New York State Of Mind: Toyota Welcomes LULAC 2014 National Convention To Big Apple

New York State Of Mind: Toyota Welcomes LULAC 2014 National Convention To Big

Event Marks First Time a Major Hispanic Organization Will Hold Its Annual
Conference in New York City

New York Hilton Midtown, July 8-12, 2014

PR Newswire

NEW YORK, July 2, 2014

NEW YORK, July 2, 2014 /PRNewswire/ --There's something special about
experiencing New York City for the first time, which is why Toyota is excited
to welcome the League of United Latin American Citizens (LULAC) 2014 National
Convention to the Big Apple. This year's 85th National Convention, which will
be held at the New York Hilton Midtown (1335 Avenue of the Americas) from July
8-12, 2014, marks the first time that any national Hispanic organization will
be holding its annual conference in New York City. Toyota is a 2014 Presenting

Toyota has enjoyed a strong and longstanding relationship with LULAC, an
organization that through its 1,000 local councils works to advance education,
alleviate poverty, and improve the health and civil rights of Hispanic
Americans. LULAC, which is based in San Antonio, Texas, also acts as the
Latino community's government liaison in Washington, D.C. LULAC's National
Convention will convene over 20,000 participants including key influencers and
thought leaders from the worlds of government, business, philanthropy and the
Hispanic community.

"We are especially excited to partner with LULAC on this year's conference,
which promises to be as vibrant and active as the event's host city," says
Bill Fay, group vice president and general manager of the Toyota division at
Toyota Motor Sales (TMS), U.S.A., Inc. "New ideas, important policy
discussions and interesting opportunities are hallmarks of this Convention and
it's these kinds of dialogues that help us make better cars for our customers
and be good citizens within the Hispanic community."

At the Convention, Toyota will present LULAC with a hybrid Prius that will
serve as the official vehicle of this year's event. LULAC will have use of the
car for one year as it works with Toyota to raise environmental awareness
among the Hispanic community and encourage greener and more sustainable

"LULAC values our partnership with Toyota, and we are grateful for their
sponsorship at this year's 85th LULAC Annual Convention in New York City,"
said Brent A. Wilkes, LULAC national executive director. "By working together,
we can provide greater resources for the Latino community."

Toyota invites those in the New York City area to stop by the LULAC Expo from
July 10 to July 12 to see the Toyota Sienna, Prius V and Corolla and
participate in "Buckle Up for Life" or "Abrochate a la Vida" car seat and
safety demonstrations.

Toyota has a lasting commitment to the Hispanic community and is proud to be
the number one automobile brand for U.S. Latinos since 2004. Toyota has nearly
tripled its number of Hispanic-owned Toyota and Lexus dealers since 2000, and
the company's Hispanic Business Strategy Group was formed to ensure that the
Hispanic perspective is an integral part of Toyota's growth strategies.

"Toyota never rests on our laurels when it comes to our commitment to the
nation's Hispanic community," says Luis Rosero, Director of Hispanic Business
Strategy Group, Toyota Motor North America. "We are extremely grateful for all
of those in the Hispanic community who continually make Toyota vehicles their
number one choice. We look forward to seeing many of you at this year's
National Convention."

Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our Toyota,
Lexus and Scion brands. Over the past 50 years, we've built more than 25
million cars and trucks in North America, where we operate 14 manufacturing
plants and directly employ more than 40,000 people. Our 1,800 North American
dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80
percent of all Toyota vehicles sold over the past 20 years are still on the
road today.

Toyota partners with philanthropic organizations across the country, with a
focus on education, safety and the environment. As part of this commitment, we
share the company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand their
ability to do good. To date, Toyota has contributed more than $700 million to
nonprofits in the U.S. For more information about Toyota, visit

The League of United Latin American Citizens (LULAC) is the nation's largest
and oldest civil rights volunteer-based organization that empowers Hispanic
Americans and builds strong Latino communities. Headquartered in Washington,
D.C., with 1,000 councils around the United States and Puerto Rico, LULAC's
programs, services and advocacy address the most important issues for Latinos,
meeting critical needs of today and the future. For more information, visit


Contact: Luis Rosero, Toyota, 212-715-7493, Luis_rosero@
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