Daimler Financial Services Wins Customers Over With Innovative Digital
SINGAPORE, July 2, 2014
-- Industry-leading 'myMBFS' App downloaded over 100,000 times on iOS and
-- Approaching a quarter of a million unique visitors to the Mercedes-Benz
Financial Calculator in 2014
-- Further enhancement of digital customer interfaces across the Africa and
Asia-Pacific region underway
SINGAPORE, July2, 2014 /PRNewswire/ -- Daimler Financial Services Africa &
Asia Pacific (DFS AAP) has reached an important milestone with over 100,000
downloads of the popular myMBFS App to date. The myMBFS App allows users to
locate the nearest Mercedes-Benz dealer, contact a customer service
representative, calculate monthly payments on a Mercedes-Benz of their choice
and see current promotions from Mercedes-Benz Financial Services.
Photo - http://photos.prnasia.com/prnh/20140701/8521403672-a Photo -
"Consumer behavior is changing, and the way we access information has become
increasingly mobile. We constantly aim to be at the forefront of this digital
movement, by providing excellent self-service tools to deliver the best
customer experience," commented Andreas Hinrichs, Regional Director and Head
of Digital Touchpoints at Daimler Financial Services.
Another key achievement was the near 250,000 unique visitors to the
industry-leading Financial Calculator in just over five months. The mobile
device-friendly calculators allow users to easily browse vehicles of their
choice and find out the monthly finance or leasing rate -- all at the tip of
Both the myMBFS App and the Financial Calculator benefit Mercedes-Benz dealers
as they help to drive sales and generate leads by giving customers a tool they
can use to shop even before walking into a dealership.
Hinrichs continued, "These benchmark numbers are a clear testament to the
value existing and prospective customers see in our innovative digital
solutions. Already, enquiries generated via the myMBFS App and the Financial
Calculator have led to the successful acquisition of customers. And as
customers increasingly move online for their car buying decisions, we expect
these numbers to further increase."
Looking forward, DFS will continue to enhance its digital offerings. For now,
the myMBFS App with integrated online account management is progressively
being rolled out across the region. This will give existing customers the
added ability to manage their automotive financing in a secure manner from any
smartphone and tablet device.
About Daimler Financial Services Daimler Financial Services offers a
comprehensive range of automobile-related financial services. The products
extend from leasing to financing offers and financial services for dealerships
to commercial fleet management, insurance solutions and banking and mobility
services. On average, the company finances or leases around four out of ten
Daimler vehicles and currently has more than three million vehicles in its
portfolio. The company's car2go mobility concept makes it a leading provider
of flexible carsharing services. Daimler Financial Services operates in 40
countries and employs more than 8,000 people. At the end of 2013, Daimler
Financial Services managed leasing and financing contracts worth approximately
Euro 84 billion and recorded EBIT of around Euro 1.3 billion.
About Daimler Daimler AG is one of the world's most successful automotive
companies. With its divisions Mercedes-Benz Cars, Daimler Trucks,
Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler
Group is one of the biggest producers of premium cars and the world's biggest
manufacturer of commercial vehicles with a global reach. Daimler Financial
Services provides financing, leasing, fleet management, insurance and
innovative mobility services. The company's founders, Gottlieb Daimler and
Carl Benz, made history with the invention of the automobile in the year 1886.
As a pioneer of automotive engineering, Daimler continues to shape the future
of mobility today: The Group's focus is on innovative and green technologies
as well as on safe and superior automobiles that appeal to and fascinate its
customers. For many years now, Daimler has been investing continually in the
development of alternative drive systems with the goal of making emission-free
driving possible in the long term. So in addition to vehicles with hybrid
drive, Daimler now has the broadest range of locally emission-free electric
vehicles powered by batteries and fuel cells. This is just one example of how
Daimler willingly accepts the challenge of meeting its responsibility towards
society and the environment. Daimler sells its vehicles and services in nearly
all the countries of the world and has production facilities on five
continents. Its current brand portfolio includes, in addition to the world's
most valuable premium automotive brand, Mercedes-Benz, the brands smart,
Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses.
The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock
exchange symbol DAI). In 2013, the Group sold 2.35 million vehicles and
employed a workforce of 274,616 people; revenue totaled Euro 118.0 billion and
EBIT amounted to Euro 10.8 billion.
Michael Braun, firstname.lastname@example.org , Tel: +65 6849 5632
Further information from Daimler is available at: www.media.daimler.com and
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