, issue. Until now, Penta
has been published as a newsprint section of Barron's.
"This is a great advance for Penta," said Ed Finn, editor and president of
Barron's. "We launched Penta in September 2009 in the wake of the credit
crisis and the Madoff scandal to provide 'trusted advice for families with
assets of $5 million or more.' We felt no media outlet had done a good job of
offering wealthy families advice on such important issues as choosing a
private bank, sizing up individual hedge funds, establishing trusts for future
generations, and giving intelligently to philanthropies. That's what Barron's
aimed to do with Penta."
The term "penta," he noted, "stands for 'pentamillionaire,' a person with $5
million or more in assets. Families with that kind of money usually need more
"Penta has earned a reputation for incisive coverage of the private-wealth
industry for high-net-worth families," commented Penta editor Richard C.
Morais. "Our financial reporting is coupled with intelligent guided tours into
philanthropy, watches, taxes, jets, collecting, cars and, yes, even the
quagmire of estate planning. All Penta stories have the Barron's ethos at
their core – whip-smart, well-reported, deliciously written, and not to be
found anywhere else."
The September Penta and subsequent quarterly issues will be inserted into
Barron's. Penta will be printed on 44-pound glossy stock with a page trim size
of 9.875 inches by 11.50 inches with a 70-pound cover stock. Binding will be
"Penta is now an established part of Barron's savored by readers," said Gary
Holland, Barron's publisher. "They recognize the value of the content, and
they trust what's there." He added that the typical Penta reader boasts
average household investible assets of $5,370,000. "These are the
cream-of-the-crop readers that many advertisers want to reach today."
"At NetJets, we're committed to superior service and innovation," said Anne
Marie Thomas, NetJets global chief marketing officer. "We deliver the finest
experience in private jet travel. Penta provides us with editorial integrity
and an elite environment, where showcasing NetJets' programs before this very
affluent audience, helps businesses and individuals to do more with their
In addition to the quarterly Penta insert that Barron's publishes each March,
May, September and December, Penta stories for high-net-worth readers appear
every other week in Barron's magazine and several times a week on Barrons.com.
Barron's (www.barrons.com) is America's premier financial magazine, known for
its market-moving stories. Published by Dow Jones & Company since 1921, it
reaches an influential audience of professional fund managers, financial
advisors, affluent individual investors, financial-services professionals and
senior corporate executives. With new content available every business day in
digital form and every week in print, Barron's provides readers with an
intelligible recap of recent market action coupled with insights on what's
likely to happen in the market in the days and weeks to come. In addition, its
annual series of exclusive conferences for financial advisors and investors is
dedicated to identifying, enhancing and expanding best practices in investing.
As a result of these initiatives, Barron's is the trusted financial-publishing
brand that people active in the market turn to for information, ideas and
insights they can use to increase their professional success and enhance their
personal, financial well-being.
About Dow Jones
Dow Jones & Company is a global provider of news and business information,
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